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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out. 

  • About VIEVE

    Discover the story behind VIEVE, as told by our founder, Jamie Genevieve.

    DISCOVER MORE

  • VIEVE Best Sellers

    Shop our VIEVE best sellers now and your makeup bag will thank you later.

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  • VIEVE 223 Eyeshadow Packer Brush Brushes vieve-223-eyeshadow-packing-brush-1 VideoDrop

    223 Eyeshadow Packer Brush

    223 Eyeshadow Packer Brush

    £23.00
    £23.00
  • VIEVE Skin Nova Complexion Balm Foundation vieve-skin-nova-complexion-balm-100-light-cool-1 VideoDrop

    Skin Nova Complexion Balm

    Skin Nova Complexion Balm

    100
    £34.00
    £34.00
  • VIEVE Soul Shadows Eyeshadow vieve-soulshadows-burn-orange-eyeshadow-1 VideoDrop

    Soul Shadows

    Soul Shadows

    burn
    £29.00
    £29.00
  • VIEVE Modern Radiance Concealer Concealer vieve-modern-radiance-concealer-medium2-1 VideoDrop

    Modern Radiance Concealer

    Modern Radiance Concealer

    medium 2
    £27.00
    £27.00
  • VIEVE 227 Angle Brush Brushes vieve-227-angle-eye-brow-brush-1 VideoDrop

    227 Angle Brush

    227 Angle Brush

    £19.00
    £19.00
  • VIEVE 229 Lip & Line Brush Brushes vieve-229-lip-brush-1 VideoDrop

    229 Lip & Line Brush

    229 Lip & Line Brush

    £19.00
    £19.00
  • VIEVE Skin Nova Complexion Balm Foundation vieve-skin-nova-complexion-balm-310-tan-cool-1 VideoDrop

    Skin Nova Complexion Balm

    Skin Nova Complexion Balm

    310
    £34.00
    £34.00
  • VIEVE Modern Bronzer Refill Bronzer vieve-bronzer-contour-duo-refill-medium-1 VideoDrop

    Modern Bronzer Refill

    Modern Bronzer Refill

    medium
    £25.00
    £25.00
  • VIEVE Modern Bronzer Refill Bronzer vieve-bronzer-contour-duo-refill-light-1 VideoDrop

    Modern Bronzer Refill

    Modern Bronzer Refill

    light
    £25.00
    £25.00
  • VIEVE 225 Precise Eyeshadow Packer Brush Brushes vieve-225-precise-eyeshadow-packer-brush-1 VideoDrop

    225 Precise Eyeshadow Packer Brush

    225 Precise Eyeshadow Packer Brush

    £22.00
    £22.00
  • SAVE 15%
    VIEVE The Complete Complexion Set + 117 Sets vieve-full-face-foundation-brush-bundle-1 files/vieve-full-face-foundation-brush-bundle-2.jpg

    The Complete Complexion Set + 117

    The Complete Complexion Set + 117

    £150.00
    £179.00 £150.00
  • VIEVE Skin Nova Complexion Balm Foundation vieve-skin-nova-complexion-balm-320-tan-neutral-1 VideoDrop

    Skin Nova Complexion Balm

    Skin Nova Complexion Balm

    320
    £34.00
    £34.00
  • VIEVE Modern Powder Perfector Powder vieve-face-powder-tan-1 VideoDrop

    Modern Powder Perfector

    Modern Powder Perfector

    tan
    £32.00
    £32.00
  • BUY 2, SAVE 20%
    VIEVE Full Lash Lashes veive-classic-false-lashes-1 files/veive-classic-false-lashes-2.jpg

    Full Lash

    Full Lash

    fl2 | classic
    £13.00
    £13.00
  • VIEVE Modern Radiance Concealer Concealer vieve-modern-radiance-concealer-tan1-1 VideoDrop

    Modern Radiance Concealer

    Modern Radiance Concealer

    tan 1
    £27.00
    £27.00
  • VIEVE Modern Radiance Concealer Concealer vieve-modern-radiance-concealer-medium5-1 VideoDrop

    Modern Radiance Concealer

    Modern Radiance Concealer

    medium 5
    £27.00
    £27.00
  • VIEVE Modern Radiance Concealer Concealer vieve-modern-radiance-concealer-tan4-1 VideoDrop

    Modern Radiance Concealer

    Modern Radiance Concealer

    tan 4
    £27.00
    £27.00
  • BUY 2, SAVE 20%
    VIEVE Full Lash Lashes vieve-lift-strip-lashes-1 files/vieve-lift-strip-lashes-2.jpg

    Full Lash

    Full Lash

    fl3 | lift
    £13.00
    £13.00
  • SAVE 10%
    VIEVE OG Glow Kit bundle vieve-og-glow-primer-highlighter-bundle-1 files/vieve-og-glow-primer-highlighter-bundle-2.jpg

    OG Glow Kit

    OG Glow Kit

    £50.00
    £55.00 £50.00
  • VIEVE Modern Radiance Concealer Concealer vieve-modern-radiance-concealer-tan3-1 VideoDrop

    Modern Radiance Concealer

    Modern Radiance Concealer

    tan 3
    £27.00
    £27.00
  • BUY 2, SAVE 20%
    VIEVE Full Lash Lashes vieve-sultry-fake-lashes-1 files/vieve-sultry-fake-lashes-2.jpg

    Full Lash

    Full Lash

    fl4 | sultry
    £13.00
    £13.00
  • VIEVE Nova Glow Liquid Light Highlighter vieve-nova-glow-riches-caramel-liquid-highlighter-1 VideoDrop

    Nova Glow Liquid Light

    Nova Glow Liquid Light

    riches
    £27.00
    £27.00