Poutder

Meet Poutder, a next-generation soft-matte lip mousse designed for that just-been-snogged, blurred, and pillowy effect inspired by the innovative lip formulas seen in K Beauty. Poutder combines a soft matte pigment with an airy, flexible formula that glides on seamlessly to deliver a velvety finish.  

With Vitamin E, Hyaluronic Filling Spheres, and Castor Seed Oil, Poutder help keeps lips soft and smooth. Its plush, cloud-like and customisable colour feels as light as air — even when layered up for extra intensity. Infused with fine powder particles and non-drying ingredients, this mousse is comfortable to wear and stays put. 

Shades: 

• Bellini – A peachy-toned nude
• Miss Figgy – A soft brown with a slight brick undertone
• Pinkie – A light cool pink 
• Ripple – A deep-toned rose pink 

After prepping your lips with a balm, swipe Poutder directly onto lips using the doe foot applicator — starting from the outer corners and working inward to softly define your lip shape as you go. Think of it like lining and filling in your lips in one effortless motion. One dip gives a sheer wash of colour, or layer it up for a bolder, more opaque finish.

• Vitamin E: Known to guard skin from damage due to its antioxidant properties and provide moisturising and conditioning properties.
• Hyaluronic Filling Spheres: Known to help smooth the appearance of fine lines and provide moisturising properties.
• Castor Seed Oil: Rich in Oleic Acid and Omega-9, known to provide comfort to the lips, helping to nourish for a soft, smooth feel. 

• For best results, prime your lips with balm and blot off before applying Poutder.
• Want a glossier finish? Skip the blotting and apply Poutder directly.
• Bonus tip: Poutder isn't just for lips — dab some on your cheeks for a soft, diffused flush.
• For a more defined look or to enhance the shape of your lips further, line your lips with Modern Lip Definer before applying Poutder.