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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out. 

Free Icon Pouch, Luxe Makeup Bag Mini or Varsity Tote, when you spend £65+. Limited time only. T&Cs apply

  • FINAL CHANCE FAVOURITES

    Shop icon VIEVE products for up to 60% off in our Archive Sale before they’re gone for good. 

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  • VIEVE Best Sellers

    Shop our VIEVE best sellers now and your makeup bag will thank you later.

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  • FREE BAG ANYONE?

    Top up your faves and get a free bag. Spend £65+ to unlock yours. T&Cs apply
  • VIEVE 219 Small Eyeshadow Blender Brush Brushes vieve-219-small-eyeshadow-blender-brush-1 VideoDrop

    219 Small Eyeshadow Blender Brush

    219 Small Eyeshadow Blender Brush

    £23.00
    £23.00
  • VIEVE Luxury Brush Canister Accessories vieve-luxury-canister-makeup-brush-case-1 files/vieve-luxury-canister-makeup-brush-case-2.jpg

    Luxury Brush Canister

    Luxury Brush Canister

    £25.00
    £25.00
  • LIMITED-EDITION
    VIEVE Eye Wand Eyeshadow vieve-concrete-charcoal-grey-eyeshowdow-stick-1 VideoDrop

    Eye Wand

    Eye Wand

    concrete
    £26.00
    £26.00
  • VIEVE 123 Precision Powder Brush Brushes vieve-123-precision-powder-brush-1 VideoDrop

    123 Precision Powder Brush

    123 Precision Powder Brush

    £28.00
    £28.00
  • VIEVE 127 Powder & Bronze Brush Brushes vieve-127-powder-bronzer-brush-1 VideoDrop

    127 Powder & Bronze Brush

    127 Powder & Bronze Brush

    £31.00
    £31.00
  • VIEVE 217 Large Eyeshadow Blender Brush Brushes vieve-217-large-eyeshadow-blending-brush-1 VideoDrop

    217 Large Eyeshadow Blender Brush

    217 Large Eyeshadow Blender Brush

    £24.00
    £24.00
  • ARCHIVE
    VIEVE Poutder Lipstick vieve-bellini-peachy-nude-lip-mousse-1 VideoDrop

    Poutder

    Poutder

    bellini
    £12.00
    £24.00 £12.00
  • VIEVE 125 Highlight Brush Brushes vieve-125-highlighter-brush-1 VideoDrop

    125 Highlight Brush

    125 Highlight Brush

    £25.00
    £25.00
  • VIEVE Lip Dew Lip gloss vieve-strawb-strawberry-red-lip-gloss-1_070a391e-dbae-458f-8102-8f409ca925a5 VideoDrop

    Lip Dew

    Lip Dew

    strawb
    £22.00
    £22.00
  • ARCHIVE
    VIEVE Soul Shadows Eyeshadow vieve-soulshadows-noir-smoky-eye-palette-1 VideoDrop

    Soul Shadows

    Soul Shadows

    noir
    £20.30
    £29.00 £20.30
  • VIEVE Skin Nova Complexion Balm Foundation vieve-skin-nova-complexion-balm-300-tan-medium-1 VideoDrop

    Skin Nova Complexion Balm

    Skin Nova Complexion Balm

    300
    £36.00
    £36.00
  • VIEVE Modern Radiance Concealer Concealer vieve-modern-radiance-concealer-medium3-1 VideoDrop

    Modern Radiance Concealer

    Modern Radiance Concealer

    medium 3
    £28.00
    £28.00
  • VIEVE 221 Eyeshadow Smudger Brush Brushes vieve-221-eyeshadow-smudger-eye-brush-1 VideoDrop

    221 Eyeshadow Smudger Brush

    221 Eyeshadow Smudger Brush

    £22.00
    £22.00
  • VIEVE Skin Nova Complexion Balm Foundation vieve-skin-nova-complexion-balm-240-medium-peach-1 VideoDrop

    Skin Nova Complexion Balm

    Skin Nova Complexion Balm

    240
    £36.00
    £36.00
  • VIEVE 223 Eyeshadow Packer Brush Brushes vieve-223-eyeshadow-packing-brush-1 VideoDrop

    223 Eyeshadow Packer Brush

    223 Eyeshadow Packer Brush

    £23.00
    £23.00
  • VIEVE Skin Nova Complexion Balm Foundation vieve-skin-nova-complexion-balm-100-light-cool-1 VideoDrop

    Skin Nova Complexion Balm

    Skin Nova Complexion Balm

    100
    £36.00
    £36.00
  • ARCHIVE
    VIEVE Soul Shadows Eyeshadow vieve-soulshadows-burn-orange-eyeshadow-1 VideoDrop

    Soul Shadows

    Soul Shadows

    burn
    £14.50
    £29.00 £14.50
  • VIEVE Modern Radiance Concealer Concealer vieve-modern-radiance-concealer-medium2-1 VideoDrop

    Modern Radiance Concealer

    Modern Radiance Concealer

    medium 2
    £28.00
    £28.00
  • VIEVE 227 Angle Brush Brushes vieve-227-angle-eye-brow-brush-1 VideoDrop

    227 Angle Brush

    227 Angle Brush

    £19.00
    £19.00
  • VIEVE 229 Lip & Line Brush Brushes vieve-229-lip-brush-1 VideoDrop

    229 Lip & Line Brush

    229 Lip & Line Brush

    £19.00
    £19.00
  • VIEVE Skin Nova Complexion Balm Foundation vieve-skin-nova-complexion-balm-310-tan-cool-1 VideoDrop

    Skin Nova Complexion Balm

    Skin Nova Complexion Balm

    310
    £36.00
    £36.00