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Icon Mascara

Icon Mascara

Midnight Black

£27.00
£27.00
Coming Soon

Icon by name, icon by nature. Icon Mascara gives instant volume, curl and definition in just a few strokes. The jumbo spiral brush wraps every lash (even the shy ones) in a deep, glossy black coat. The flexible formula builds effortlessly — one layer, three layers, your call — and stays soft, defined and comfortable from morning to night. We told you, she's iconic. 

  • Jumbo spiral brush for lifted, fanned-out lashes
  • Buildable formula that is soft and flexible
  • Deep black pigment for bold, defined lashes
  • Removes easily without harsh scrubbing
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DETAILS

Not to be dramatic, but Icon Mascara might just change your standards. The jumbo spiral brush grips from root to tip, lifting every lash (yep, even the sneaky corner ones) for instant volume, curl and definition. 

The formula? Inky black, lightweight, and enriched with lash-loving ingredients like Pistacia Lentiscus Gum, Panthenol, Castor Seed Oil and Argan Oil. It builds beautifully without flaking or stiffening, so lashes stay soft and lifted all day.  

It comes off easily without any scrubbing, making it gentle on lashes and lazy girl approved. It’s the mascara you’ll start recommending to strangers.  

  • Lash volume increased by up to 356%* 
  • Smudge-proof for up to 24h* 
  • Lash length increased by up to 28%* 
  • Lash curl angle improved by up to 20º* 
  • 98% agree lashes have an intense black pigment** 

*based on a 21-day clinical trial of 22 women 

**based on an independent consumer perception trial on 84 women after two weeks. 

HOW TO

Start at the root of your lashes and sweep up towards the ends in smooth, even strokes. Layer while the formula’s still slightly wet for extra volume. One coat gives a clean, casual look. Or, keep building for extra drama, no curler needed.

INGREDIENTS

All VIEVE products are PETA-Approved.

  • Pistacia Lentiscus Gum – supports lash strength and growth 
  • Panthenol (Vitamin B5) – helps condition and improves lustre  
  • Castor Seed Oil & Argan Oil – known to nourish and care for lashes 
  • Film-Forming Polymer – helps lashes hold curl 

JAMIE'S TOP TIP

Try applying while looking down into a mirror — it helps catch every single lash, from the root to the tip. I like misting a little Invisiveil Setting Spray first too. It gives just the right grip if you’re going in for more than one coat. Simple, but makes all the difference!

Icon Mascara

£27.00
£27.00
  • Oh my, Vieve. Lightweight, buildable, high impact - lasted all day and night. Yet washed away so easily! It is THE mascara - don’t hesitate

    Meghan

  • Managed to buy this mascara at the Vieve Glasgow store launch and couldn’t wait to try it!! It’s unbelievable, makes my small lashes so much fuller and longer. Already recommend it to everyone I know. New favourite mascara!!

    Jess

  • Enough said… my lashes are practically in my brows. False lash look, no falsies needed. This mascara delivers!

    Shona

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