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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out. 

  • FINAL CHANCE FAVOURITES

    Shop icon VIEVE products for up to 60% off in our Archive Sale before they’re gone for good. 

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  • VIEVE Best Sellers

    Shop our VIEVE best sellers now and your makeup bag will thank you later.

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  • SILHOUETTE STICKS

    Proven to increase skin firmness and elasticity in 28 days.*

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  • VIEVE Lip Dew Lip gloss vieve-lip-dew-cherub-pink-lipgloss-1 VideoDrop

    Lip Dew

    Lip Dew

    cherub
    £22.00
    £22.00
  • VIEVE Sunset Blush Balm Blush vieve-piazza-red-liquid-blush-balm-1 VideoDrop

    Sunset Blush Balm

    Sunset Blush Balm

    piazza
    £24.00
    £24.00
  • VIEVE Bath, Body & Massage Oil Bathleisure™ vieve-bath-body-massage-oil-1 files/vieve-bath-body-massage-oil-3.jpg

    Bath, Body & Massage Oil

    Bath, Body & Massage Oil

    £31.00
    £31.00
  • VIEVE Modern Powder Perfector Powder vieve-setting-powder-medium-1 VideoDrop

    Modern Powder Perfector

    Modern Powder Perfector

    medium
    £33.00
    £33.00
  • VIEVE Skin Nova Complexion Balm Foundation vieve-skin-nova-complexion-balm-140-light-warm-1 VideoDrop

    Skin Nova Complexion Balm

    Skin Nova Complexion Balm

    140
    £36.00
    £36.00
  • ARCHIVE
    VIEVE Modern Matte Lipstick Lipstick vieve-powersuit-orange-matte-lipstick-1 VideoDrop

    Modern Matte Lipstick

    Modern Matte Lipstick

    power suit
    £12.50
    £25.00 £12.50
  • EXCLUSIVE
    VIEVE VIEVE Gratitude Attitude Hoodie Apparel vieve-light-grey-marl-gratitude-hoodie-1 VideoDrop

    VIEVE Gratitude Attitude Hoodie

    VIEVE Gratitude Attitude Hoodie

    light grey marl
    £49.00
    £49.00
  • VIEVE Eye Wand Eyeshadow vieve-coffee-brown-eyeshadow-stick-1 VideoDrop

    Eye Wand

    Eye Wand

    coffee
    £26.00
    £26.00
  • VIEVE Satin Slip Lipstick Lipstick vieve-silk-sheets-pink-satin-lipstick-1 VideoDrop

    Satin Slip Lipstick

    Satin Slip Lipstick

    silk sheets
    £25.00
    £25.00
  • VIEVE E-GIFT CARD Gift Card beige-vieve-gift-card files/black-vieve-gift-card.jpg

    E-GIFT CARD

    E-GIFT CARD

    From £10.00
    From £10.00
  • VIEVE Lip Dew Lip gloss vieve-lip-dew-pesca-peach-lipgloss-1_48b75a38-2ac9-4649-b177-499f9f4e8238 VideoDrop

    Lip Dew

    Lip Dew

    pesca
    £22.00
    £22.00
  • VIEVE 121 Blush & Bronze Brush Brushes vieve-121-bronzer-blush-brush-1 VideoDrop

    121 Blush & Bronze Brush

    121 Blush & Bronze Brush

    £29.00
    £29.00
  • NEW IN
    VIEVE Invisiveil Setting Spray Travel Size Setting Spray vieve-Invisiveil-Setting-Spray-Travel-1 files/vieve-Invisiveil-Setting-Spray-Travel-4.jpg

    Invisiveil Setting Spray Travel Size

    Invisiveil Setting Spray Travel Size

    35ml
    £17.00
    £17.00
  • VIEVE Skin Nova Complexion Balm Foundation vieve-skin-nova-complexion-balm-130-light-peach-1_6f5d3bbd-0532-4315-8c0b-5c98f34a0d85 VideoDrop

    Skin Nova Complexion Balm

    Skin Nova Complexion Balm

    130
    £36.00
    £36.00
  • VIEVE Satin Slip Lipstick Lipstick vieve-nightie-peach-nude-satin-lipstick-1 VideoDrop

    Satin Slip Lipstick

    Satin Slip Lipstick

    nightie
    £25.00
    £25.00
  • VIEVE The Modern Makeup Sponge Makeup Sponge vieve-modern-makeup-sponge-1 VideoDrop

    The Modern Makeup Sponge

    The Modern Makeup Sponge

    £14.00
    £14.00
  • ARCHIVE
    VIEVE C'est La Vieve T-Shirt Apparel cest-la-vieve-black-tshirt-1 files/cest-la-vieve-black-tshirt-2.jpg

    C'est La Vieve T-Shirt

    C'est La Vieve T-Shirt

    black
    £14.50
    £29.00 £14.50
  • VIEVE Eye Wand Eyeshadow vieve-raven-black-eyeshadow-stick-1 VideoDrop

    Eye Wand

    Eye Wand

    raven
    £26.00
    £26.00
  • VIEVE Nova Glow Liquid Light Highlighter vieve-nova-glow-ballerina-pink-liquid-highlighter-1 VideoDrop

    Nova Glow Liquid Light

    Nova Glow Liquid Light

    ballerina
    £28.00
    £28.00
  • ARCHIVE
    VIEVE Sunset Blush Blush vieve-piazza-sunset-sunkissed-red-blush-1 VideoDrop

    Sunset Blush

    Sunset Blush

    piazza
    £13.50
    £27.00 £13.50
  • VIEVE Eye Wand Eyeshadow vieve-espresso-cream-shadow-stick-1_3a325156-597e-4ef1-a5e5-492d5ee14f78 VideoDrop

    Eye Wand

    Eye Wand

    espresso
    £26.00
    £26.00