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Shop All Best Sellers New In Trending Now Exclusives Sets Minis & Travel-size Gift of VIEVE Brushes Jamie's Top Picks

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The Gratitude Attitude hoodie

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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out.

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NEW IN: LIMITED-EDITION EXCLUSIVES

Discover our exclusive drops — thoughtfully designed to be your new everyday staples and only here for a limited time.
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Full Lash

Full Lash
fl3 | lift

Regular price £10.14

Regular price ~~£13.00~~ Sale price £10.14
Unit price per
SAVE 10%

OG Glow Kit

OG Glow Kit

Regular price £50.00

Regular price ~~£55.00~~ Sale price £50.00
Unit price per
SAVE 22%

Modern Radiance Concealer

Modern Radiance Concealer
tan 3

Regular price £21.06

Regular price ~~£27.00~~ Sale price £21.06
Unit price per
SAVE 22%

Full Lash

Full Lash
fl4 | sultry

Regular price £10.14

Regular price ~~£13.00~~ Sale price £10.14
Unit price per
SAVE 22%

Nova Glow Liquid Light

Nova Glow Liquid Light
riches

Regular price £21.06

Regular price ~~£27.00~~ Sale price £21.06
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SAVE 22%

Full Lash

Full Lash
fl1 | everyday

Regular price £10.14

Regular price ~~£13.00~~ Sale price £10.14
Unit price per
SAVE 22%

Full Lash

Full Lash
fl5 | xtreme

Regular price £10.14

Regular price ~~£13.00~~ Sale price £10.14
Unit price per
SAVE 22%

Modern Radiance Concealer

Modern Radiance Concealer
tan 2

Regular price £21.06

Regular price ~~£27.00~~ Sale price £21.06
Unit price per
SAVE 22%

Modern Bronzer Refill

Modern Bronzer Refill
tan

Regular price £19.50

Regular price ~~£25.00~~ Sale price £19.50
Unit price per
SAVE 22%

Modern Radiance Concealer

Modern Radiance Concealer
deep 1

Regular price £21.06

Regular price ~~£27.00~~ Sale price £21.06
Unit price per
SAVE 22%

Skin Nova Complexion Balm

Skin Nova Complexion Balm
340

Regular price £26.52

Regular price ~~£34.00~~ Sale price £26.52
Unit price per
SAVE 22%

Modern Radiance Concealer

Modern Radiance Concealer
tan 5

Regular price £21.06

Regular price ~~£27.00~~ Sale price £21.06
Unit price per
SAVE 22%

Modern Radiance Concealer

Modern Radiance Concealer
deep 3

Regular price £21.06

Regular price ~~£27.00~~ Sale price £21.06
Unit price per
SAVE 22%

Modern Radiance Cream Bronzer

Modern Radiance Cream Bronzer
deep

Regular price £24.96

Regular price ~~£32.00~~ Sale price £24.96
Unit price per
SAVE 22%

Skin Nova Complexion Balm

Skin Nova Complexion Balm
330

Regular price £26.52

Regular price ~~£34.00~~ Sale price £26.52
Unit price per
SAVE 22%

Modern Powder Perfector

Modern Powder Perfector
deep

Regular price £24.96

Regular price ~~£32.00~~ Sale price £24.96
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SAVE 22%

Skin Nova Complexion Balm

Skin Nova Complexion Balm
410

Regular price £26.52

Regular price ~~£34.00~~ Sale price £26.52
Unit price per
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Hotlips x Supermodel

Hotlips x Supermodel
supermodel

Regular price £235.00

Regular price Sale price £235.00
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SAVE 22%

Skin Nova Complexion Balm

Skin Nova Complexion Balm
400

Regular price £26.52

Regular price ~~£34.00~~ Sale price £26.52
Unit price per
SAVE 22%

Modern Radiance Concealer

Modern Radiance Concealer
deep 5

Regular price £21.06

Regular price ~~£27.00~~ Sale price £21.06
Unit price per
SAVE 22%

Modern Radiance Concealer

Modern Radiance Concealer
deep 2

Regular price £21.06

Regular price ~~£27.00~~ Sale price £21.06
Unit price per

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