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Shop All Best Sellers New In Trending Now Exclusives Sets E-GIFT CARD Minis & Travel-size Brushes Jamie's Top Picks Shop The Look

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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out.

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About VIEVE

Discover the story behind VIEVE, as told by our founder, Jamie Genevieve.

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VIEVE Best Sellers

Shop our VIEVE best sellers now and your makeup bag will thank you later.

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Sunset Blush Balm

Sunset Blush Balm
cherub

Regular price £24.00

Regular price Sale price £24.00
Unit price per
Eye Wand

Eye Wand
sand

Regular price £25.00

Regular price Sale price £25.00
Unit price per
Modern Matte Lipstick

Modern Matte Lipstick
ninetease

Regular price £23.00

Regular price Sale price £23.00
Unit price per
Modern Radiance Cream Bronzer

Modern Radiance Cream Bronzer
medium

Regular price £32.00

Regular price Sale price £32.00
Unit price per
Sunset Blush

Sunset Blush
pesca

Regular price £27.00

Regular price Sale price £27.00
Unit price per
Modern Radiance Concealer

Modern Radiance Concealer
light 1

Regular price £27.00

Regular price Sale price £27.00
Unit price per
Lip Dew

Lip Dew
cherry

Regular price £21.00

Regular price Sale price £21.00
Unit price per
Sharpener

Sharpener

Regular price £7.00

Regular price Sale price £7.00
Unit price per
Joie de VIEVE Sweatshirt

Joie de VIEVE Sweatshirt
grey

Regular price £39.00

Regular price Sale price £39.00
Unit price per
Modern Radiance Concealer

Modern Radiance Concealer
medium 1

Regular price £27.00

Regular price Sale price £27.00
Unit price per
EXCLUSIVE

VIEVE Gratitude Attitude Hoodie

VIEVE Gratitude Attitude Hoodie
dark grey

Regular price £49.00

Regular price Sale price £49.00
Unit price per
The Essential+ Makeup Bag

The Essential+ Makeup Bag

Regular price £25.00

Regular price Sale price £25.00
Unit price per
Power Ink Liner

Power Ink Liner
dark brown

Regular price £23.00

Regular price Sale price £23.00
Unit price per
Eye Wand

Eye Wand
mahogany

Regular price £25.00

Regular price Sale price £25.00
Unit price per
Eye Wand

Eye Wand
vanilla

Regular price £25.00

Regular price Sale price £25.00
Unit price per
Modern Radiance Cream Bronzer

Modern Radiance Cream Bronzer
light

Regular price £32.00

Regular price Sale price £32.00
Unit price per
TRAVEL SIZE

Skin Dew Travel Size

Skin Dew Travel Size
liquid highlighter

Regular price £11.00

Regular price Sale price £11.00
Unit price per
Modern Lip Definer

Modern Lip Definer
rumour

Regular price £19.00

Regular price Sale price £19.00
Unit price per
Modern Bronzer

Modern Bronzer
light

Regular price £33.00

Regular price Sale price £33.00
Unit price per
Skin Nova Complexion Balm

Skin Nova Complexion Balm
210

Regular price £34.00

Regular price Sale price £34.00
Unit price per
Modern Radiance Concealer

Modern Radiance Concealer
light 3

Regular price £27.00

Regular price Sale price £27.00
Unit price per
Skin Nova Complexion Balm

Skin Nova Complexion Balm
120

Regular price £34.00

Regular price Sale price £34.00
Unit price per

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