GLOW THE VIEVE WAY

Create VIEVE’s signature glowy skin, straight from founder Jamie.

AWARD-WINNING
VIEVE Skin Nova XL Primer skin-nova-xl-illuminating-primer-1

Skin Nova XL

Skin Nova XL

instant radiance primer, 100ml
£69.00
£69.00
VIEVE Modern Radiance Concealer Concealer vieve-modern-radiance-concealer-medium4-1

Modern Radiance Concealer

Modern Radiance Concealer

medium-full coverage concealer - medium 4, golden
£28.00
£28.00
VIEVE 119 Conceal & Prime Brush Brushes vieve-119-concealer-brush-1

119 Conceal & Prime Brush

119 Conceal & Prime Brush

£26.00
£26.00
VIEVE Sunset Blush Balm Blush vieve-rosa-pink-liquid-blush-balm-1

Sunset Blush Balm

Sunset Blush Balm

luminous liquid blush - rosa
£24.00
£24.00
VIEVE 121 Blush & Bronze Brush Brushes vieve-121-bronzer-blush-brush-1

121 Blush & Bronze Brush

121 Blush & Bronze Brush

£29.00
£29.00
VIEVE Modern Lip Definer Lip liner vieve-aphrodyte-nude-pink-lip-liner-1

Modern Lip Definer

Modern Lip Definer

aphrodyte
£21.00
£21.00
AWARD-WINNING
VIEVE Power Ink Liner Eyeliner vieve-power-ink-liner-black-eyeliner-1

Power Ink Liner

Power Ink Liner

midnight black
£23.00
£23.00
VIEVE Modern Mascara Mascara vieve-modern-mascara-1

Modern Mascara

Modern Mascara

midnight black
£27.00
£27.00
AWARD-WINNING
VIEVE Skin Dew XL Highlighter vieve-skin-dew-xl-makeup-highlighter-1

Skin Dew XL

Skin Dew XL

liquid highlighter, 60ml
£44.00
£44.00
1 0

JAMIE'S SUMMER SWITCH-UP

Jamie's changing the way you do your makeup this summer — start with bronzer and contour, then add coverage!

AWARD-WINNING
VIEVE Silhouette Stick Contour vieve-silhouette-stick-medium-contour-stick-1

Silhouette Stick

Silhouette Stick

cool toned cream contour - medium
£26.00
£26.00
AWARD-WINNING
VIEVE Modern Radiance Cream Bronzer Bronzer vieve-modern-radiance-cream-bronzer-light-medium-1

Modern Radiance Cream Bronzer

Modern Radiance Cream Bronzer

lightweight cream bronzer - light-medium
£35.00
£35.00
VIEVE Modern Radiance Concealer Concealer vieve-modern-radiance-concealer-medium5-1

Modern Radiance Concealer

Modern Radiance Concealer

medium-full coverage concealer - medium 5, peach
£28.00
£28.00
VIEVE Nova Glow Liquid Light Highlighter vieve-nova-glow-bijou-champagne-liquid-highlighter-1

Nova Glow Liquid Light

Nova Glow Liquid Light

illuminating liquid highlighter - bijou
£28.00
£28.00
1 0

SPRING CLEAN

Jamie’s take on the clean girl aesthetic, with a pop of colour for fun.

NEW IN
VIEVE Modern Brow Gel Eyebrow Gel vieve-clear-modern-brow-gel-1_48bc87f2-8b79-4ef9-b6e9-5f205b1a108f

Modern Brow Gel

Modern Brow Gel

long-wear clear eyebrow gel
£23.00
£23.00
NEW IN
VIEVE Modern Brow Definer Eyebrow Pencil vieve-brow-definer-medium-brown-eyebrow-pencil-1

Modern Brow Definer

Modern Brow Definer

ultra-slim brow detailer - medium brown
£23.00
£23.00
AWARD-WINNING
VIEVE Super Skin Nova Primer vieve-super-skin-nova-moisturising-primer-1

Super Skin Nova

Super Skin Nova

moisture rich primer, 50ml
£39.00
£39.00
AWARD-WINNING
VIEVE Skin Nova Complexion Balm Foundation vieve-skin-nova-complexion-balm-200-medium-cool-1

Skin Nova Complexion Balm

Skin Nova Complexion Balm

foundation - 200, medium cool
£36.00
£36.00
VIEVE Modern Radiance Concealer Concealer vieve-modern-radiance-concealer-medium1-1

Modern Radiance Concealer

Modern Radiance Concealer

medium-full coverage concealer - medium 1, neutral
£28.00
£28.00
VIEVE Sunset Blush Blush vieve-pesca-sunset-peach-blush-1

Sunset Blush

Sunset Blush

powder blush - pesca
£13.50
£27.00 £13.50
VIEVE Sunset Blush Balm Blush vieve-pesca-peach-cream-blush-balm-1

Sunset Blush Balm

Sunset Blush Balm

luminous liquid blush - pesca
£24.00
£24.00
VIEVE Nova Glow Liquid Light Highlighter vieve-nova-glow-bijou-champagne-liquid-highlighter-1

Nova Glow Liquid Light

Nova Glow Liquid Light

illuminating liquid highlighter - bijou
£28.00
£28.00
VIEVE Modern Lip Definer Lipstick vieve-bark-90s-lip-liner-1

Modern Lip Definer

Modern Lip Definer

bark
£21.00
£21.00
VIEVE Bounce Balm Lip Balm vieve-prick-bounce-balm-rose-pink-lip-gloss-1

Bounce Balm

Bounce Balm

nourishing lip balm - prick (pink)
£19.00
£19.00
AWARD-WINNING
VIEVE Invisiveil Setting Spray Setting Spray vieve-invisiveil-setting-spray-1

Invisiveil Setting Spray

Invisiveil Setting Spray

long-wear setting spray, 100ml
£29.00
£29.00
1 0

DATE NIGHT LIPS

A lip combo worth falling for. Soft, defined, and dreamy — this look is perfect for whatever you have planned. Shop the products Jamie used to create this look, including our brand new Bounce Balm.

VIEVE Bounce Balm Lip Balm vieve-bounce-balm-lip-treatment-1

Bounce Balm

Bounce Balm

nourishing lip balm - vieve vanilla (clear)
£19.00
£19.00
VIEVE Modern Lip Definer Lip liner vieve-brat-pinky-brown-lip-liner-1_1586a00c-40a0-4376-8290-e20b78fc7781

Modern Lip Definer

Modern Lip Definer

brat
£21.00
£21.00
VIEVE Modern Matte Lipstick Lipstick vieve-pinch-peachy-pink-matte-lipstick-1

Modern Matte Lipstick

Modern Matte Lipstick

pinch
£12.50
£25.00 £12.50
VIEVE Modern Lip Definer Lipstick vieve-tailored-dark-brown-lip-liner-1

Modern Lip Definer

Modern Lip Definer

tailored
£12.60
£21.00 £12.60
1 0

SHOP JAMIE'S LOOK

The ultimate party look — perfect for any occasion where you want to stand out. Discover everything Jamie used to create it.

AWARD-WINNING
VIEVE Modern Radiance Cream Bronzer Bronzer vieve-modern-radiance-cream-bronzer-medium-1

Modern Radiance Cream Bronzer

Modern Radiance Cream Bronzer

lightweight cream bronzer - medium
£35.00
£35.00
VIEVE Modern Radiance Concealer Concealer vieve-modern-radiance-concealer-medium1-1

Modern Radiance Concealer

Modern Radiance Concealer

medium-full coverage concealer - medium 1, neutral
£28.00
£28.00
AWARD-WINNING
VIEVE Eye Wand Eyeshadow vieve-raven-black-eyeshadow-stick-1

Eye Wand

Eye Wand

creamy eyeshadow stick - raven
£26.00
£26.00
AWARD-WINNING
VIEVE Skin Nova Complexion Balm Foundation vieve-skin-nova-complexion-balm-230-medium-neutral-1

Skin Nova Complexion Balm

Skin Nova Complexion Balm

foundation - 230, medium neutral
£36.00
£36.00
VIEVE Sunset Blush Balm Blush vieve-piazza-red-liquid-blush-balm-1

Sunset Blush Balm

Sunset Blush Balm

luminous liquid blush - piazza
£24.00
£24.00
AWARD-WINNING
VIEVE Eye Wand Eyeshadow vieve-coffee-brown-eyeshadow-stick-1

Eye Wand

Eye Wand

creamy eyeshadow stick - coffee
£26.00
£26.00
VIEVE Modern Powder Perfector Powder vieve-setting-powder-medium-1

Modern Powder Perfector

Modern Powder Perfector

natural finishing powder - medium
£33.00
£33.00
VIEVE Modern Matte Lipstick Lipstick vieve-pinch-peachy-pink-matte-lipstick-1

Modern Matte Lipstick

Modern Matte Lipstick

pinch
£12.50
£25.00 £12.50
VIEVE Nova Glow Liquid Light Highlighter vieve-nova-glow-holychic-peach-liquid-highlighter-1

Nova Glow Liquid Light

Nova Glow Liquid Light

illuminating liquid highlighter - holy chic
£28.00
£28.00
VIEVE Soul Shadows Eyeshadow vieve-soul-shadows-gilt-gold-brown-eyeshadow-quad-1

Soul Shadows

Soul Shadows

gilt
£20.30
£29.00 £20.30
VIEVE Modern Lip Definer Lipstick vieve-bark-90s-lip-liner-1

Modern Lip Definer

Modern Lip Definer

bark
£21.00
£21.00
VIEVE Modern Mascara Mascara vieve-modern-mascara-1

Modern Mascara

Modern Mascara

midnight black
£27.00
£27.00
1 0

READY TO PARTY GLAM

Need some party season makeup inspo? Stop scrolling and look no further than this look by Jamie. Shop the glowy, long-wearing essentials behind it right here.

VIEVE Nova Glow Liquid Light Highlighter vieve-nova-glow-bijou-champagne-liquid-highlighter-1

Nova Glow Liquid Light

Nova Glow Liquid Light

illuminating liquid highlighter - bijou
£28.00
£28.00
VIEVE The Ninetease Eyeshadow Palette Eyeshadow vieve-ninetease-90s-eyeshadow-palette-1

The Ninetease Eyeshadow Palette

The Ninetease Eyeshadow Palette

£49.00
£49.00
AWARD-WINNING
VIEVE Super Skin Nova Primer vieve-super-skin-nova-moisturising-primer-1

Super Skin Nova

Super Skin Nova

moisture rich primer, 50ml
£39.00
£39.00
AWARD-WINNING
VIEVE Skin Nova Primer skin-nova-makeup-primer-1_08de8e8f-be9f-4012-a590-9353dd3f13fa

Skin Nova

Skin Nova

instant radiance primer, 30ml
£33.00
£33.00
AWARD-WINNING
VIEVE Power Ink Liner Eyeliner vieve-power-ink-liner-black-eyeliner-1

Power Ink Liner

Power Ink Liner

midnight black
£23.00
£23.00
VIEVE Poutder Lipstick vieve-bellini-peachy-nude-lip-mousse-1

Poutder

Poutder

bellini
£12.00
£24.00 £12.00
VIEVE Modern Bronzer Bronzer vieve-modern-bronzer-palette-medium-1

Modern Bronzer

Modern Bronzer

duo powder bronzer palette - medium
£20.40
£34.00 £20.40
AWARD-WINNING
VIEVE Modern Radiance Cream Bronzer Bronzer vieve-modern-radiance-cream-bronzer-medium-1

Modern Radiance Cream Bronzer

Modern Radiance Cream Bronzer

lightweight cream bronzer - medium
£35.00
£35.00
AWARD-WINNING
VIEVE Skin Nova Complexion Balm Foundation vieve-skin-nova-complexion-balm-230-medium-neutral-1

Skin Nova Complexion Balm

Skin Nova Complexion Balm

foundation - 230, medium neutral
£36.00
£36.00
AWARD-WINNING
VIEVE Eye Wand Eyeshadow vieve-hazelnut-brown-cream-eyeshadow-1

Eye Wand

Eye Wand

creamy eyeshadow stick - hazelnut
£26.00
£26.00
VIEVE Modern Lip Definer Lip liner vieve-brat-pinky-brown-lip-liner-1_1586a00c-40a0-4376-8290-e20b78fc7781

Modern Lip Definer

Modern Lip Definer

brat
£21.00
£21.00
1 0

A TRUE 90s GLAM REVIVAL

Pair a frosted smoky eye with a high-shine nude lip with that iconic overlined finish, creating the ultimate throwback to supermodel cool.

AWARD-WINNING
VIEVE Eye Wand Eyeshadow vieve-concrete-charcoal-grey-eyeshowdow-stick-1

Eye Wand

Eye Wand

creamy eyeshadow stick - concrete
£26.00
£26.00
VIEVE The Ninetease Eyeshadow Palette Eyeshadow vieve-ninetease-90s-eyeshadow-palette-1

The Ninetease Eyeshadow Palette

The Ninetease Eyeshadow Palette

£49.00
£49.00
AWARD-WINNING
VIEVE Icon Mascara Mascara vieve-icon-volumising-mascara-1

Icon Mascara

Icon Mascara

midnight black
£27.00
£27.00
VIEVE Lip Dew Lip gloss socialite-1

Lip Dew

Lip Dew

high shine lip gloss - socialite
£22.00
£22.00
VIEVE Lip Dew Lip gloss vieve-supermodel-neutral-brown-shimmer-lip-gloss-1

Lip Dew

Lip Dew

high shine lip gloss - supermodel
£22.00
£22.00
VIEVE Modern Bronzer Bronzer vieve-modern-bronzer-palette-medium-1

Modern Bronzer

Modern Bronzer

duo powder bronzer palette - medium
£20.40
£34.00 £20.40
AWARD-WINNING
VIEVE Eye Wand Eyeshadow vieve-raven-black-eyeshadow-stick-1

Eye Wand

Eye Wand

creamy eyeshadow stick - raven
£26.00
£26.00
VIEVE Modern Lip Definer Lipstick vieve-bark-90s-lip-liner-1

Modern Lip Definer

Modern Lip Definer

bark
£21.00
£21.00
AWARD-WINNING
VIEVE Invisiveil Setting Spray Setting Spray vieve-invisiveil-setting-spray-1

Invisiveil Setting Spray

Invisiveil Setting Spray

long-wear setting spray, 100ml
£29.00
£29.00
1 0

BRONZED SUMMER GLOW

Wanna look this bronzed and glowy all summer? Yeah, we thought so. Here’s how to get Jamie Genevieve’s go-to summer glam — it’s glowy, sculpted, skin-loving, and so easy to recreate.

AWARD-WINNING
VIEVE Skin Nova Primer skin-nova-makeup-primer-1_08de8e8f-be9f-4012-a590-9353dd3f13fa

Skin Nova

Skin Nova

instant radiance primer, 30ml
£33.00
£33.00
AWARD-WINNING
VIEVE Skin Nova Complexion Balm Foundation vieve-skin-nova-complexion-balm-230-medium-neutral-1

Skin Nova Complexion Balm

Skin Nova Complexion Balm

foundation - 230, medium neutral
£36.00
£36.00
AWARD-WINNING
VIEVE Modern Radiance Cream Bronzer Bronzer vieve-modern-radiance-cream-bronzer-medium-1

Modern Radiance Cream Bronzer

Modern Radiance Cream Bronzer

lightweight cream bronzer - medium
£35.00
£35.00
VIEVE Modern Mascara Mascara vieve-modern-mascara-1

Modern Mascara

Modern Mascara

midnight black
£27.00
£27.00
VIEVE Modern Powder Perfector Powder vieve-setting-powder-medium-1

Modern Powder Perfector

Modern Powder Perfector

natural finishing powder - medium
£33.00
£33.00
VIEVE Modern Lip Definer Lipstick vieve-bark-90s-lip-liner-1

Modern Lip Definer

Modern Lip Definer

bark
£21.00
£21.00
VIEVE Poutder Lipstick vieve-miss-figgy-soft-brown-lip-mousse-1

Poutder

Poutder

miss figgy
£14.40
£24.00 £14.40
AWARD-WINNING
VIEVE Invisiveil Setting Spray Travel Size Setting Spray vieve-Invisiveil-Setting-Spray-Travel-1

Invisiveil Setting Spray Travel Size

Invisiveil Setting Spray Travel Size

long-wear setting spray, 35ml
£17.00
£17.00
1 0