Shop
ICON MASCARA HAS ARRIVED

Instant, curl and drama in a brushstroke. This is the mascara you’ll start recommending to strangers. Yep, it’s that good.
SHOP ICON MASCARA
Face
On the Go

Your glow-to essential — now mini. Same hydration, same radiance, just travel-sized.
SHOP TRAVEL SIZE
Eyes
EYE WAND

A shade for every lid, every mood, every moment. Creamy, blendable, and made to make your eyes pop — quick, easy, and totally foolproof.
Shop Eye Wand
Lips
SUMMER LIPS, SORTED

Back on shelves and ready for sunshine — Bounce Balm is your swipe-and-go essential, here to hydrate, plump, and smooth your lips through all your summer plans.
Shop Now
Bathleisure™
VIEVE The Label
The Gratitude Attitude hoodie

The Gratitude Attitude hoodie is here and ready for you to style literally however you want
Shop Now
VIEVE Pro
NEW IN: Icon Mascara

Log in / Register

Country/region

Search

Skip to content

ICON MASCARA HAS ARRIVED. SHOP NOW

FREE SKIN NOVA SACHET ON ALL ORDERS

15% OFF FIRST ORDER WHEN YOU SUBSCRIBE

Shop
Face
Eyes
Lips
Bathleisure™
VIEVE The Label
VIEVE Pro
NEW IN: Icon Mascara

Country/region

Search

Search

Log in / Register Cart

Shop All Best Sellers New In Trending Now Exclusives VIEVE Travel Shop Sets Gift Card Brushes Jamie's Top Picks

ICON MASCARA HAS ARRIVED

Instant, curl and drama in a brushstroke. This is the mascara you’ll start recommending to strangers. Yep, it’s that good.

SHOP ICON MASCARA

Shop All Face Primer Foundation Concealer Powder Bronzer Blush Highlighter Setting Spray Face Brushes & Tools Face Sets Refills

Glow On the Go

Your glow-to essential — now mini. Same hydration, same radiance, just travel-sized.

Shop Now

Shop All Eyes Mascara Eyeshadow Stick Eyeshadow Palette Eyeliner Lashes Eye Brushes & Tools

EYE WANDS

A shade for every lid, every mood, every moment. Creamy, blendable, and made to make your eyes pop — quick, easy, and totally foolproof.

Shop Eye Wand

Shop All Lips Lip Balm Lip Liner Lipstick Lip Gloss Lip Brush Lip Sets

SUMMER LIPS, SORTED

Back on shelves and ready for sunshine — Bounce Balm is your swipe-and-go essential, here to hydrate, plump, and smooth your lips through all your summer plans.

Shop Now

Shop All Bathleisure™ Bathleisure™ Set Bath & Shower Gel Bath & Body Oil Bath salts Candle

EXCLUSIVE: NOVA CANDLE

Bring the essence of Skin Nova into your home. Uplift your space with the luxurious blend of neroli, vanilla, and bergamot in this new limited-edition, reusable candle.

Shop Now

Shop All VIEVE The Label Hoodie Cap Makeup Bags Accessories

The Gratitude Attitude hoodie

The Gratitude Attitude hoodie is here and ready for you to style literally however you want

Shop Now

Home
Trending now

Trending Now

Discover the VIEVE trending products everyone is loving. Shop now and catch these popular picks before they're gone to complete your makeup bag.

Filter Filter

Sort by:

Clear

Availability

In stock (14 products)
Out of stock (0 products)

Clear

Price

£

From

£

To

Clear

Reset

Sort by:

14 products

14 products

About VIEVE

Discover the story behind VIEVE, as told by our founder, Jamie Genevieve.

DISCOVER MORE
Eye Wand

Eye Wand
mahogany

Regular price £25.00

Regular price ~~£0.00~~ Sale price £25.00
Unit price per

Lilac Vanilla Sand Camel Hazelnut Mahogany Coffee Espresso Raven +
Colour Mahogany
TRAVEL SIZE

Super Skin Nova Travel Size

Super Skin Nova Travel Size
moisture rich primer

Regular price £17.00

Regular price ~~£0.00~~ Sale price £17.00
Unit price per

50ml 12ml
Volume 12ml
BACK IN STOCK

Eye Wand

Eye Wand
camel

Regular price £25.00

Regular price ~~£0.00~~ Sale price £25.00
Unit price per

Lilac Vanilla Sand Camel Hazelnut Mahogany Coffee Espresso Raven +
Colour Camel
SAVE 10%

OG Glow Kit

OG Glow Kit

Regular price £50.00

Regular price ~~£55.00~~ Sale price £50.00
Unit price per
SAVE 15%

PERFECT PAIRINGS

PERFECT PAIRINGS
customisable lip set

Regular price £34.00

Regular price ~~£40.00~~ Sale price £34.00
Unit price per
AWARD-WINNING

Invisiveil Setting Spray

Invisiveil Setting Spray
100ml

Regular price £28.00

Regular price ~~£0.00~~ Sale price £28.00
Unit price per

100ml 35ml
Volume 100ml
SAVE 16%

The Juicy Complexion Kit

The Juicy Complexion Kit

Regular price £147.00

Regular price ~~£176.00~~ Sale price £147.00
Unit price per
Modern Mascara

Modern Mascara
midnight black

Regular price £26.00

Regular price ~~£0.00~~ Sale price £26.00
Unit price per
SAVE 16%

The Dewy Complexion Kit

The Dewy Complexion Kit

Regular price £147.00

Regular price ~~£176.00~~ Sale price £147.00
Unit price per
Modern Radiance Cream Bronzer

Modern Radiance Cream Bronzer
medium

Regular price £32.00

Regular price ~~£0.00~~ Sale price £32.00
Unit price per

Light / modernradiancecreambronzer Light-medium Medium / modernradiancecreambronzer Tan / modernradiancecreambronzer Deep / modernradiancecreambronzer +
Colour Medium
SAVE 16%

The Golden Hour Complexion Kit

The Golden Hour Complexion Kit

Regular price £154.00

Regular price ~~£184.00~~ Sale price £154.00
Unit price per
BACK IN STOCK

Bounce Balm

Bounce Balm
hydrating lip balm

Regular price £17.00

Regular price ~~£0.00~~ Sale price £17.00
Unit price per
Eye Wand

Eye Wand
espresso

Regular price £25.00

Regular price ~~£0.00~~ Sale price £25.00
Unit price per

Lilac Vanilla Sand Camel Hazelnut Mahogany Coffee Espresso Raven +
Colour Espresso
BACK IN STOCK

Modern Lip Definer

Modern Lip Definer
brat

Regular price £19.00

Regular price ~~£0.00~~ Sale price £19.00
Unit price per

Velvet sands Brat / modernlipdefiner Bark Rumour Tailored Peach'd Stupid cupid Aphrodyte Bewitched Rogue rouge Muse +
Colour Brat

SIGN UP TO VIEVE NEWSLETTER

Enter your email address

By signing up you agree to receive marketing emails. Learn more about our Privacy Policy & T&Cs.

Facebook
Instagram
YouTube
TikTok
Twitter
Pinterest

CUSTOMER SERVICE

CUSTOMER SERVICE

Delivery information

Refund & returns policy

Promotions & Competitions Terms & Conditions

Terms & conditions

ABOUT US

ABOUT US

INFORMATION

INFORMATION

Welcome Discount

VIEVE Editorial

Student Discount

Payment methods

Facebook
Instagram
YouTube
TikTok
Twitter
Pinterest

© 2025, VIEVE

Choosing a selection results in a full page refresh.
Opens in a new window.

Your cart is empty

Continue shopping

Have an account?

Log in to check out faster.

YOUR BAG

Loading...

Sign in or register to earn VIEVE Society points with this purchase.

Subtotal

£0.00 GBP

Tax included. Shipping calculated at checkout.