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Shop All Best Sellers New In Trending Now Exclusives Sets Minis & Travel-size Gift of VIEVE Brushes Jamie's Top Picks

VIEVE BLACK FRIDAY

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Spend £150* and unlock a full-size Skin Nova XL — our bestselling glowy primer, supersized.

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The Gratitude Attitude hoodie

The Gratitude Attitude hoodie is here and ready for you to style literally however you want

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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out.

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195 products

195 products

FREE MAKEUP

Spend £50, £100 or £150 to unlock a free full-size treat. One gift per order. T&Cs apply
22% OFF (ALMOST) EVERYTHING

Our biggest event of the year is here — stock up or try those new products you've had your eye on. T&Cs apply.
SAVE 22%

Icon Mascara

Icon Mascara
midnight black

Regular price £20.28

Regular price ~~£26.00~~ Sale price £20.28
Unit price per
SAVE 20%

The Heroes

The Heroes

Regular price £58.00

Regular price ~~£73.00~~ Sale price £58.00
Unit price per
SAVE 22%

Skin Nova

Skin Nova
radiant makeup primer

Regular price £24.18

Regular price ~~£31.00~~ Sale price £24.18
Unit price per
SAVE 22%

Super Skin Nova

Super Skin Nova
moisture rich primer

Regular price £30.42

Regular price ~~£39.00~~ Sale price £30.42
Unit price per
SAVE 22%

The Signature Candle 2.0

The Signature Candle 2.0

Regular price £35.10

Regular price ~~£45.00~~ Sale price £35.10
Unit price per
SAVE 15%

PERFECT PAIRINGS

PERFECT PAIRINGS
customisable lip set

Regular price £34.00

Regular price ~~£40.00~~ Sale price £34.00
Unit price per
SAVE 22%

The Signature Diffuser

The Signature Diffuser

Regular price £35.10

Regular price ~~£45.00~~ Sale price £35.10
Unit price per
SAVE 22%

Lip Dew

Lip Dew
socialite

Regular price £16.38

Regular price ~~£21.00~~ Sale price £16.38
Unit price per
SAVE 22%

Skin Nova XL

Skin Nova XL
radiant makeup primer

Regular price £50.70

Regular price ~~£65.00~~ Sale price £50.70
Unit price per
SAVE 15%

THE EYECONIC DUO KIT

THE EYECONIC DUO KIT
customisable eye duo

Regular price £43.00

Regular price ~~£51.00~~ Sale price £43.00
Unit price per
SAVE 22%

Invisiveil Setting Spray

Invisiveil Setting Spray
100ml

Regular price £21.84

Regular price ~~£28.00~~ Sale price £21.84
Unit price per
SAVE 22%

The Ninetease Eyeshadow Palette

The Ninetease Eyeshadow Palette

Regular price £38.22

Regular price ~~£49.00~~ Sale price £38.22
Unit price per
SAVE 22%

Eye Wand

Eye Wand
smoke

Regular price £19.50

Regular price ~~£25.00~~ Sale price £19.50
Unit price per
SAVE 22%

Bounce Balm

Bounce Balm
hydrating lip balm

Regular price £13.26

Regular price ~~£17.00~~ Sale price £13.26
Unit price per
SAVE 22%

Eye Wand

Eye Wand
camel

Regular price £19.50

Regular price ~~£25.00~~ Sale price £19.50
Unit price per
SAVE 20%

The Prep & Set Pair

The Prep & Set Pair

Regular price £26.00

Regular price ~~£33.00~~ Sale price £26.00
Unit price per
TRAVEL SIZE

Glowbe Trotter

Glowbe Trotter
travel size discovery set

Regular price £29.00

Regular price ~~£0.00~~ Sale price £29.00
Unit price per
SAVE 22%

Modern Mascara

Modern Mascara
midnight black

Regular price £20.28

Regular price ~~£26.00~~ Sale price £20.28
Unit price per
SAVE 22%

Skin Nova Complexion Balm

Skin Nova Complexion Balm
200

Regular price £26.52

Regular price ~~£34.00~~ Sale price £26.52
Unit price per
SAVE 22%

Lip Dew

Lip Dew
supermodel

Regular price £16.38

Regular price ~~£21.00~~ Sale price £16.38
Unit price per
SAVE 22%

Bath & Body Soak

Bath & Body Soak

Regular price £20.28

Regular price ~~£26.00~~ Sale price £20.28
Unit price per
SAVE 25%

The Rosa Duo

The Rosa Duo

Regular price £33.00

Regular price ~~£45.00~~ Sale price £33.00
Unit price per

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