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Shop All Best Sellers New In Trending Now Exclusives Sets Minis & Travel-size Gift of VIEVE Brushes Jamie's Top Picks

VIEVE BLACK FRIDAY

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Shop All Bathleisure™ Bath & Shower Gel Bath & Body Oil Bath Salts Candle Diffuser

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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out.

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FREE MAKEUP

Spend £50, £100 or £150 to unlock a free full-size treat. One gift per order. T&Cs apply
NEW IN: LIMITED-EDITION EXCLUSIVES

Discover our exclusive drops — thoughtfully designed to be your new everyday staples and only here for a limited time.
22% OFF (ALMOST) EVERYTHING

Our biggest event of the year is here — stock up or try those new products you've had your eye on. T&Cs apply.
NEW & LIMITED EDITION

The Varsity Tote 2.0

The Varsity Tote 2.0

Regular price £35.00

Regular price ~~£0.00~~ Sale price £35.00
Unit price per
NEW & LIMITED EDITION

The VIEVE Carabiner

The VIEVE Carabiner

Regular price £14.00

Regular price Sale price £14.00
Unit price per
NEW & LIMITED EDITION

The Icon Pouch

The Icon Pouch

Regular price £16.00

Regular price ~~£0.00~~ Sale price £16.00
Unit price per
NEW & LIMITED EDITION

The Heritage Sock

The Heritage Sock

Regular price £10.00

Regular price Sale price £10.00
Unit price per
SAVE 22%

Skin Nova

Skin Nova
radiant makeup primer

Regular price £24.18

Regular price ~~£31.00~~ Sale price £24.18
Unit price per
SAVE 20%

The Heroes

The Heroes

Regular price £58.00

Regular price ~~£73.00~~ Sale price £58.00
Unit price per
SAVE 22%

Icon Mascara

Icon Mascara
midnight black

Regular price £20.28

Regular price ~~£26.00~~ Sale price £20.28
Unit price per
SAVE 22%

Super Skin Nova

Super Skin Nova
moisture rich primer

Regular price £30.42

Regular price ~~£39.00~~ Sale price £30.42
Unit price per
SAVE 22%

The Signature Candle 2.0

The Signature Candle 2.0

Regular price £35.10

Regular price ~~£45.00~~ Sale price £35.10
Unit price per
SAVE 15%

PERFECT PAIRINGS

PERFECT PAIRINGS
customisable lip set

Regular price £34.00

Regular price ~~£40.00~~ Sale price £34.00
Unit price per
SAVE 22%

The Signature Diffuser

The Signature Diffuser

Regular price £35.10

Regular price ~~£45.00~~ Sale price £35.10
Unit price per
SAVE 22%

Lip Dew

Lip Dew
socialite

Regular price £16.38

Regular price ~~£21.00~~ Sale price £16.38
Unit price per
SAVE 22%

Skin Nova XL

Skin Nova XL
radiant makeup primer

Regular price £50.70

Regular price ~~£65.00~~ Sale price £50.70
Unit price per
SAVE 15%

THE EYECONIC DUO KIT

THE EYECONIC DUO KIT
customisable eye duo

Regular price £43.00

Regular price ~~£51.00~~ Sale price £43.00
Unit price per
SAVE 22%

Invisiveil Setting Spray

Invisiveil Setting Spray
100ml

Regular price £21.84

Regular price ~~£28.00~~ Sale price £21.84
Unit price per
SAVE 22%

The Ninetease Eyeshadow Palette

The Ninetease Eyeshadow Palette

Regular price £38.22

Regular price ~~£49.00~~ Sale price £38.22
Unit price per
SAVE 22%

Eye Wand

Eye Wand
smoke

Regular price £19.50

Regular price ~~£25.00~~ Sale price £19.50
Unit price per
SAVE 22%

Bounce Balm

Bounce Balm
hydrating lip balm

Regular price £13.26

Regular price ~~£17.00~~ Sale price £13.26
Unit price per
Coming Soon

SAVE 22%

Eye Wand

Eye Wand
camel

Regular price £19.50

Regular price ~~£25.00~~ Sale price £19.50
Unit price per
SAVE 20%

The Prep & Set Pair

The Prep & Set Pair

Regular price £26.00

Regular price ~~£33.00~~ Sale price £26.00
Unit price per
TRAVEL SIZE

Glowbe Trotter

Glowbe Trotter
travel size discovery set

Regular price £29.00

Regular price ~~£0.00~~ Sale price £29.00
Unit price per

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