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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out.
Discover the story behind VIEVE, as told by our founder, Jamie Genevieve.
DISCOVER MORE
Discover our exclusive drops — thoughtfully designed to be your new everyday staples and only here for a limited time.
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