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ICON MASCARA HAS ARRIVED

Instant, curl and drama in a brushstroke. This is the mascara you’ll start recommending to strangers. Yep, it’s that good.
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On the Go

Your glow-to essential — now mini. Same hydration, same radiance, just travel-sized.
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EYE WAND

A shade for every lid, every mood, every moment. Creamy, blendable, and made to make your eyes pop — quick, easy, and totally foolproof.
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YOUR LIP-LOVING ESSENTIAL

Bounce Balm cushions lips with high-shine hydration, keeping them plump, smooth and protected — even in the chilliest weather.
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Bathleisure™
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The Gratitude Attitude hoodie

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Shop All Best Sellers New In Trending Now Exclusives VIEVE Travel Shop Sets Gift Card Brushes Jamie's Top Picks

ICON MASCARA HAS ARRIVED

Instant, curl and drama in a brushstroke. This is the mascara you’ll start recommending to strangers. Yep, it’s that good.

SHOP ICON MASCARA

Shop All Face Primer Foundation Concealer Powder Bronzer Blush Highlighter Setting Spray Face Brushes & Tools Face Sets Refills

Glow On the Go

Your glow-to essential — now mini. Same hydration, same radiance, just travel-sized.

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Shop All Eyes Mascara Eyeshadow Stick Eyeshadow Palette Eyeliner Lashes Eye Brushes & Tools

EYE WANDS

A shade for every lid, every mood, every moment. Creamy, blendable, and made to make your eyes pop — quick, easy, and totally foolproof.

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Shop All Lips Lip Balm Lip Liner Lipstick Lip Gloss Lip Brush Lip Sets

YOUR LIP-LOVING ESSENTIAL

Bounce Balm cushions lips with high-shine hydration, keeping them plump, smooth and protected — even in the chilliest weather.

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Shop All Bathleisure™ Bathleisure™ Set Bath & Shower Gel Bath & Body Oil Bath salts Candle

EXCLUSIVE: NOVA CANDLE

Bring the essence of Skin Nova into your home. Uplift your space with the luxurious blend of neroli, vanilla, and bergamot in this new limited-edition, reusable candle.

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Shop All VIEVE The Label Hoodie Cap Makeup Bags Accessories

The Gratitude Attitude hoodie

The Gratitude Attitude hoodie is here and ready for you to style literally however you want

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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out.

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VIEVE Best Sellers

Shop our VIEVE best sellers now and your makeup bag will thank you later.

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THE ICON EFFECT

Volume, curl, drama — all from one brush. Lashes so bold, people will ask what you’re wearing.

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APHRODYTE RETURNS

Aphrodyte is back in stock again. Now’s your chance to discover the creamy, cool-toned nude-pink Modern Lip Definer that lines and shapes lips in a sweep.

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Sunset Blush Balm

Sunset Blush Balm
piazza

Regular price £24.00

Regular price ~~£0.00~~ Sale price £24.00
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Pesca / sunsetblushbalm Cherub / sunsetblushbalm Strawb Rosa / sunsetblushbalm Piazza / sunsetblushbalm +
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Modern Lip Definer

Modern Lip Definer
bark

Regular price £19.00

Regular price ~~£0.00~~ Sale price £19.00
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Velvet sands Brat / modernlipdefiner Bark Rumour Tailored Peach'd Stupid cupid Aphrodyte Bewitched Rogue rouge Muse +
Colour Bark

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