THE STORY OF VIEVE

Welcome to the VIEVE Family - consider yourself among friends. From the first time I saw my mum do her face in the car mirror, I’ve been obsessed with the way makeup can transform people – inside and out. It’s one of the reasons I trained as a professional makeup artist and worked on luxury beauty counters, then decided to start sharing and teaching online. And it’s why I created VIEVE.

I could tell you all about the incredible formulas, and I can promise you our products perform in a way that’s super easy and intuitive – whether you’re a total makeup novice or a professional artist yourself.

But, most of all, my hope is that VIEVE feels like a home to you. A place where you can come to for advice. A place to find products that feel like small acts of self–love. And finally, a place where you can belong to a family dedicated to helping you feel like the very best version of you each day.

I’m so honoured to have you on this journey with us – I made VIEVE for you.

Love, Jamie Genevieve