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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out. 

  • FINAL CHANCE FAVOURITES

    Shop icon VIEVE products for up to 60% off in our Archive Sale before they’re gone for good. 

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  • YOUR BEST SUMMER SKIN

    From glow-boosting primers and radiant highlighters to skin-loving foundation, discover everything you need for luminous summer skin.

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  • NEW IN
    VIEVE Silhouette Stick Contour vieve-silhouette-stick-medium-contour-stick-1 VideoDrop

    Silhouette Stick

    Silhouette Stick

    medium
    £26.00
    £26.00
  • SAVE 30%
    VIEVE The Full Expression Sets vieve-full-expression-makeup-brush-set-1_3815bd31-4cf3-44f5-8947-3a43ef6d32a6 files/vieve-full-expression-makeup-brush-set-2_3e600aeb-e854-4b26-aaf6-a5843a9d4cab.jpg

    The Full Expression

    The Full Expression

    14 brushes & luxury canister
    £260.00
    £370.00 £260.00
  • NEW IN
    VIEVE Silhouette Stick Contour vieve-silhouette-stick-fair-contour-stick-1 VideoDrop

    Silhouette Stick

    Silhouette Stick

    fair
    £26.00
    £26.00
  • SAVE 15%
    VIEVE PERFECT PAIRINGS bundle vieve-pairings-lip-liner-lip-gloss-bundle-1_e4c0b1d3-8899-44cd-831a-215bf3c4f7bd files/vieve-pairings-lip-liner-lip-gloss-bundle-10.jpg

    PERFECT PAIRINGS

    PERFECT PAIRINGS

    customisable lip set
    £36.00
    £43.00 £36.00
  • VIEVE The Ninetease Eyeshadow Palette Eyeshadow vieve-ninetease-90s-eyeshadow-palette-1 VideoDrop

    The Ninetease Eyeshadow Palette

    The Ninetease Eyeshadow Palette

    £49.00
    £49.00
  • NEW IN
    VIEVE Modern Brow Definer Eyebrow Pencil vieve-brow-definer-dark-brown-eyebrow-pencil-1 VideoDrop

    Modern Brow Definer

    Modern Brow Definer

    dark brown
    £23.00
    £23.00
  • NEW IN
    VIEVE The Ninetease Sock Apparel ninetease-socks-pdp-1 files/ninetease-socks-pdp-3.jpg

    The Ninetease Sock

    The Ninetease Sock

    £10.00
    £10.00
  • VIEVE Bounce Balm Lip Balm vieve-prick-bounce-balm-rose-pink-lip-gloss-1 VideoDrop

    Bounce Balm

    Bounce Balm

    prick
    £19.00
    £19.00
  • VIEVE Modern Powder Perfector Powder vieve-modern-powder-perfector-light-1 VideoDrop

    Modern Powder Perfector

    Modern Powder Perfector

    light
    £33.00
    £33.00
  • VIEVE Lip Dew Lip gloss vieve-lip-dew-rosa-pink-lipgloss-1_65bae770-666c-46d0-9957-22220c31a4f9 VideoDrop

    Lip Dew

    Lip Dew

    rosa
    £22.00
    £22.00
  • NEW IN
    VIEVE Silhouette Stick Contour vieve-silhouette-stick-rich-contour-stick-1 VideoDrop

    Silhouette Stick

    Silhouette Stick

    rich
    £26.00
    £26.00
  • SAVE 16%
    VIEVE The Juicy Complexion Kit bundle vieve-full-face-complexion-liquid-blush-bundle-1 files/vieve-full-face-complexion-liquid-blush-bundle-2.jpg

    The Juicy Complexion Kit

    The Juicy Complexion Kit

    £153.00
    £183.00 £153.00
  • LIMITED-EDITION
    VIEVE The Varsity Tote 2.0 Accessories vieve-the-varisty-tote-bag-black-1 files/vieve-the-varisty-tote-bag-black-2_29814c8e-3a19-4d56-a620-ffcc2c5100f6.jpg

    The Varsity Tote 2.0

    The Varsity Tote 2.0

    £35.00
    £35.00
  • NEW IN
    VIEVE Silhouette Stick Contour vieve-silhouette-stick-deep-contour-stick-1 VideoDrop

    Silhouette Stick

    Silhouette Stick

    deep
    £26.00
    £26.00
  • NEW IN
    VIEVE Modern Brow Definer Eyebrow Pencil vieve-brow-definer-blonde-eyebrow-pencil-1 VideoDrop

    Modern Brow Definer

    Modern Brow Definer

    blonde
    £23.00
    £23.00
  • VIEVE Bounce Balm Lip Balm vieve-grind-bounce-balm-warm-brown-lip-gloss-1 VideoDrop

    Bounce Balm

    Bounce Balm

    grind
    £19.00
    £19.00
  • EXCLUSIVE
    VIEVE VIEVE Gratitude Attitude Hoodie Apparel vieve-dark-grey-gratitude-hoodie-1 VideoDrop

    VIEVE Gratitude Attitude Hoodie

    VIEVE Gratitude Attitude Hoodie

    dark grey
    £49.00
    £49.00
  • SAVE 15%
    VIEVE The Complete Complexion Set + 117 bundle vieve-full-face-foundation-brush-bundle-1 files/vieve-full-face-foundation-brush-bundle-2.jpg

    The Complete Complexion Set + 117

    The Complete Complexion Set + 117

    £158.00
    £187.00 £158.00
  • NEW IN
    VIEVE Modern Brow Definer Eyebrow Pencil vieve-brow-definer-taupe-eyebrow-pencil-1 VideoDrop

    Modern Brow Definer

    Modern Brow Definer

    taupe
    £23.00
    £23.00
  • NEW IN
    VIEVE Silhouette Stick Contour vieve-silhouette-stick-tan-contour-stick-1 VideoDrop

    Silhouette Stick

    Silhouette Stick

    tan
    £26.00
    £26.00
  • NEW IN
    VIEVE Modern Brow Definer Eyebrow Pencil vieve-brow-definer-light-brown-eyebrow-pencil-1 VideoDrop

    Modern Brow Definer

    Modern Brow Definer

    light brown
    £23.00
    £23.00
  • VIEVE Bath & Body Soak Bathleisure™ vieve-bath-body-cleansing-gel-1_c056805c-39d5-4d75-975f-8e1f3b1f5949 files/vieve-bath-body-cleansing-gel-4.jpg

    Bath & Body Soak

    Bath & Body Soak

    £27.00
    £27.00