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Meet our NEW cool-toned, ‘90s-inspired Eye Wand shades. Just like back then, only creamier, softer, and built to stay put ‘til sunrise.
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NEW IN: SUPERMODEL + SOCIALITE

Meet our NEW 90s-inspired Lip Dew shades. Just how they did it in the ‘90s, except… more hydrating and waaaay less sticky.
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Shop All Best Sellers New In Trending Now Exclusives VIEVE Travel Shop Sets Gift Card Brushes Jamie's Top Picks

SMELLS LIKE VIEVE SPIRIT

The '90s called, we answered. Shop our range of nostalgic makeup that feels fresh out of the decade — including NEW Eye Wand & Lip Dew shades.

SHOP NOW

Shop All Face Primer Foundation Concealer Powder Bronzer Blush Highlighter Setting Spray Face Brushes & Tools Face Sets Refills

THE SET LIST

Save up to 25% (yep, seriously) on our bestsellers when you shop ‘em in our three new gift sets.

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Shop All Eyes Mascara Eyeshadow Stick Eyeshadow Palette Eyeliner Lashes Eye Brushes & Tools

NEW IN: SMOKE + CONCRETE

Meet our NEW cool-toned, ‘90s-inspired Eye Wand shades. Just like back then, only creamier, softer, and built to stay put ‘til sunrise.

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Shop All Lips Lip Balm Lip Liner Lipstick Lip Gloss Lip Brush Lip Sets

NEW IN: SUPERMODEL + SOCIALITE

Meet our NEW 90s-inspired Lip Dew shades. Just how they did it in the ‘90s, except… more hydrating and waaaay less sticky.

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Shop All Bathleisure™ Bathleisure™ Set Bath & Shower Gel Bath & Body Oil Bath salts Candle

EXCLUSIVE: NOVA CANDLE

Bring the essence of Skin Nova into your home. Uplift your space with the luxurious blend of neroli, vanilla, and bergamot in this new limited-edition, reusable candle.

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The Gratitude Attitude hoodie

The Gratitude Attitude hoodie is here and ready for you to style literally however you want

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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out.

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SMELLS LIKE VIEVE SPIRIT

Smokey lids, glossy lips, and cool tones — ‘90s makeup never left. Explore our NEW drops that feel fresh out of the era.

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229 Lip & Line Brush

229 Lip & Line Brush

Regular price £19.00

Regular price ~~£0.00~~ Sale price £19.00
Unit price per
Sunset Blush Balm

Sunset Blush Balm
cherub

Regular price £24.00

Regular price ~~£0.00~~ Sale price £24.00
Unit price per

Pesca / sunsetblushbalm Cherub / sunsetblushbalm Strawb Rosa / sunsetblushbalm Piazza / sunsetblushbalm +
Colour Cherub
Modern Radiance Concealer

Modern Radiance Concealer
deep 3

Regular price £27.00

Regular price ~~£0.00~~ Sale price £27.00
Unit price per

Light 1 - neutral Light 2 - cool pink Light 3 - warm beige Light 4 - peach Light 5 - cool pink Medium 1 - neutral Medium 2 - cool pink Medium 3 - warm beige Medium 4 - golden Medium 5 - peach Tan 1 - golden Tan 2 - peach Tan 3 - golden Tan 4 - neutral Tan 5 - peach Deep 1 - golden Deep 2 - red Deep 3 - neutral Deep 4 - red Deep 5 - neutral +
Colour Deep 3 - neutral
Modern Radiance Concealer

Modern Radiance Concealer
tan 3

Regular price £27.00

Regular price ~~£0.00~~ Sale price £27.00
Unit price per

Light 1 - neutral Light 2 - cool pink Light 3 - warm beige Light 4 - peach Light 5 - cool pink Medium 1 - neutral Medium 2 - cool pink Medium 3 - warm beige Medium 4 - golden Medium 5 - peach Tan 1 - golden Tan 2 - peach Tan 3 - golden Tan 4 - neutral Tan 5 - peach Deep 1 - golden Deep 2 - red Deep 3 - neutral Deep 4 - red Deep 5 - neutral +
Colour Tan 3 - golden
Modern Powder Perfector

Modern Powder Perfector
tan

Regular price £32.00

Regular price ~~£0.00~~ Sale price £32.00
Unit price per

Deep / modernpowderperfector Tan / modernpowderperfector Medium / modernpowderperfector Light / modernpowderperfector +
Colour Tan
Modern Radiance Concealer

Modern Radiance Concealer
tan 2

Regular price £27.00

Regular price ~~£0.00~~ Sale price £27.00
Unit price per

Light 1 - neutral Light 2 - cool pink Light 3 - warm beige Light 4 - peach Light 5 - cool pink Medium 1 - neutral Medium 2 - cool pink Medium 3 - warm beige Medium 4 - golden Medium 5 - peach Tan 1 - golden Tan 2 - peach Tan 3 - golden Tan 4 - neutral Tan 5 - peach Deep 1 - golden Deep 2 - red Deep 3 - neutral Deep 4 - red Deep 5 - neutral +
Colour Tan 2 - peach
Soul Shadows

Soul Shadows
burn

Regular price £29.00

Regular price ~~£0.00~~ Sale price £29.00
Unit price per

Terra Lure Gilt Burn Noir +
Colour Burn
Lip Dew

Lip Dew
cherub

Regular price £21.00

Regular price ~~£0.00~~ Sale price £21.00
Unit price per

Socialite Supermodel Mirror Original Pesca Cherub Rosa Cherry Strawb +
Colour Cherub
Modern Radiance Concealer

Modern Radiance Concealer
medium 1

Regular price £27.00

Regular price ~~£0.00~~ Sale price £27.00
Unit price per

Light 1 - neutral Light 2 - cool pink Light 3 - warm beige Light 4 - peach Light 5 - cool pink Medium 1 - neutral Medium 2 - cool pink Medium 3 - warm beige Medium 4 - golden Medium 5 - peach Tan 1 - golden Tan 2 - peach Tan 3 - golden Tan 4 - neutral Tan 5 - peach Deep 1 - golden Deep 2 - red Deep 3 - neutral Deep 4 - red Deep 5 - neutral +
Colour Medium 1 - neutral
Modern Bronzer Refill

Modern Bronzer Refill
medium

Regular price £25.00

Regular price ~~£0.00~~ Sale price £25.00
Unit price per

Light Medium Tan Deep +
Colour Medium
Eye Wand

Eye Wand
espresso

Regular price £25.00

Regular price ~~£0.00~~ Sale price £25.00
Unit price per

Concrete Smoke Vanilla Sand Camel Hazelnut Mahogany Coffee Espresso Raven Lilac +
Colour Espresso
Modern Radiance Concealer

Modern Radiance Concealer
deep 2

Regular price £27.00

Regular price ~~£0.00~~ Sale price £27.00
Unit price per

Light 1 - neutral Light 2 - cool pink Light 3 - warm beige Light 4 - peach Light 5 - cool pink Medium 1 - neutral Medium 2 - cool pink Medium 3 - warm beige Medium 4 - golden Medium 5 - peach Tan 1 - golden Tan 2 - peach Tan 3 - golden Tan 4 - neutral Tan 5 - peach Deep 1 - golden Deep 2 - red Deep 3 - neutral Deep 4 - red Deep 5 - neutral +
Colour Deep 2 - red
Modern Radiance Concealer

Modern Radiance Concealer
medium 3

Regular price £27.00

Regular price ~~£0.00~~ Sale price £27.00
Unit price per

Light 1 - neutral Light 2 - cool pink Light 3 - warm beige Light 4 - peach Light 5 - cool pink Medium 1 - neutral Medium 2 - cool pink Medium 3 - warm beige Medium 4 - golden Medium 5 - peach Tan 1 - golden Tan 2 - peach Tan 3 - golden Tan 4 - neutral Tan 5 - peach Deep 1 - golden Deep 2 - red Deep 3 - neutral Deep 4 - red Deep 5 - neutral +
Colour Medium 3 - warm beige
Modern Powder Perfector Refill

Modern Powder Perfector Refill
tan

Regular price £23.00

Regular price ~~£0.00~~ Sale price £23.00
Unit price per

Colour Tan
Modern Radiance Concealer

Modern Radiance Concealer
medium 4

Regular price £27.00

Regular price ~~£0.00~~ Sale price £27.00
Unit price per

Light 1 - neutral Light 2 - cool pink Light 3 - warm beige Light 4 - peach Light 5 - cool pink Medium 1 - neutral Medium 2 - cool pink Medium 3 - warm beige Medium 4 - golden Medium 5 - peach Tan 1 - golden Tan 2 - peach Tan 3 - golden Tan 4 - neutral Tan 5 - peach Deep 1 - golden Deep 2 - red Deep 3 - neutral Deep 4 - red Deep 5 - neutral +
Colour Medium 4 - golden
Modern Powder Perfector

Modern Powder Perfector
light

Regular price £32.00

Regular price ~~£0.00~~ Sale price £32.00
Unit price per

Deep / modernpowderperfector Tan / modernpowderperfector Medium / modernpowderperfector Light / modernpowderperfector +
Colour Light
Satin Slip Lipstick

Satin Slip Lipstick
satin slip lipstick

Regular price £23.00

Regular price ~~£0.00~~ Sale price £23.00
Unit price per

Nightie Silk sheets Kink Hickie Deep love +
Colour Kink
Sunset Blush

Sunset Blush
cherub

Regular price £27.00

Regular price ~~£0.00~~ Sale price £27.00
Unit price per

Pesca / sunsetblush Cherub / sunsetblush Rosa / sunsetblush Piazza Malbec +
Colour Cherub
Modern Lip Definer

Modern Lip Definer
velvet sands

Regular price £19.00

Regular price ~~£0.00~~ Sale price £19.00
Unit price per

Velvet sands Stupid cupid Aphrodyte Tailored Rogue rouge Rumour Muse Peach'd Bewitched Bark Brat / modernlipdefiner +
Colour Velvet sands
Satin Slip Lipstick

Satin Slip Lipstick
deep love

Regular price £23.00

Regular price ~~£0.00~~ Sale price £23.00
Unit price per

Nightie Silk sheets Kink Hickie Deep love +
Colour Deep love
Soul Shadows

Soul Shadows
lure

Regular price £29.00

Regular price ~~£0.00~~ Sale price £29.00
Unit price per

Terra Lure Gilt Burn Noir +
Colour Lure
Sunset Blush

Sunset Blush
piazza

Regular price £27.00

Regular price ~~£0.00~~ Sale price £27.00
Unit price per

Pesca / sunsetblush Cherub / sunsetblush Rosa / sunsetblush Piazza Malbec +
Colour Piazza

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