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The '90s called, we answered. Shop our range of nostalgic makeup that feels fresh out of the decade — including NEW Eye Wand & Lip Dew shades.
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NEW IN: SMOKE + CONCRETE

Meet our NEW cool-toned, ‘90s-inspired Eye Wand shades. Just like back then, only creamier, softer, and built to stay put ‘til sunrise.
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NEW IN: SUPERMODEL + SOCIALITE

Meet our NEW 90s-inspired Lip Dew shades. Just how they did it in the ‘90s, except… more hydrating and waaaay less sticky.
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Shop All Best Sellers New In Trending Now Exclusives VIEVE Travel Shop Sets Gift Card Brushes Jamie's Top Picks

SMELLS LIKE VIEVE SPIRIT

The '90s called, we answered. Shop our range of nostalgic makeup that feels fresh out of the decade — including NEW Eye Wand & Lip Dew shades.

SHOP NOW

Shop All Face Primer Foundation Concealer Powder Bronzer Blush Highlighter Setting Spray Face Brushes & Tools Face Sets Refills

THE SET LIST

Save up to 25% (yep, seriously) on our bestsellers when you shop ‘em in our three new gift sets.

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Shop All Eyes Mascara Eyeshadow Stick Eyeshadow Palette Eyeliner Lashes Eye Brushes & Tools

NEW IN: SMOKE + CONCRETE

Meet our NEW cool-toned, ‘90s-inspired Eye Wand shades. Just like back then, only creamier, softer, and built to stay put ‘til sunrise.

Shop Eye Wand

Shop All Lips Lip Balm Lip Liner Lipstick Lip Gloss Lip Brush Lip Sets

NEW IN: SUPERMODEL + SOCIALITE

Meet our NEW 90s-inspired Lip Dew shades. Just how they did it in the ‘90s, except… more hydrating and waaaay less sticky.

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Shop All Bathleisure™ Bathleisure™ Set Bath & Shower Gel Bath & Body Oil Bath salts Candle

EXCLUSIVE: NOVA CANDLE

Bring the essence of Skin Nova into your home. Uplift your space with the luxurious blend of neroli, vanilla, and bergamot in this new limited-edition, reusable candle.

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Shop All VIEVE The Label Hoodie Cap Makeup Bags Accessories

The Gratitude Attitude hoodie

The Gratitude Attitude hoodie is here and ready for you to style literally however you want

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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out.

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VIEVE Best Sellers

Shop our VIEVE best sellers now and your makeup bag will thank you later.

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SMELLS LIKE VIEVE SPIRIT

Smokey lids, glossy lips, and cool tones — ‘90s makeup never left. Explore our NEW drops that feel fresh out of the era.

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Nova Glow Liquid Light

Nova Glow Liquid Light
ballerina

Regular price £27.00

Regular price ~~£0.00~~ Sale price £27.00
Unit price per

Ballerina Bijou Holy chic Riches +
Colour Ballerina
Dimension Face Palette

Dimension Face Palette
solis

Regular price £39.00

Regular price ~~£0.00~~ Sale price £39.00
Unit price per
Sunset Blush

Sunset Blush
rosa

Regular price £27.00

Regular price ~~£0.00~~ Sale price £27.00
Unit price per

Pesca / sunsetblush Cherub / sunsetblush Rosa / sunsetblush Piazza Malbec +
Colour Rosa
The Ninetease Eyeshadow Palette

The Ninetease Eyeshadow Palette

Regular price £49.00

Regular price ~~£0.00~~ Sale price £49.00
Unit price per
Skin Dew

Skin Dew
liquid highlighter

Regular price £24.00

Regular price ~~£0.00~~ Sale price £24.00
Unit price per

20ml 7ml 60ml
Volume 20ml
EXCLUSIVE

The VIEVE Society Cap

The VIEVE Society Cap

Regular price £18.00

Regular price ~~£0.00~~ Sale price £18.00
Unit price per
TRAVEL SIZE

Glowbe Trotter

Glowbe Trotter
travel size discovery set

Regular price £29.00

Regular price ~~£0.00~~ Sale price £29.00
Unit price per
SAVE 10%

OG Glow Kit

OG Glow Kit

Regular price £50.00

Regular price ~~£55.00~~ Sale price £50.00
Unit price per
NEW IN

Invisiveil Setting Spray Travel Size

Invisiveil Setting Spray Travel Size
35ml

Regular price £16.00

Regular price ~~£0.00~~ Sale price £16.00
Unit price per

100ml 35ml
Volume 35ml
SAVE 15%

The Complete Complexion Set + 117

The Complete Complexion Set + 117

Regular price £150.00

Regular price ~~£179.00~~ Sale price £150.00
Unit price per
SAVE 16%

The Golden Hour Complexion Kit

The Golden Hour Complexion Kit

Regular price £154.00

Regular price ~~£184.00~~ Sale price £154.00
Unit price per
EXCLUSIVE

VIEVE Gratitude Attitude Hoodie

VIEVE Gratitude Attitude Hoodie
light grey marl

Regular price £49.00

Regular price ~~£0.00~~ Sale price £49.00
Unit price per

Dark grey Light grey marl
Colour Light grey marl
Skin Nova XL

Skin Nova XL
radiant makeup primer

Regular price £65.00

Regular price ~~£0.00~~ Sale price £65.00
Unit price per

30ml 10ml 100ml
Volume 100ml
Coming Soon

TRAVEL SIZE

Super Skin Nova Travel Size

Super Skin Nova Travel Size
moisture rich primer

Regular price £17.00

Regular price ~~£0.00~~ Sale price £17.00
Unit price per

50ml 12ml
Volume 12ml
NEW IN

Poutder

Poutder
bellini

Regular price £23.00

Regular price Sale price £23.00
Unit price per

Ripple Pinkie Miss figgy Bellini +
Colour Bellini
EXCLUSIVE

Luxe Makeup Bag Mini

Luxe Makeup Bag Mini
ribbed black

Regular price £21.00

Regular price ~~£0.00~~ Sale price £21.00
Unit price per
SAVE 15%

PERFECT PAIRINGS

PERFECT PAIRINGS
customisable lip set

Regular price £34.00

Regular price ~~£40.00~~ Sale price £34.00
Unit price per
NEW IN

Poutder

Poutder
ripple

Regular price £23.00

Regular price ~~£0.00~~ Sale price £23.00
Unit price per

Ripple Pinkie Miss figgy Bellini +
Colour Ripple
NEW IN

Poutder

Poutder
miss figgy

Regular price £23.00

Regular price ~~£0.00~~ Sale price £23.00
Unit price per

Ripple Pinkie Miss figgy Bellini +
Colour Miss figgy
EXCLUSIVE

The Nova Candle

The Nova Candle

Regular price £45.00

Regular price ~~£0.00~~ Sale price £45.00
Unit price per
NEW IN

Poutder

Poutder
pinkie

Regular price £23.00

Regular price ~~£0.00~~ Sale price £23.00
Unit price per

Ripple Pinkie Miss figgy Bellini +
Colour Pinkie
BACK IN STOCK

Modern Lip Definer

Modern Lip Definer
brat

Regular price £19.00

Regular price ~~£0.00~~ Sale price £19.00
Unit price per

Velvet sands Stupid cupid Aphrodyte Tailored Rogue rouge Rumour Muse Peach'd Bewitched Bark Brat / modernlipdefiner +
Colour Brat

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