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ICON MASCARA HAS ARRIVED

Instant, curl and drama in a brushstroke. This is the mascara you’ll start recommending to strangers. Yep, it’s that good.
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On the Go

Your glow-to essential — now mini. Same hydration, same radiance, just travel-sized.
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EYE WAND

A shade for every lid, every mood, every moment. Creamy, blendable, and made to make your eyes pop — quick, easy, and totally foolproof.
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SUMMER LIPS, SORTED

Back on shelves and ready for sunshine — Bounce Balm is your swipe-and-go essential, here to hydrate, plump, and smooth your lips through all your summer plans.
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ICON MASCARA HAS ARRIVED. SHOP NOW

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Shop All Best Sellers New In Trending Now Exclusives VIEVE Travel Shop Sets Gift Card Brushes Jamie's Top Picks

ICON MASCARA HAS ARRIVED

Instant, curl and drama in a brushstroke. This is the mascara you’ll start recommending to strangers. Yep, it’s that good.

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Glow On the Go

Your glow-to essential — now mini. Same hydration, same radiance, just travel-sized.

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EYE WANDS

A shade for every lid, every mood, every moment. Creamy, blendable, and made to make your eyes pop — quick, easy, and totally foolproof.

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SUMMER LIPS, SORTED

Back on shelves and ready for sunshine — Bounce Balm is your swipe-and-go essential, here to hydrate, plump, and smooth your lips through all your summer plans.

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Shop All Bathleisure™ Bathleisure™ Set Bath & Shower Gel Bath & Body Oil Bath salts Candle

EXCLUSIVE: NOVA CANDLE

Bring the essence of Skin Nova into your home. Uplift your space with the luxurious blend of neroli, vanilla, and bergamot in this new limited-edition, reusable candle.

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The Gratitude Attitude hoodie

The Gratitude Attitude hoodie is here and ready for you to style literally however you want

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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out.

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VIEVE Best Sellers

Shop our VIEVE best sellers now and your makeup bag will thank you later.

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THE ICON EFFECT

Volume, curl, drama — all from one brush. Lashes so bold, people will ask what you’re wearing.

SHOP ICON
Power Ink Liner

Power Ink Liner
dark brown

Regular price £23.00

Regular price ~~£0.00~~ Sale price £23.00
Unit price per

Midnight black Dark brown
Colour Dark brown
Modern Radiance Cream Bronzer

Modern Radiance Cream Bronzer
medium

Regular price £32.00

Regular price ~~£0.00~~ Sale price £32.00
Unit price per

Light / modernradiancecreambronzer Light-medium Medium / modernradiancecreambronzer Tan / modernradiancecreambronzer Deep / modernradiancecreambronzer +
Colour Medium
Bath, Body & Massage Oil

Bath, Body & Massage Oil

Regular price £29.00

Regular price ~~£0.00~~ Sale price £29.00
Unit price per
Lip Dew

Lip Dew
original

Regular price £21.00

Regular price ~~£0.00~~ Sale price £21.00
Unit price per

Mirror Original Pesca Cherub Rosa Cherry Strawb +
Colour Original
Bath Salts

Bath Salts

Regular price £29.00

Regular price ~~£0.00~~ Sale price £29.00
Unit price per
Modern Radiance Concealer

Modern Radiance Concealer
light 2

Regular price £27.00

Regular price ~~£0.00~~ Sale price £27.00
Unit price per

Light 1 - neutral Light 2 - cool pink Light 3 - warm beige Light 4 - peach Light 5 - cool pink Medium 1 - neutral Medium 2 - cool pink Medium 3 - warm beige Medium 4 - golden Medium 5 - peach Tan 1 - golden Tan 2 - peach Tan 3 - golden Tan 4 - neutral Tan 5 - peach Deep 1 - golden Deep 2 - red Deep 3 - neutral Deep 4 - red Deep 5 - neutral +
Colour Light 2 - cool pink
Nova Glow Liquid Light

Nova Glow Liquid Light
bijou

Regular price £27.00

Regular price ~~£0.00~~ Sale price £27.00
Unit price per

Ballerina Bijou Holy chic Riches +
Colour Bijou
SAVE 5%

The Bathleisure™ Edit

The Bathleisure™ Edit

Regular price £79.00

Regular price ~~£84.00~~ Sale price £79.00
Unit price per
Power Ink Liner

Power Ink Liner
midnight black

Regular price £23.00

Regular price ~~£0.00~~ Sale price £23.00
Unit price per

Midnight black Dark brown
Colour Midnight black
Soul Shadows

Soul Shadows
terra

Regular price £29.00

Regular price ~~£0.00~~ Sale price £29.00
Unit price per

Terra Lure Gilt Burn Noir +
Colour Terra
Modern Radiance Concealer

Modern Radiance Concealer
tan 1

Regular price £27.00

Regular price ~~£0.00~~ Sale price £27.00
Unit price per

Light 1 - neutral Light 2 - cool pink Light 3 - warm beige Light 4 - peach Light 5 - cool pink Medium 1 - neutral Medium 2 - cool pink Medium 3 - warm beige Medium 4 - golden Medium 5 - peach Tan 1 - golden Tan 2 - peach Tan 3 - golden Tan 4 - neutral Tan 5 - peach Deep 1 - golden Deep 2 - red Deep 3 - neutral Deep 4 - red Deep 5 - neutral +
Colour Tan 1 - golden
Satin Slip Lipstick

Satin Slip Lipstick
hickie

Regular price £23.00

Regular price ~~£0.00~~ Sale price £23.00
Unit price per

Nightie Silk sheets Kink Hickie Deep love +
Colour Hickie
Lip Dew

Lip Dew
pesca

Regular price £21.00

Regular price ~~£0.00~~ Sale price £21.00
Unit price per

Mirror Original Pesca Cherub Rosa Cherry Strawb +
Colour Pesca
Satin Slip Lipstick

Satin Slip Lipstick
nightie

Regular price £23.00

Regular price ~~£0.00~~ Sale price £23.00
Unit price per

Nightie Silk sheets Kink Hickie Deep love +
Colour Nightie
The Muse Eyeshadow Palette

The Muse Eyeshadow Palette

Regular price £49.00

Regular price ~~£0.00~~ Sale price £49.00
Unit price per
The Essential Eyeshadow Palette

The Essential Eyeshadow Palette

Regular price £49.00

Regular price ~~£0.00~~ Sale price £49.00
Unit price per
The Edit

The Edit
5 essential brush set

Regular price £100.00

Regular price ~~£123.00~~ Sale price £100.00
Unit price per
TRAVEL SIZE

Skin Nova Travel Size

Skin Nova Travel Size
radiant makeup primer

Regular price £14.00

Regular price ~~£0.00~~ Sale price £14.00
Unit price per

30ml 10ml 100ml +
Volume 10ml
Skin Dew XL

Skin Dew XL
liquid highlighter

Regular price £42.00

Regular price ~~£0.00~~ Sale price £42.00
Unit price per

20ml 7ml 60ml +
Volume 60ml
Nova Glow Liquid Light

Nova Glow Liquid Light
holy chic

Regular price £27.00

Regular price ~~£0.00~~ Sale price £27.00
Unit price per

Ballerina Bijou Holy chic Riches +
Colour Holy chic
Nova Glow Liquid Light

Nova Glow Liquid Light
riches

Regular price £27.00

Regular price ~~£0.00~~ Sale price £27.00
Unit price per

Ballerina Bijou Holy chic Riches +
Colour Riches
TRAVEL SIZE

Skin Dew Travel Size

Skin Dew Travel Size
liquid highlighter

Regular price £11.00

Regular price ~~£0.00~~ Sale price £11.00
Unit price per

20ml 7ml 60ml +
Volume 7ml

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