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Shop All Best Sellers New In Trending Now Exclusives Sets E-GIFT CARD Minis & Travel-size Brushes Jamie's Top Picks

FINAL SHIPPING DATES

Want it for Christmas? Find out shipping cut off dates here.

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Shop All Face Primer Foundation Concealer Powder Bronzer Blush Highlighter Setting Spray Face Brushes & Tools Face Sets Refills

THE SET LIST

Save up to 25% (yep, seriously) on our bestsellers when you shop ‘em in our three new gift sets.

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Shop All Eyes Mascara Eyeshadow Stick Eyeshadow Palette Eyeliner Lashes Eye Brushes & Tools Eye Sets

NEW IN: SMOKE + CONCRETE

Meet our NEW cool-toned, ‘90s-inspired Eye Wand shades. Just like back then, only creamier, softer, and built to stay put ‘til sunrise.

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Shop All Lips Lip Balm Lip Liner Lipstick Lip Mousse Lip Gloss Lip Brush Lip Sets

BOUNCE BALM

Bounce Balm cushions lips with high-shine hydration, keeping them plump, smooth and protected — even in the chilliest weather.

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Shop All Bathleisure™ Bath & Shower Gel Bath & Body Oil Bath Salts Candle Diffuser

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It’s candle season — take your pick between two iconic scents: The NEW Signature Candle 2.0 or The Nova Candle (or why not grab both)

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Shop All VIEVE The Label Hoodie Tote Cap Socks Makeup Bags Carabiner Accessories

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Meet The Varsity Tote 2.0, The Heritage Socks, The VIEVE Carabiner and The Icon Pouch. Limited-edition. Here for a short time only.

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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out.

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199 products

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NEW IN: LIMITED-EDITION EXCLUSIVES

Discover our exclusive drops — thoughtfully designed to be your new everyday staples and only here for a limited time.
SMELLS LIKE VIEVE SPIRIT

Smokey lids, glossy lips, and cool tones — ‘90s makeup never left. Explore our NEW drops that feel fresh out of the era.

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The Modern Makeup Sponge

The Modern Makeup Sponge

Regular price £14.00

Regular price Sale price £14.00
Unit price per
Eye Wand

Eye Wand
raven

Regular price £25.00

Regular price Sale price £25.00
Unit price per
Nova Glow Liquid Light

Nova Glow Liquid Light
ballerina

Regular price £27.00

Regular price Sale price £27.00
Unit price per
Sunset Blush

Sunset Blush
piazza

Regular price £27.00

Regular price Sale price £27.00
Unit price per
Eye Wand

Eye Wand
espresso

Regular price £25.00

Regular price Sale price £25.00
Unit price per
Poutder

Poutder
ripple

Regular price £23.00

Regular price Sale price £23.00
Unit price per
Modern Lip Definer

Modern Lip Definer
stupid cupid

Regular price £19.00

Regular price Sale price £19.00
Unit price per
Modern Matte Lipstick

Modern Matte Lipstick
muse

Regular price £23.00

Regular price Sale price £23.00
Unit price per
Sunset Blush Balm

Sunset Blush Balm
pesca

Regular price £24.00

Regular price Sale price £24.00
Unit price per
Modern Matte Lipstick

Modern Matte Lipstick
cherub's kiss

Regular price £23.00

Regular price Sale price £23.00
Unit price per
Soul Shadows

Soul Shadows
gilt

Regular price £29.00

Regular price Sale price £29.00
Unit price per
Modern Matte Lipstick

Modern Matte Lipstick
pinch

Regular price £23.00

Regular price Sale price £23.00
Unit price per
Nova Glow Liquid Light

Nova Glow Liquid Light
holy chic

Regular price £27.00

Regular price Sale price £27.00
Unit price per
Nova Glow Liquid Light

Nova Glow Liquid Light
bijou

Regular price £27.00

Regular price Sale price £27.00
Unit price per
BUY 2, SAVE 20%

Half Lash

Half Lash
hl5 | smoky

Regular price £11.00

Regular price Sale price £11.00
Unit price per
119 Conceal & Prime Brush

119 Conceal & Prime Brush

Regular price £25.00

Regular price Sale price £25.00
Unit price per
Modern Lip Definer

Modern Lip Definer
peach'd

Regular price £19.00

Regular price Sale price £19.00
Unit price per
Skin Nova Complexion Balm

Skin Nova Complexion Balm
220

Regular price £34.00

Regular price Sale price £34.00
Unit price per
BACK IN STOCK

Modern Lip Definer

Modern Lip Definer
brat

Regular price £19.00

Regular price Sale price £19.00
Unit price per
Modern Matte Lipstick

Modern Matte Lipstick
lara

Regular price £23.00

Regular price Sale price £23.00
Unit price per
Soul Shadows

Soul Shadows
terra

Regular price £29.00

Regular price Sale price £29.00
Unit price per
BUY 2, SAVE 20%

Half Lash

Half Lash
hl3 | whisper

Regular price £11.00

Regular price Sale price £11.00
Unit price per

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