Jamie's Birthday Treat

Our founder Jamie is celebrating another lap of the sun, so naturally… she wants to celebrate with YOU! Take 15% off, free shipping, and a gift of your choice when you spend £49.* Think of it as her way of saying thanks — for being part of the VIEVE party. T&Cs apply.

  • ARCHIVE

    Eye Wand

    lilac
    Regular price £13.00
    Regular price £26.00 Sale price £13.00
  • ARCHIVE

    Soul Shadows

    terra
    Regular price £20.30
    Regular price £29.00 Sale price £20.30
  • Modern Lip Definer

    peach'd
    Regular price £21.00
    Regular price Sale price £21.00
  • ARCHIVE

    Sunset Blush

    malbec
    Regular price £13.50
    Regular price £27.00 Sale price £13.50
  • ARCHIVE

    Poutder

    pinkie
    Regular price £14.40
    Regular price £24.00 Sale price £14.40
  • Sunset Blush Balm

    strawb
    Regular price £24.00
    Regular price Sale price £24.00
  • ARCHIVE

    Soul Shadows

    lure
    Regular price £20.30
    Regular price £29.00 Sale price £20.30
  • LIMITED-EDITION

    Eye Wand

    smoke
    Regular price £26.00
    Regular price Sale price £26.00
  • Modern Matte Lipstick

    lara
    Regular price £25.00
    Regular price Sale price £25.00
  • Satin Slip Lipstick

    deep love
    Regular price £25.00
    Regular price Sale price £25.00
  • Bounce Balm

    nourishing lip balm - grind
    Regular price £19.00
    Regular price Sale price £19.00
  • Satin Slip Lipstick

    kink
    Regular price £25.00
    Regular price Sale price £25.00
  • 115 Sculpted Complexion Brush

    Regular price £26.00
    Regular price Sale price £26.00
  • Modern Lip Definer

    muse
    Regular price £21.00
    Regular price Sale price £21.00
  • Skin Nova Complexion Balm

    lightweight foundation - shade 110
    Regular price £36.00
    Regular price Sale price £36.00
  • Lip Dew

    mirror
    Regular price £22.00
    Regular price Sale price £22.00
  • NEW IN

    The Icon Reusable Eye Patches

    Regular price £15.00
    Regular price Sale price £15.00
  • LIMITED-EDITION

    Lip Dew

    supermodel
    Regular price £22.00
    Regular price Sale price £22.00
  • ARCHIVE

    Poutder

    miss figgy
    Regular price £14.40
    Regular price £24.00 Sale price £14.40
  • Modern Radiance Concealer

    hydrating concealer - light 5
    Regular price £28.00
    Regular price Sale price £28.00
  • LIMITED-EDITION

    Eye Wand

    concrete
    Regular price £26.00
    Regular price Sale price £26.00
  • LIMITED-EDITION

    The Icon Pouch

    Regular price £16.00
    Regular price Sale price £16.00
  • ARCHIVE

    Lash Applicator

    Regular price £4.40
    Regular price £11.00 Sale price £4.40
  • Modern Radiance Concealer

    hydrating concealer - light 4
    Regular price £28.00
    Regular price Sale price £28.00
/collections/best-sellers

BEST SELLERS

The ones you keep coming back for, again and again. Yep, these are 15% off too. 

SHOP NOW
/collections/new-in

NEW IN

The ones we just dropped — aka, the ones to try next (especially while they’re 15% off!)

SHOP NOW
  • /collections/best-sellers

    BEST SELLERS

    The ones you keep coming back for, again and again. Yep, these are 15% off too. 

    SHOP NOW
  • /collections/new-in

    NEW IN

    The ones we just dropped — aka, the ones to try next (especially while they’re 15% off!)

    SHOP NOW