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Shop All Best Sellers New In Trending Now Exclusives Sets Minis & Travel-size Gift of VIEVE Brushes Jamie's Top Picks

VIEVE BLACK FRIDAY

Shop 22% off (almost) everything while it lasts.

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Shop All Face Primer Foundation Concealer Powder Bronzer Blush Highlighter Setting Spray Face Brushes & Tools Face Sets Refills

FREE SKIN NOVA XL

Spend £150* and unlock a full-size Skin Nova XL — our bestselling glowy primer, supersized.

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Shop All Eyes Mascara Eyeshadow Stick Eyeshadow Palette Eyeliner Lashes Eye Brushes & Tools Eye Sets

FREE INVISIVEIL SETTING SPRAY

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Shop All Lips Lip Balm Lip Liner Lipstick Lip Mousse Lip Gloss Lip Brush Lip Sets

FREE BOUNCE BALM

Spend £50* and get a full-size Bounce Balm — your daily essential for hydrated high-shine lips.

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Shop All Bathleisure™ Bath & Shower Gel Bath & Body Oil Bath Salts Candle Diffuser

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Shop All VIEVE The Label Hoodie Tote Cap Socks Makeup Bags Carabiner Accessories

NEW IN: LIMITED-EDITION EXCLUSIVES

Meet The Varsity Tote 2.0, The Heritage Socks, The VIEVE Carabiner and The Icon Pouch. Limited-edition. Here for a short time only.

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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out.

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FREE MAKEUP

Spend £50, £100 or £150 to unlock a free full-size treat. One gift per order. T&Cs apply
NEW IN: LIMITED-EDITION EXCLUSIVES

Discover our exclusive drops — thoughtfully designed to be your new everyday staples and only here for a limited time.
22% OFF (ALMOST) EVERYTHING

Our biggest event of the year is here — stock up or try those new products you've had your eye on. T&Cs apply.
SAVE 22%

Dimension Face Palette

Dimension Face Palette
solis

Regular price £30.42

Regular price ~~£39.00~~ Sale price £30.42
Unit price per
SAVE 22%

Modern Radiance Concealer

Modern Radiance Concealer
light 4

Regular price £21.06

Regular price ~~£27.00~~ Sale price £21.06
Unit price per
SAVE 22%

Modern Lip Definer

Modern Lip Definer
rogue rouge

Regular price £14.82

Regular price ~~£19.00~~ Sale price £14.82
Unit price per
SAVE 22%

115 Sculpted Complexion Brush

115 Sculpted Complexion Brush
115

Regular price £20.28

Regular price ~~£26.00~~ Sale price £20.28
Unit price per
SAVE 22%

Modern Radiance Concealer

Modern Radiance Concealer
medium 4

Regular price £21.06

Regular price ~~£27.00~~ Sale price £21.06
Unit price per
SAVE 22%

Modern Lip Definer

Modern Lip Definer
tailored

Regular price £14.82

Regular price ~~£19.00~~ Sale price £14.82
Unit price per
SAVE 22%

Super Skin Nova Travel Size

Super Skin Nova Travel Size
moisture rich primer

Regular price £13.26

Regular price ~~£17.00~~ Sale price £13.26
Unit price per
SAVE 22%

Skin Dew XL

Skin Dew XL
liquid highlighter

Regular price £32.76

Regular price ~~£42.00~~ Sale price £32.76
Unit price per
SAVE 22%

Modern Radiance Concealer

Modern Radiance Concealer
light 5

Regular price £21.06

Regular price ~~£27.00~~ Sale price £21.06
Unit price per
SAVE 22%

Satin Slip Lipstick

Satin Slip Lipstick
hickie

Regular price £17.94

Regular price ~~£23.00~~ Sale price £17.94
Unit price per
SAVE 22%

Poutder

Poutder
miss figgy

Regular price £17.94

Regular price ~~£23.00~~ Sale price £17.94
Unit price per
SAVE 15%

The Edit

The Edit
5 essential brush set

Regular price £100.00

Regular price ~~£123.00~~ Sale price £100.00
Unit price per
SAVE 22%

Bath Salts

Bath Salts

Regular price £22.62

Regular price ~~£29.00~~ Sale price £22.62
Unit price per
SAVE 22%

Lash Applicator

Lash Applicator

Regular price £8.58

Regular price ~~£11.00~~ Sale price £8.58
Unit price per
SAVE 22%

219 Small Eyeshadow Blender Brush

219 Small Eyeshadow Blender Brush

Regular price £17.94

Regular price ~~£23.00~~ Sale price £17.94
Unit price per
SAVE 22%

Luxury Brush Canister

Luxury Brush Canister

Regular price £19.50

Regular price ~~£25.00~~ Sale price £19.50
Unit price per
SAVE 22%

Eye Wand

Eye Wand
concrete

Regular price £19.50

Regular price ~~£25.00~~ Sale price £19.50
Unit price per
SAVE 22%

123 Precision Powder Brush

123 Precision Powder Brush

Regular price £21.84

Regular price ~~£28.00~~ Sale price £21.84
Unit price per
SAVE 22%

127 Powder & Bronze Brush

127 Powder & Bronze Brush

Regular price £24.18

Regular price ~~£31.00~~ Sale price £24.18
Unit price per
SAVE 22%

The VIEVE Society Cap

The VIEVE Society Cap

Regular price £14.04

Regular price ~~£18.00~~ Sale price £14.04
Unit price per
SAVE 22%

217 Large Eyeshadow Blender Brush

217 Large Eyeshadow Blender Brush

Regular price £18.72

Regular price ~~£24.00~~ Sale price £18.72
Unit price per

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