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Shop All Best Sellers New In Trending Now Exclusives Sets E-GIFT CARD Minis & Travel-size Brushes Jamie's Top Picks

FINAL SHIPPING DATES

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Shop All Face Primer Foundation Concealer Powder Bronzer Blush Highlighter Setting Spray Face Brushes & Tools Face Sets Refills

THE SET LIST

Save up to 25% (yep, seriously) on our bestsellers when you shop ‘em in our three new gift sets.

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Shop All Eyes Mascara Eyeshadow Stick Eyeshadow Palette Eyeliner Lashes Eye Brushes & Tools Eye Sets

NEW IN: SMOKE + CONCRETE

Meet our NEW cool-toned, ‘90s-inspired Eye Wand shades. Just like back then, only creamier, softer, and built to stay put ‘til sunrise.

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Shop All Lips Lip Balm Lip Liner Lipstick Lip Mousse Lip Gloss Lip Brush Lip Sets

BOUNCE BALM

Bounce Balm cushions lips with high-shine hydration, keeping them plump, smooth and protected — even in the chilliest weather.

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Shop All Bathleisure™ Bath & Shower Gel Bath & Body Oil Bath Salts Candle Diffuser

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Shop All VIEVE The Label Hoodie Tote Cap Socks Makeup Bags Carabiner Accessories

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Meet The Varsity Tote 2.0, The Heritage Socks, The VIEVE Carabiner and The Icon Pouch. Limited-edition. Here for a short time only.

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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out.

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199 products

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NEW IN: LIMITED-EDITION EXCLUSIVES

Discover our exclusive drops — thoughtfully designed to be your new everyday staples and only here for a limited time.
SMELLS LIKE VIEVE SPIRIT

Smokey lids, glossy lips, and cool tones — ‘90s makeup never left. Explore our NEW drops that feel fresh out of the era.

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Skin Nova Complexion Balm

Skin Nova Complexion Balm
240

Regular price £34.00

Regular price Sale price £34.00
Unit price per
223 Eyeshadow Packer Brush

223 Eyeshadow Packer Brush

Regular price £23.00

Regular price Sale price £23.00
Unit price per
Skin Nova Complexion Balm

Skin Nova Complexion Balm
100

Regular price £34.00

Regular price Sale price £34.00
Unit price per
Soul Shadows

Soul Shadows
burn

Regular price £29.00

Regular price Sale price £29.00
Unit price per
Modern Radiance Concealer

Modern Radiance Concealer
medium 2

Regular price £27.00

Regular price Sale price £27.00
Unit price per
227 Angle Brush

227 Angle Brush

Regular price £19.00

Regular price Sale price £19.00
Unit price per
229 Lip & Line Brush

229 Lip & Line Brush

Regular price £19.00

Regular price Sale price £19.00
Unit price per
Skin Nova Complexion Balm

Skin Nova Complexion Balm
310

Regular price £34.00

Regular price Sale price £34.00
Unit price per
Modern Bronzer Refill

Modern Bronzer Refill
medium

Regular price £25.00

Regular price Sale price £25.00
Unit price per
Modern Bronzer Refill

Modern Bronzer Refill
light

Regular price £25.00

Regular price Sale price £25.00
Unit price per
225 Precise Eyeshadow Packer Brush

225 Precise Eyeshadow Packer Brush

Regular price £22.00

Regular price Sale price £22.00
Unit price per
SAVE 15%

The Complete Complexion Set + 117

The Complete Complexion Set + 117

Regular price £150.00

Regular price ~~£179.00~~ Sale price £150.00
Unit price per
Skin Nova Complexion Balm

Skin Nova Complexion Balm
320

Regular price £34.00

Regular price Sale price £34.00
Unit price per
Modern Powder Perfector

Modern Powder Perfector
tan

Regular price £32.00

Regular price Sale price £32.00
Unit price per
BUY 2, SAVE 20%

Full Lash

Full Lash
fl2 | classic

Regular price £13.00

Regular price Sale price £13.00
Unit price per
Modern Radiance Concealer

Modern Radiance Concealer
tan 1

Regular price £27.00

Regular price Sale price £27.00
Unit price per
Modern Radiance Concealer

Modern Radiance Concealer
medium 5

Regular price £27.00

Regular price Sale price £27.00
Unit price per
Modern Radiance Concealer

Modern Radiance Concealer
tan 4

Regular price £27.00

Regular price Sale price £27.00
Unit price per
BUY 2, SAVE 20%

Full Lash

Full Lash
fl3 | lift

Regular price £13.00

Regular price Sale price £13.00
Unit price per
SAVE 10%

OG Glow Kit

OG Glow Kit

Regular price £50.00

Regular price ~~£55.00~~ Sale price £50.00
Unit price per
Modern Radiance Concealer

Modern Radiance Concealer
tan 3

Regular price £27.00

Regular price Sale price £27.00
Unit price per
BUY 2, SAVE 20%

Full Lash

Full Lash
fl4 | sultry

Regular price £13.00

Regular price Sale price £13.00
Unit price per

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