Senior Marketing Manager

JOB TITLE

Senior Marketing Manager

LOCATION

London (Covent Garden)

ABOUT US

VIEVE means ‘Full of Life’ and this ethos is at the core of the brand. Beauty with personality that inspires everyone to express themselves with newfound confidence and ease.

VIEVE is born from an innate passion for artistry and a deep understanding of the positive impact makeup can have. It’s high performance, aspirational yet accessible, created by makeup pro and beloved beauty digital creator, Jamie Genevieve.

We live by our values of Respect, Inspire & Own It, Together.

Join us at VIEVE and become part of a vibrant and inclusive team dedicated to empowering individuals through beauty and self-expression. 

ABOUT THE JOB

As the Senior Marketing Manager, you will play a pivotal role in VIEVE’s growth, with a focus on overseeing and optimizing our content and marketing delivery across all channels and leading special projects as they pertain to brand, content and marketing. Reporting directly to the Chief Customer Experience Officer, the Senior Marketing Manager will be responsible for ensuring the seamless conception and execution of marketing strategies in partnership with the creative team and channel owners that enhance brand awareness, drive customer engagement and increase sales.

The ideal candidate will have a deep understanding of the beauty industry, a strong creative vision, an ability to develop content and marketing plans to achieve a brand vision, and the ability to drive brand growth through strategic marketing campaigns. This role requires a blend of strategic thinking, hands-on execution, and ability to translate data-driven insights into actions. The Senior Marketing Manager will work across the organisation, collaborating cross-functionally with the wider marketing team, E-commerce, Creative, New Product Development, Commercial, Customer Service, Operations and our Founder to achieve company objectives.

KEY RESPONSIBILITIES:

You will be responsible for:

Strategy Development:

  • Working with the CCXO, CCO and channel owners, develop and execute comprehensive marketing strategies that align with company goals and objectives.
  • Conduct market research to identify trends, consumer behaviours and provide key stakeholders with an overview of the competitive landscape.
  • Collaboratively define target audience & personas in partnership with Leadership & CRM, and create targeted messaging strategies to effectively reach, resonate and ultimately, grow our audience.
  • Partner with Supply Chain, NPD and CCO to craft a market-leading NPD programme across all categories with GTM plans.
  • Create strategic business cases that will help us utilize our marketing investment in the most impactful way.
  • Working with the CCXO and channel owners, create and manage annual marketing plans and budgets that seize opportunities and deliver a measurable impact.

 Campaign Management:

  • Plan, execute and monitor multi-channel marketing campaigns including digital, social media, email, influencer and affiliate partnerships, and traditional advertising.
  • Collaborate with the Creative Team to produce compelling content and promotional materials.
  • Own and manage the marketing calendar, ensuring timely and effective campaign launches.
  • Own and manage the holistic marketing budget in partnership with channel owners.

Analytics and Reporting:

  • Track and analyse both content and marketing performance metrics to measure the effectiveness of campaigns and our channel amplification efforts.
  • Provide regular reports and share insights to Creative Team and senior leadership.
  • Utilise data to make informed decisions and adjust strategies as needed

Cross-functional Collaboration and Leadership:

  • Collaborate closely with other departments, including New Product Development, E-commerce/Digital Marketing, Commercial and Operations to ensure brand consistency and alignment across all customer touchpoints.

  • Partner with key stakeholders to integrate brand and marketing strategies into broader company initiatives and objectives.

WHAT WE ARE LOOKING FOR

  • Previous experience within Beauty is highly desirable.
  • Previous managerial experience in a marketing, content strategy, or marketing operations role.
  • Proven track record of developing and executing successful marketing campaigns.
  • Strong understanding of content, the social media landscape and D2C marketing strategies.
  • Creative thinking with strong analytical and problem-solving abilities.
  • Proficiency in marketing software and tools, including analytics platforms.
  • Proficiency in Microsoft Office applications.

ABOUT YOU

  • Results driven and high attention to detail.
  • Highly organised, able to prioritise workload and enjoy working on multiple complex projects at the same time.
  • Excellent communication and collaborative skills, with a customer-centric mindset.
  • Willingness to learn and adapt, with a proactive approach.
  • Commercially strong and innovative.
  • Excited about joining a fast-paced and challenging environment, and true passion for Beauty.
  • Available to commute to central London at least twice per week.

WHAT VIEVE OFFERS YOU

  • Work Life Balance – we offer hybrid working, enhanced family leave and sick pay, 25 days holidays plus bank holidays and your birthdays off. Plus, you can even bring your dog to work!
  • A Great Team – we pride ourselves on our friendly culture and welcoming environment. We have regular social get togethers if that’s your thing. 
  • Rewards – we offer a competitive salary, a generous staff discount on VIEVE products, private medical insurance and enhanced pension contributions.
  • Great location - in the heart of Covent Garden (although we are up 2 flights of stairs!)
  • Exciting opportunities - for growth and development in a rapidly expanding brand.

WORKPLACE & DIVERSITY

At VIEVE, we value diversity and inclusivity, recognising the beauty that comes from bringing together individuals with different backgrounds and perspectives.  We welcome passionate individuals who are eager to join our exciting journey of growth and innovation. 

If you are interested in applying for a role with us and need any accommodations or assistance for any physical and/or mental disabilities throughout the recruitment process, please state that in your application. 

INTERVIEW PROCESS

First Stage Interview – with Chief Customer Experience Officer and one other member of the team (from 1 week – 10 days from successful submission of CV)

  • Virtual
  • Initial Interview about your experience and relevancy to the role
  • Answering initial questions on the role

If successful to the next round, a small task will be set.

Second Stage – with Chief Customer Experience Officer and one other (from 1 week – 10 days from first interview, based on availability)

  • In person
  • Presentation of small task
  • Q&A based on the task
  • Further Q&A on the role

Third Stage – with CEO and one other (from 1 week from first interview, based on availability)

If you’re eager to play a vital role in the growth of VIEVE, we invite you to apply for the role of Senior Marketing Manager.