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The '90s called, we answered. Shop our range of nostalgic makeup that feels fresh out of the decade — including NEW Eye Wand & Lip Dew shades.
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Meet our NEW cool-toned, ‘90s-inspired Eye Wand shades. Just like back then, only creamier, softer, and built to stay put ‘til sunrise.
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NEW IN: SUPERMODEL + SOCIALITE

Meet our NEW 90s-inspired Lip Dew shades. Just how they did it in the ‘90s, except… more hydrating and waaaay less sticky.
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The Gratitude Attitude hoodie

The Gratitude Attitude hoodie is here and ready for you to style literally however you want
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Shop All Best Sellers New In Trending Now Exclusives VIEVE Travel Shop Sets Gift Card Brushes Jamie's Top Picks

SMELLS LIKE VIEVE SPIRIT

The '90s called, we answered. Shop our range of nostalgic makeup that feels fresh out of the decade — including NEW Eye Wand & Lip Dew shades.

SHOP NOW

Shop All Face Primer Foundation Concealer Powder Bronzer Blush Highlighter Setting Spray Face Brushes & Tools Face Sets Refills

THE SET LIST

Save up to 25% (yep, seriously) on our bestsellers when you shop ‘em in our three new gift sets.

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Shop All Eyes Mascara Eyeshadow Stick Eyeshadow Palette Eyeliner Lashes Eye Brushes & Tools

NEW IN: SMOKE + CONCRETE

Meet our NEW cool-toned, ‘90s-inspired Eye Wand shades. Just like back then, only creamier, softer, and built to stay put ‘til sunrise.

Shop Eye Wand

Shop All Lips Lip Balm Lip Liner Lipstick Lip Gloss Lip Brush Lip Sets

NEW IN: SUPERMODEL + SOCIALITE

Meet our NEW 90s-inspired Lip Dew shades. Just how they did it in the ‘90s, except… more hydrating and waaaay less sticky.

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Shop All Bathleisure™ Bathleisure™ Set Bath & Shower Gel Bath & Body Oil Bath salts Candle

EXCLUSIVE: NOVA CANDLE

Bring the essence of Skin Nova into your home. Uplift your space with the luxurious blend of neroli, vanilla, and bergamot in this new limited-edition, reusable candle.

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Shop All VIEVE The Label Hoodie Cap Makeup Bags Accessories

The Gratitude Attitude hoodie

The Gratitude Attitude hoodie is here and ready for you to style literally however you want

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New VIEVE makeup products, sets and accessories. Explore the range by makeup artist, Jamie Genevieve.

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NEW & LIMITED EDITION

Eye Wand

Eye Wand
smoke

Regular price £25.00

Regular price Sale price £25.00
Unit price per

Concrete Smoke Vanilla Sand Camel Hazelnut Mahogany Coffee Espresso Raven Lilac +
Colour Smoke
NEW & LIMITED EDITION

Lip Dew

Lip Dew
supermodel

Regular price £21.00

Regular price Sale price £21.00
Unit price per

Socialite Supermodel Mirror Original Pesca Cherub Rosa Cherry Strawb +
Colour Supermodel
NEW & LIMITED EDITION

Eye Wand

Eye Wand
concrete

Regular price £25.00

Regular price Sale price £25.00
Unit price per

Concrete Smoke Vanilla Sand Camel Hazelnut Mahogany Coffee Espresso Raven Lilac +
Colour Concrete
NEW & LIMITED EDITION

Lip Dew

Lip Dew
socialite

Regular price £21.00

Regular price Sale price £21.00
Unit price per

Socialite Supermodel Mirror Original Pesca Cherub Rosa Cherry Strawb +
Colour Socialite
SAVE 25%

The Rosa Duo

The Rosa Duo

Regular price £33.00

Regular price ~~£45.00~~ Sale price £33.00
Unit price per
SAVE 20%

The Prep & Set Pair

The Prep & Set Pair

Regular price £26.00

Regular price ~~£33.00~~ Sale price £26.00
Unit price per
SAVE 20%

The Heroes

The Heroes

Regular price £58.00

Regular price ~~£73.00~~ Sale price £58.00
Unit price per
NEW IN

Icon Mascara

Icon Mascara
midnight black

Regular price £26.00

Regular price ~~£0.00~~ Sale price £26.00
Unit price per
SAVE 15%

THE EYECONIC DUO KIT

THE EYECONIC DUO KIT
customisable eye duo

Regular price £43.00

Regular price ~~£51.00~~ Sale price £43.00
Unit price per
NEW IN

The Icon Reusable Eye Patches

The Icon Reusable Eye Patches

Regular price £15.00

Regular price ~~£0.00~~ Sale price £15.00
Unit price per
SAVE 10%

OG Glow Kit

OG Glow Kit

Regular price £50.00

Regular price ~~£55.00~~ Sale price £50.00
Unit price per

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