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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out. 

  • VIEVE Best Sellers

    Shop our VIEVE best sellers now and your makeup bag will thank you later.

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  • NEW IN: PRICK AND GRIND

    Two new shades. Same everyday favourite lip balm. Say hello to Prick & Grind.

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  • SAVE 16%
    VIEVE The Juicy Complexion Kit bundle vieve-full-face-complexion-liquid-blush-bundle-1 files/vieve-full-face-complexion-liquid-blush-bundle-2.jpg

    The Juicy Complexion Kit

    The Juicy Complexion Kit

    £153.00
    £183.00 £153.00
  • NEW & LIMITED EDITION
    VIEVE The Varsity Tote 2.0 Accessories vieve-the-varisty-tote-bag-black-1 files/vieve-the-varisty-tote-bag-black-2_29814c8e-3a19-4d56-a620-ffcc2c5100f6.jpg

    The Varsity Tote 2.0

    The Varsity Tote 2.0

    £35.00
    £35.00
  • SAVE OVER 20%
    VIEVE The Prep & Set Pair Sets vieve-pret-set-primer-setting-spray-gift-set-1 files/vieve-pret-set-primer-setting-spray-gift-set-2.jpg

    The Prep & Set Pair

    The Prep & Set Pair

    £26.00
    £34.00 £26.00
  • VIEVE Modern Bronzer Bronzer vieve-modern-bronzer-palette-light-1 VideoDrop

    Modern Bronzer

    Modern Bronzer

    light
    £34.00
    £34.00
  • VIEVE Power Ink Liner Eyeliner vieve-power-ink-liner-black-eyeliner-1 VideoDrop

    Power Ink Liner

    Power Ink Liner

    midnight black
    £23.00
    £23.00
  • VIEVE Skin Dew Highlighter vieve-skin-dew-liquid-highlighter-1 VideoDrop

    Skin Dew

    Skin Dew

    liquid highlighter
    £25.00
    £25.00
  • VIEVE Sunset Blush Balm Blush vieve-rosa-pink-liquid-blush-balm-1 VideoDrop

    Sunset Blush Balm

    Sunset Blush Balm

    rosa
    £24.00
    £24.00
  • VIEVE Eye Wand Eyeshadow vieve-camel-beige-eyeshadow-stick-1 VideoDrop

    Eye Wand

    Eye Wand

    camel
    £26.00
    £26.00
  • SAVE OVER 25%
    VIEVE The Rosa Duo Sets vieve-rose-pink-lip-gloss-liquid-blush-gift-set-1 files/vieve-rose-pink-lip-gloss-liquid-blush-gift-set-2.jpg

    The Rosa Duo

    The Rosa Duo

    £34.00
    £46.00 £34.00
  • NEW & LIMITED EDITION
    VIEVE Lip Dew Lip gloss vieve-supermodel-neutral-brown-shimmer-lip-gloss-1 VideoDrop

    Lip Dew

    Lip Dew

    supermodel
    £22.00
    £22.00
  • Coming Soon
    LIMITED-EDITION & EXCLUSIVE
    VIEVE The Signature Diffuser Bathleisure™ vieve-signature-diffuser-1 files/vieve-signature-diffuser-2.jpg

    The Signature Diffuser

    The Signature Diffuser

    £45.00
    £45.00
  • NEW & LIMITED EDITION
    VIEVE Eye Wand Eyeshadow vieve-smoke-taupe-grey-eyeshowdow-stick-1 VideoDrop

    Eye Wand

    Eye Wand

    smoke
    £26.00
    £26.00
  • VIEVE Lip Dew Lip gloss socialite-1 VideoDrop

    Lip Dew

    Lip Dew

    socialite
    £22.00
    £22.00
  • SAVE 16%
    VIEVE The Golden Hour Complexion Kit bundle vieve-full-face-complexion-cream-bronzer-bundle-1 files/vieve-full-face-complexion-cream-bronzer-bundle-2.jpg

    The Golden Hour Complexion Kit

    The Golden Hour Complexion Kit

    £162.00
    £194.00 £162.00
  • VIEVE Skin Nova Complexion Balm Foundation vieve-skin-nova-complexion-balm-230-medium-neutral-1 VideoDrop

    Skin Nova Complexion Balm

    Skin Nova Complexion Balm

    230
    £36.00
    £36.00
  • LIMITED-EDITION & EXCLUSIVE
    VIEVE Hotlips x Supermodel Sets vieve-lip-dew-supermodel-hot-lips-1_2007cf0a-3088-4279-9243-0e553cbd5f0f files/vieve-lip-dew-supermodel-hot-lips-2_a6902c09-f15c-45cb-8cf4-83f8c2f48d85.jpg

    Hotlips x Supermodel

    Hotlips x Supermodel

    supermodel
    £235.00
    £235.00
  • SAVE 15%
    VIEVE THE EYE WAND DUO KIT bundle vieve-eyewand-bundle-1_34b070e2-811a-4853-895c-4ef5a4dafb80 VideoDrop

    THE EYE WAND DUO KIT

    THE EYE WAND DUO KIT

    customisable eye wand duo
    £44.00
    £52.00 £44.00
  • Coming Soon
    SAVE 30%
    VIEVE The Icons Sets vieve-the-icons-mascara-primer-gift-set-1 files/vieve-the-icons-mascara-primer-gift-set-8.jpg

    The Icons

    The Icons

    £42.00
    £60.00 £42.00
  • VIEVE Lip Dew Lip gloss vieve-lip-dew-original-clear-lipgloss-1 VideoDrop

    Lip Dew

    Lip Dew

    original
    £22.00
    £22.00
  • VIEVE The Essential Eyeshadow Palette Eyeshadow vieve-essential-eyeshadow-palette-1 VideoDrop

    The Essential Eyeshadow Palette

    The Essential Eyeshadow Palette

    £49.00
    £49.00
  • TRAVEL SIZE
    VIEVE Skin Nova Travel Size Primer skin-nova-mini-primer-1 VideoDrop

    Skin Nova Travel Size

    Skin Nova Travel Size

    radiant makeup primer
    £15.00
    £15.00
  • NEW & LIMITED EDITION
    VIEVE The Heritage Sock Apparel vieve-heritage-socks-beige-1 files/vieve-heritage-socks-beige-2.jpg

    The Heritage Sock

    The Heritage Sock

    £10.00
    £10.00