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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out. 

Free Icon Pouch, Luxe Makeup Bag Mini or Varsity Tote, when you spend £65+. Limited time only. T&Cs apply

  • FINAL CHANCE FAVOURITES

    Shop icon VIEVE products for up to 60% off in our Archive Sale before they’re gone for good. 

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  • VIEVE Best Sellers

    Shop our VIEVE best sellers now and your makeup bag will thank you later.

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  • SILHOUETTE STICKS

    Proven to increase skin firmness and elasticity in 28 days.*

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  • VIEVE Satin Slip Lipstick Lipstick vieve-deeplove-berry-satin-lipstick-1 VideoDrop

    Satin Slip Lipstick

    Satin Slip Lipstick

    deep love
    £25.00
    £25.00
  • VIEVE Modern Lip Definer Lipstick vieve-bark-90s-lip-liner-1 VideoDrop

    Modern Lip Definer

    Modern Lip Definer

    bark
    £21.00
    £21.00
  • VIEVE Satin Slip Lipstick Lipstick vieve-kink-nude-satin-lipstick-1 VideoDrop

    Satin Slip Lipstick

    Satin Slip Lipstick

    kink
    £25.00
    £25.00
  • VIEVE Modern Lip Definer Lip liner vieve-muse-red-lip-liner-1 VideoDrop

    Modern Lip Definer

    Modern Lip Definer

    muse
    £21.00
    £21.00
  • ARCHIVE
    VIEVE Soul Shadows Eyeshadow vieve-soulshadows-lure-pink-eyeshadow-palette-1 VideoDrop

    Soul Shadows

    Soul Shadows

    lure
    £20.30
    £29.00 £20.30
  • ARCHIVE
    VIEVE Poutder Lipstick vieve-pinkie-light-cool-pink-lip-mousse-1 VideoDrop

    Poutder

    Poutder

    pinkie
    £14.40
    £24.00 £14.40
  • VIEVE Skin Nova Complexion Balm Foundation vieve-skin-nova-complexion-balm-110-light-golden-1 VideoDrop

    Skin Nova Complexion Balm

    Skin Nova Complexion Balm

    110
    £36.00
    £36.00
  • VIEVE Lip Dew Lip gloss vieve-lip-dew-mirror-clear-lipgloss-1 VideoDrop

    Lip Dew

    Lip Dew

    mirror
    £22.00
    £22.00
  • ARCHIVE
    VIEVE Sunset Blush Blush vieve-malbec-sunset-purple-blush-1 VideoDrop

    Sunset Blush

    Sunset Blush

    malbec
    £13.50
    £27.00 £13.50
  • VIEVE Modern Radiance Concealer Concealer vieve-modern-radiance-concealer-light4-1 VideoDrop

    Modern Radiance Concealer

    Modern Radiance Concealer

    light 4
    £28.00
    £28.00
  • VIEVE 115 Sculpted Complexion Brush Brushes vieve-115-complexion-brush-1 files/vieve-115-complexion-brush-2.jpg

    115 Sculpted Complexion Brush

    115 Sculpted Complexion Brush

    £26.00
    £26.00
  • VIEVE Modern Radiance Concealer Concealer vieve-modern-radiance-concealer-medium4-1 VideoDrop

    Modern Radiance Concealer

    Modern Radiance Concealer

    medium 4
    £28.00
    £28.00
  • VIEVE Modern Lip Definer Lipstick vieve-tailored-dark-brown-lip-liner-1 VideoDrop

    Modern Lip Definer

    Modern Lip Definer

    tailored
    £21.00
    £21.00
  • TRAVEL SIZE
    VIEVE Super Skin Nova Travel Size Primer vieve-travel-super-skin-nova-moisturising-primer-1 VideoDrop

    Super Skin Nova Travel Size

    Super Skin Nova Travel Size

    moisture rich primer
    £17.00
    £17.00
  • VIEVE Skin Dew XL Highlighter vieve-skin-dew-xl-makeup-highlighter-1 VideoDrop

    Skin Dew XL

    Skin Dew XL

    liquid highlighter
    £44.00
    £44.00
  • VIEVE Modern Radiance Concealer Concealer vieve-modern-radiance-concealer-light5-1 VideoDrop

    Modern Radiance Concealer

    Modern Radiance Concealer

    light 5
    £28.00
    £28.00
  • VIEVE Satin Slip Lipstick Lipstick vieve-satin-hickie-red-lipstick-1 VideoDrop

    Satin Slip Lipstick

    Satin Slip Lipstick

    hickie
    £25.00
    £25.00
  • ARCHIVE
    VIEVE Poutder Lipstick vieve-miss-figgy-soft-brown-lip-mousse-1 VideoDrop

    Poutder

    Poutder

    miss figgy
    £14.40
    £24.00 £14.40
  • SAVE OVER 15%
    VIEVE The Edit Sets vieve-edit-essential-makeup-brushes-1_f54108f8-5c13-473b-9092-46f64393e748 files/vieve-edit-essential-makeup-brushes-2_3ef58d7b-c4dd-4210-a3b2-0aa35047057b.jpg

    The Edit

    The Edit

    5 essential brush set
    £100.00
    £124.00 £100.00
  • VIEVE Bath Salts Bathleisure™ vieve-bath-salts-1 files/vieve-bath-salts-3.jpg

    Bath Salts

    Bath Salts

    £31.00
    £31.00
  • ARCHIVE
    VIEVE Lash Applicator Tools vieve-false-eyelash-applicator-tool-1 files/vieve-false-eyelash-applicator-tool-2_1dfa1e0f-8f37-48a7-9d02-2cf18faa9d23.jpg

    Lash Applicator

    Lash Applicator

    £4.40
    £11.00 £4.40