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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out. 

  • FINAL CHANCE FAVOURITES

    Shop icon VIEVE products for up to 60% off in our Archive Sale before they’re gone for good. 

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  • VIEVE Best Sellers

    Shop our VIEVE best sellers now and your makeup bag will thank you later.

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  • SILHOUETTE STICKS

    Proven to increase skin firmness and elasticity in 28 days.*

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  • Sunset Blush Balm

    rosa
    Regular price $29.00
    Regular price Sale price $29.00
  • Eye Wand

    camel
    Regular price $31.00
    Regular price Sale price $31.00
  • SAVE OVER 25%

    The Rosa Duo

    Regular price $39.00
    Regular price $55.00 Sale price $39.00
  • LIMITED-EDITION

    Lip Dew

    supermodel
    Regular price $26.00
    Regular price Sale price $26.00
  • LIMITED-EDITION

    Eye Wand

    smoke
    Regular price $31.00
    Regular price Sale price $31.00
  • Lip Dew

    socialite
    Regular price $26.00
    Regular price Sale price $26.00
  • SAVE 16%

    The Golden Hour Complexion Kit

    Regular price $199.00
    Regular price $237.00 Sale price $199.00
  • Skin Nova Complexion Balm

    230
    Regular price $44.00
    Regular price Sale price $44.00
  • LIMITED-EDITION & EXCLUSIVE

    Hotlips x Supermodel

    supermodel
    Regular price $405.00
    Regular price Sale price $405.00
  • SAVE 15%

    THE EYE WAND DUO KIT

    customisable eye wand duo
    Regular price $52.00
    Regular price $62.00 Sale price $52.00
  • SAVE 30%

    The Icons

    Regular price $51.00
    Regular price $71.00 Sale price $51.00
  • Lip Dew

    original
    Regular price $26.00
    Regular price Sale price $26.00
  • ARCHIVE

    The Essential Eyeshadow Palette

    Regular price $29.50
    Regular price $59.00 Sale price $29.50
  • TRAVEL SIZE

    Skin Nova Travel Size

    radiant makeup primer
    Regular price $19.00
    Regular price Sale price $19.00
  • LIMITED-EDITION & EXCLUSIVE

    The Heritage Sock

    Regular price $14.00
    Regular price Sale price $14.00
  • Eye Wand

    hazelnut
    Regular price $31.00
    Regular price Sale price $31.00
  • Modern Radiance Cream Bronzer

    tan
    Regular price $43.00
    Regular price Sale price $43.00
  • Modern Lip Definer

    velvet sands
    Regular price $25.00
    Regular price Sale price $25.00
  • 117 Foundation Brush

    Regular price $35.00
    Regular price Sale price $35.00
  • LIMITED-EDITION

    The Icon Pouch

    Regular price $22.00
    Regular price Sale price $22.00
  • Sunset Blush Balm

    cherub
    Regular price $29.00
    Regular price Sale price $29.00