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Shop All Best Sellers New In Trending Now Exclusives Sets E-GIFT CARD Minis & Travel-size Brushes Jamie's Top Picks

FINAL SHIPPING DATES

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Shop All Face Primer Foundation Concealer Powder Bronzer Blush Highlighter Setting Spray Face Brushes & Tools Face Sets Refills

THE SET LIST

Save up to 25% (yep, seriously) on our bestsellers when you shop ‘em in our three new gift sets.

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Shop All Eyes Mascara Eyeshadow Stick Eyeshadow Palette Eyeliner Lashes Eye Brushes & Tools Eye Sets

NEW IN: SMOKE + CONCRETE

Meet our NEW cool-toned, ‘90s-inspired Eye Wand shades. Just like back then, only creamier, softer, and built to stay put ‘til sunrise.

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Shop All Lips Lip Balm Lip Liner Lipstick Lip Mousse Lip Gloss Lip Brush Lip Sets

BOUNCE BALM

Bounce Balm cushions lips with high-shine hydration, keeping them plump, smooth and protected — even in the chilliest weather.

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Shop All Bathleisure™ Bath & Shower Gel Bath & Body Oil Bath Salts Candle Diffuser

Burn, Baby, Burn

It’s candle season — take your pick between two iconic scents: The NEW Signature Candle 2.0 or The Nova Candle (or why not grab both)

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Shop All VIEVE The Label Hoodie Tote Cap Socks Makeup Bags Carabiner Accessories

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Meet The Varsity Tote 2.0, The Heritage Socks, The VIEVE Carabiner and The Icon Pouch. Limited-edition. Here for a short time only.

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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out.

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198 products

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NEW IN: LIMITED-EDITION EXCLUSIVES

Discover our exclusive drops — thoughtfully designed to be your new everyday staples and only here for a limited time.

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SMELLS LIKE VIEVE SPIRIT

Smokey lids, glossy lips, and cool tones — ‘90s makeup never left. Explore our NEW drops that feel fresh out of the era.

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NEW & LIMITED EDITION

Lip Dew

Lip Dew
socialite

Regular price £21.00

Regular price Sale price £21.00
Unit price per
Skin Nova XL

Skin Nova XL
radiant makeup primer

Regular price £65.00

Regular price Sale price £65.00
Unit price per
SAVE 15%

THE EYECONIC DUO KIT

THE EYECONIC DUO KIT
customisable eye duo

Regular price £43.00

Regular price ~~£51.00~~ Sale price £43.00
Unit price per
NEW & LIMITED EDITION

The Heritage Sock

The Heritage Sock

Regular price £10.00

Regular price Sale price £10.00
Unit price per
Modern Mascara

Modern Mascara
midnight black

Regular price £26.00

Regular price Sale price £26.00
Unit price per
NEW & LIMITED EDITION

Lip Dew

Lip Dew
supermodel

Regular price £21.00

Regular price Sale price £21.00
Unit price per
NEW & LIMITED EDITION

Eye Wand

Eye Wand
smoke

Regular price £25.00

Regular price Sale price £25.00
Unit price per
Bath & Body Soak

Bath & Body Soak

Regular price £26.00

Regular price Sale price £26.00
Unit price per
SAVE 25%

The Rosa Duo

The Rosa Duo

Regular price £33.00

Regular price ~~£45.00~~ Sale price £33.00
Unit price per
SAVE 16%

The Golden Hour Complexion Kit

The Golden Hour Complexion Kit

Regular price £154.00

Regular price ~~£184.00~~ Sale price £154.00
Unit price per
Skin Nova Complexion Balm

Skin Nova Complexion Balm
230

Regular price £34.00

Regular price Sale price £34.00
Unit price per
SAVE 15%

THE EYE WAND DUO KIT

THE EYE WAND DUO KIT
customisable eye wand duo

Regular price £42.00

Regular price ~~£50.00~~ Sale price £42.00
Unit price per
SAVE 16%

The Juicy Complexion Kit

The Juicy Complexion Kit

Regular price £147.00

Regular price ~~£176.00~~ Sale price £147.00
Unit price per
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NEW IN

The Icon Reusable Eye Patches

The Icon Reusable Eye Patches

Regular price £15.00

Regular price Sale price £15.00
Unit price per
Power Ink Liner

Power Ink Liner
midnight black

Regular price £23.00

Regular price Sale price £23.00
Unit price per
Lip Dew

Lip Dew
original

Regular price £21.00

Regular price Sale price £21.00
Unit price per
The Essential Eyeshadow Palette

The Essential Eyeshadow Palette

Regular price £49.00

Regular price Sale price £49.00
Unit price per
Lip Dew

Lip Dew
rosa

Regular price £21.00

Regular price Sale price £21.00
Unit price per
TRAVEL SIZE

Skin Nova Travel Size

Skin Nova Travel Size
radiant makeup primer

Regular price £14.00

Regular price Sale price £14.00
Unit price per
Eye Wand

Eye Wand
hazelnut

Regular price £25.00

Regular price Sale price £25.00
Unit price per
Modern Radiance Cream Bronzer

Modern Radiance Cream Bronzer
tan

Regular price £32.00

Regular price Sale price £32.00
Unit price per
Modern Lip Definer

Modern Lip Definer
velvet sands

Regular price £19.00

Regular price Sale price £19.00
Unit price per

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