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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out. 

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The Nova Collection

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Eyes

Lips

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  • FREE PRECISION POWDER PUFF

    When you buy our new silky, blurring Invisiveil Loose Setting Powder.

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  • NEW IN
    VIEVE Invisiveil Loose Setting Powder Powder Vieve-invisiveil-loose-setting-powder-1 VideoDrop

    Invisiveil Loose Setting Powder

    Invisiveil Loose Setting Powder

    translucent, satin-matte powder
    £29.00
    £29.00
  • SAVE 30%
    VIEVE Jamie's Tour Kit bundle jamies-tour-kit-1_6d05731e-fd4a-468b-a6d7-70e7c14c9008 files/jamies-tour-kit-2_a3eea2c0-c2f2-4241-9606-80e6e012e9df.jpg

    Jamie's Tour Kit

    Jamie's Tour Kit

    save £28
    £65.00
    £93.00 £65.00
  • NEW IN
    VIEVE 301 Double-Ended Set & Sculpt Brush with Travel Case Brushes vieve-301-set-sculp-brush-case-travel-kit-1 VideoDrop

    301 Double-Ended Set & Sculpt Brush with Travel Case

    301 Double-Ended Set & Sculpt Brush with Travel Case

    2-in-1 powder & precision brush
    £33.00
    £33.00
  • NEW IN
    VIEVE Skin Nova Concealer Concealer vieve-skin-nova-concealer-120-light-neutral-1 VideoDrop

    Skin Nova Concealer

    Skin Nova Concealer

    lightweight buildable concealer - 120, light neutral
    £28.00
    £28.00
  • NEW & EXCLUSIVE
    VIEVE Precision Powder Puff Makeup Powder Puff vieve-powder-puff-1 VideoDrop

    Precision Powder Puff

    Precision Powder Puff

    diamond-shaped velvet puff with pouch
    £11.00
    £11.00
  • EXCLUSIVE SHADE
    VIEVE The Bounce Balm Discovery Set Sets vieve-bounce-balm-discovery-lip-balm-set-1 files/vieve-bounce-balm-discovery-lip-balm-set-3.jpg

    The Bounce Balm Discovery Set

    The Bounce Balm Discovery Set

    four mini lip balms, exclusive shade
    £25.00
    £36.00 £25.00
  • AWARD-WINNING
    VIEVE Skin Nova Primer skin-nova-makeup-primer-1_08de8e8f-be9f-4012-a590-9353dd3f13fa VideoDrop

    Skin Nova

    Skin Nova

    instant radiance primer, 30ml
    £33.00
    £33.00
  • EXCLUSIVE SHADE
    VIEVE The Sweet Cheeks Set Sets vieve-sweet-cheeks-blush-highlighter-set-3 VideoDrop

    The Sweet Cheeks Set

    The Sweet Cheeks Set

    radiant pink duo for juicy cheeks
    £33.00
    £52.00 £33.00
  • NEW IN
    VIEVE 302 Double-Ended Build & Blend Brush Brushes vieve-302-build-blend-brush-1 VideoDrop

    302 Double-Ended Build & Blend Brush

    302 Double-Ended Build & Blend Brush

    2-in-1 foundation & concealer brush
    £33.00
    £33.00
  • SAVE OVER 30%
    VIEVE The Nova Travel Duo Sets vieve-nova-travel-primer-duo-set-3 VideoDrop

    The Nova Travel Duo

    The Nova Travel Duo

    your skin's glow team, travel size
    £22.00
    £32.00 £22.00
  • AWARD-WINNING
    VIEVE Invisiveil Setting Spray Setting Spray vieve-invisiveil-setting-spray-1 VideoDrop

    Invisiveil Setting Spray

    Invisiveil Setting Spray

    long-wear setting spray, 100ml
    £29.00
    £29.00
  • SAVE OVER 30%
    VIEVE The Little Heroes Sets vieve-little-heroes-bestsellers-set-3 VideoDrop

    The Little Heroes

    The Little Heroes

    five travel size bestsellers
    £49.00
    £72.00 £49.00
  • AWARD-WINNING
    VIEVE Super Skin Nova Primer vieve-super-skin-nova-moisturising-primer-1 VideoDrop

    Super Skin Nova

    Super Skin Nova

    moisture rich primer, 50ml
    £39.00
    £39.00
  • NEW IN
    VIEVE Skin Nova Concealer Concealer vieve-skin-nova-concealer-400-deep-golden-1 VideoDrop

    Skin Nova Concealer

    Skin Nova Concealer

    lightweight buildable concealer - 400, deep golden
    £28.00
    £28.00
  • NEW IN
    VIEVE Sunset Blush Balm Blush vieve-sunset-blush-malbec-burgundy-liquid-blush-1 VideoDrop

    Sunset Blush Balm

    Sunset Blush Balm

    luminous liquid blush - malbec
    £24.00
    £24.00
  • NEW IN
    VIEVE Sunset Blush Balm Blush vieve-sunset-blush-sorbet-coral-liquid-blush-1 VideoDrop

    Sunset Blush Balm

    Sunset Blush Balm

    luminous liquid blush - sorbet
    £24.00
    £24.00
  • SAVE 15%
    VIEVE The Nova Complexion Duo bundle vieve-skin-nova-primer-foundation-duo-1 files/vieve-skin-nova-primer-foundation-duo-2.jpg

    The Nova Complexion Duo

    The Nova Complexion Duo

    save £11
    £58.00
    £69.00 £58.00
  • AWARD-WINNING
    VIEVE Icon Mascara Mascara vieve-icon-volumising-mascara-1 files/vieve-icon-volumising-mascara-6.jpg

    Icon Mascara

    Icon Mascara

    midnight black
    £27.00
    £27.00
  • AWARD-WINNING
    VIEVE Skin Nova Complexion Balm Foundation vieve-skin-nova-complexion-balm-200-medium-cool-1_5a9cc756-934b-427c-b089-cbdb7fe43324 VideoDrop

    Skin Nova Complexion Balm

    Skin Nova Complexion Balm

    foundation - 200, medium cool
    £36.00
    £36.00
  • NEW IN
    VIEVE Modern Brow Gel Eyebrow Gel vieve-clear-modern-brow-gel-1_48bc87f2-8b79-4ef9-b6e9-5f205b1a108f VideoDrop

    Modern Brow Gel

    Modern Brow Gel

    long-wear clear eyebrow gel
    £23.00
    £23.00
  • VIEVE Modern Bronzer Bronzer vieve-modern-bronzer-palette-medium-1 VideoDrop

    Modern Bronzer

    Modern Bronzer

    duo powder bronzer palette - medium
    £20.40
    £34.00 £20.40