Modern Mascara

With a buildable, long-lasting formula and an intensely rich balanced black pigment, Modern Mascara adds instant volume, length and curl. Like the name, it’s a modern formula that’s smudge-proof yet easy to remove, volumising without clumping and gives immediate impact whilst coverage can be easily built for even more drama. Whether you have long or short, curly or straight, thick or sparse lashes, the hourglass fibre brush grips and separates each and every lash, creating a fuller look. In signature VIEVE gold, the ergonomic square design is easy to hold, giving you ultimate control. What's more, the formula is imparted with lash-loving ingredients such as Vitamins C and E to nourish and vegan beeswax which helps to condition and coat the lashes.

✦ Volumises lashes by over 150%*
✦ 18-hour wear**
✦ Smudge-proof*
✦ 95% agree lashes are more defined**
✦ Ophthalmologically tested*

*based on a clinical evaluation of 20 women

**Based on a user trial of 20 women following a clinical evaluation

Starting at the base of your lashes, brush the from root to tip. Using the end of the brush to angle the outer lashes upwards and outwards to give a natural lift. Layer to desired intensity.

• Vitamin C & E: Nourishes the lashes
• Vegan Beeswax & Carnauba Wax: Help condition and coat the lashes
• Castor Seed Oil: Moisturises the lashes and helps make them appear thicker