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Shop All Best Sellers New In Trending Now Exclusives Sets Minis & Travel-size Gift of VIEVE Brushes Jamie's Top Picks

VIEVE BLACK FRIDAY

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Shop All Face Primer Foundation Concealer Powder Bronzer Blush Highlighter Setting Spray Face Brushes & Tools Face Sets Refills

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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out.

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FREE MAKEUP

Spend £50, £100 or £150 to unlock a free full-size treat. One gift per order. T&Cs apply
NEW IN: LIMITED-EDITION EXCLUSIVES

Discover our exclusive drops — thoughtfully designed to be your new everyday staples and only here for a limited time.
22% OFF (ALMOST) EVERYTHING

Our biggest event of the year is here — stock up or try those new products you've had your eye on. T&Cs apply.
SAVE 25%

Trinket Tin

Trinket Tin

Regular price £31.00

Regular price ~~£42.00~~ Sale price £31.00
Unit price per
SAVE 22%

Invisiveil Setting Spray Travel Size

Invisiveil Setting Spray Travel Size
35ml

Regular price £12.48

Regular price ~~£16.00~~ Sale price £12.48
Unit price per
SAVE 22%

Skin Nova Complexion Balm

Skin Nova Complexion Balm
130

Regular price £26.52

Regular price ~~£34.00~~ Sale price £26.52
Unit price per
SAVE 22%

Satin Slip Lipstick

Satin Slip Lipstick
nightie

Regular price £17.94

Regular price ~~£23.00~~ Sale price £17.94
Unit price per
SAVE 22%

The Modern Makeup Sponge

The Modern Makeup Sponge

Regular price £10.92

Regular price ~~£14.00~~ Sale price £10.92
Unit price per
SAVE 22%

Eye Wand

Eye Wand
raven

Regular price £19.50

Regular price ~~£25.00~~ Sale price £19.50
Unit price per
SAVE 22%

Nova Glow Liquid Light

Nova Glow Liquid Light
ballerina

Regular price £21.06

Regular price ~~£27.00~~ Sale price £21.06
Unit price per
SAVE 22%

Sunset Blush

Sunset Blush
piazza

Regular price £21.06

Regular price ~~£27.00~~ Sale price £21.06
Unit price per
SAVE 22%

Eye Wand

Eye Wand
espresso

Regular price £19.50

Regular price ~~£25.00~~ Sale price £19.50
Unit price per
SAVE 22%

Poutder

Poutder
ripple

Regular price £17.94

Regular price ~~£23.00~~ Sale price £17.94
Unit price per
SAVE 22%

Modern Lip Definer

Modern Lip Definer
stupid cupid

Regular price £14.82

Regular price ~~£19.00~~ Sale price £14.82
Unit price per
SAVE 22%

Modern Matte Lipstick

Modern Matte Lipstick
muse

Regular price £17.94

Regular price ~~£23.00~~ Sale price £17.94
Unit price per
SAVE 22%

Sunset Blush Balm

Sunset Blush Balm
pesca

Regular price £18.72

Regular price ~~£24.00~~ Sale price £18.72
Unit price per
SAVE 22%

Modern Matte Lipstick

Modern Matte Lipstick
cherub's kiss

Regular price £17.94

Regular price ~~£23.00~~ Sale price £17.94
Unit price per
SAVE 22%

Soul Shadows

Soul Shadows
gilt

Regular price £22.62

Regular price ~~£29.00~~ Sale price £22.62
Unit price per
SAVE 22%

Modern Matte Lipstick

Modern Matte Lipstick
pinch

Regular price £17.94

Regular price ~~£23.00~~ Sale price £17.94
Unit price per
SAVE 22%

Nova Glow Liquid Light

Nova Glow Liquid Light
holy chic

Regular price £21.06

Regular price ~~£27.00~~ Sale price £21.06
Unit price per
SAVE 22%

Nova Glow Liquid Light

Nova Glow Liquid Light
bijou

Regular price £21.06

Regular price ~~£27.00~~ Sale price £21.06
Unit price per
SAVE 22%

Half Lash

Half Lash
hl5 | smoky

Regular price £8.58

Regular price ~~£11.00~~ Sale price £8.58
Unit price per
SAVE 22%

119 Conceal & Prime Brush

119 Conceal & Prime Brush

Regular price £19.50

Regular price ~~£25.00~~ Sale price £19.50
Unit price per
SAVE 22%

Modern Lip Definer

Modern Lip Definer
peach'd

Regular price £14.82

Regular price ~~£19.00~~ Sale price £14.82
Unit price per

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