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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out. 

  • VIEVE Best Sellers

    Shop our VIEVE best sellers now and your makeup bag will thank you later.

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  • NEW IN: PRICK AND GRIND

    Two new shades. Same everyday favourite lip balm. Say hello to Prick & Grind.

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  • Skin Nova Complexion Balm

    300
    Regular price £36.00
    Regular price Sale price £36.00
  • Modern Radiance Concealer

    medium 3
    Regular price £28.00
    Regular price Sale price £28.00
  • 221 Eyeshadow Smudger Brush

    Regular price £22.00
    Regular price Sale price £22.00
  • Skin Nova Complexion Balm

    240
    Regular price £36.00
    Regular price Sale price £36.00
  • 223 Eyeshadow Packer Brush

    Regular price £23.00
    Regular price Sale price £23.00
  • Skin Nova Complexion Balm

    100
    Regular price £36.00
    Regular price Sale price £36.00
  • Soul Shadows

    burn
    Regular price £29.00
    Regular price Sale price £29.00
  • Modern Radiance Concealer

    medium 2
    Regular price £28.00
    Regular price Sale price £28.00
  • 227 Angle Brush

    Regular price £19.00
    Regular price Sale price £19.00
  • 229 Lip & Line Brush

    Regular price £19.00
    Regular price Sale price £19.00
  • Skin Nova Complexion Balm

    310
    Regular price £36.00
    Regular price Sale price £36.00
  • Modern Bronzer Refill

    medium
    Regular price £25.00
    Regular price Sale price £25.00
  • Modern Bronzer Refill

    light
    Regular price £25.00
    Regular price Sale price £25.00
  • 225 Precise Eyeshadow Packer Brush

    Regular price £22.00
    Regular price Sale price £22.00
  • Skin Nova Complexion Balm

    320
    Regular price £36.00
    Regular price Sale price £36.00
  • Modern Powder Perfector

    tan
    Regular price £33.00
    Regular price Sale price £33.00
  • BUY 2, SAVE 20%

    Full Lash

    fl2 | classic
    Regular price £13.00
    Regular price Sale price £13.00
  • Modern Radiance Concealer

    tan 1
    Regular price £28.00
    Regular price Sale price £28.00
  • Modern Radiance Concealer

    medium 5
    Regular price £28.00
    Regular price Sale price £28.00
  • Modern Radiance Concealer

    tan 4
    Regular price £28.00
    Regular price Sale price £28.00
  • BUY 2, SAVE 20%

    Full Lash

    fl3 | lift
    Regular price £13.00
    Regular price Sale price £13.00
  • SAVE 10%

    OG Glow Kit

    Regular price £52.00
    Regular price £58.00 Sale price £52.00