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Shop All Best Sellers New In Trending Now Exclusives Sets Minis & Travel-size Gift of VIEVE Brushes Jamie's Top Picks

VIEVE BLACK FRIDAY

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Shop All Face Primer Foundation Concealer Powder Bronzer Blush Highlighter Setting Spray Face Brushes & Tools Face Sets Refills

FREE SKIN NOVA XL

Spend £150* and unlock a full-size Skin Nova XL — our bestselling glowy primer, supersized.

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Spend £50* and get a full-size Bounce Balm — your daily essential for hydrated high-shine lips.

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Shop All Bathleisure™ Bath & Shower Gel Bath & Body Oil Bath Salts Candle Diffuser

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Shop All VIEVE The Label Hoodie Tote Cap Socks Makeup Bags Carabiner Accessories

NEW IN: LIMITED-EDITION EXCLUSIVES

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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out.

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FREE MAKEUP

Spend £50, £100 or £150 to unlock a free full-size treat. One gift per order. T&Cs apply
NEW IN: LIMITED-EDITION EXCLUSIVES

Discover our exclusive drops — thoughtfully designed to be your new everyday staples and only here for a limited time.
22% OFF (ALMOST) EVERYTHING

Our biggest event of the year is here — stock up or try those new products you've had your eye on. T&Cs apply.
SAVE 22%

Skin Nova Complexion Balm

Skin Nova Complexion Balm
220

Regular price £26.52

Regular price ~~£34.00~~ Sale price £26.52
Unit price per
SAVE 22%

Modern Lip Definer

Modern Lip Definer
brat

Regular price £14.82

Regular price ~~£19.00~~ Sale price £14.82
Unit price per
SAVE 22%

Modern Matte Lipstick

Modern Matte Lipstick
lara

Regular price £17.94

Regular price ~~£23.00~~ Sale price £17.94
Unit price per
SAVE 22%

Soul Shadows

Soul Shadows
terra

Regular price £22.62

Regular price ~~£29.00~~ Sale price £22.62
Unit price per
SAVE 22%

Half Lash

Half Lash
hl3 | whisper

Regular price £8.58

Regular price ~~£11.00~~ Sale price £8.58
Unit price per
SAVE 22%

The Nova Candle

The Nova Candle

Regular price £35.10

Regular price ~~£45.00~~ Sale price £35.10
Unit price per
SAVE 22%

Sunset Blush Balm

Sunset Blush Balm
strawb

Regular price £18.72

Regular price ~~£24.00~~ Sale price £18.72
Unit price per
SAVE 22%

Dimension Face Palette

Dimension Face Palette
twilight

Regular price £30.42

Regular price ~~£39.00~~ Sale price £30.42
Unit price per
SAVE 22%

Eye Wand

Eye Wand
lilac

Regular price £19.50

Regular price ~~£25.00~~ Sale price £19.50
Unit price per
SAVE 22%

Sunset Blush

Sunset Blush
rosa

Regular price £21.06

Regular price ~~£27.00~~ Sale price £21.06
Unit price per
SAVE 22%

Satin Slip Lipstick

Satin Slip Lipstick
deep love

Regular price £17.94

Regular price ~~£23.00~~ Sale price £17.94
Unit price per
SAVE 22%

Modern Lip Definer

Modern Lip Definer
bark

Regular price £14.82

Regular price ~~£19.00~~ Sale price £14.82
Unit price per
Coming Soon

SAVE 22%

Modern Lip Definer

Modern Lip Definer
bewitched

Regular price £14.82

Regular price ~~£19.00~~ Sale price £14.82
Unit price per
SAVE 22%

Satin Slip Lipstick

Satin Slip Lipstick
kink

Regular price £17.94

Regular price ~~£23.00~~ Sale price £17.94
Unit price per
SAVE 22%

Modern Lip Definer

Modern Lip Definer
muse

Regular price £14.82

Regular price ~~£19.00~~ Sale price £14.82
Unit price per
SAVE 22%

Soul Shadows

Soul Shadows
lure

Regular price £22.62

Regular price ~~£29.00~~ Sale price £22.62
Unit price per
SAVE 22%

Poutder

Poutder
pinkie

Regular price £17.94

Regular price ~~£23.00~~ Sale price £17.94
Unit price per
SAVE 22%

Skin Nova Complexion Balm

Skin Nova Complexion Balm
110

Regular price £26.52

Regular price ~~£34.00~~ Sale price £26.52
Unit price per
SAVE 22%

Lip Dew

Lip Dew
mirror

Regular price £16.38

Regular price ~~£21.00~~ Sale price £16.38
Unit price per
SAVE 22%

Modern Matte Lipstick

Modern Matte Lipstick
brat

Regular price £17.94

Regular price ~~£23.00~~ Sale price £17.94
Unit price per
SAVE 22%

Sunset Blush

Sunset Blush
malbec

Regular price £21.06

Regular price ~~£27.00~~ Sale price £21.06
Unit price per

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