VIEVE HANDBOOK
How to Create a Hydrating Winter Skincare Routine
Winter can be absolutely brutal on your skin. One minute, your complexion is glowing, the next it feels tight, dry, and cracked. Colder temperatures, harsh winds, and central heating can leave skin feeling dehydrated and uncomfortable, which is exactly why switching to a winter skincare routine is so important.
A well-planned winter skincare routine helps keep your skin hydrated, supported, and ready for whatever the season throws at it. From using richer moisturisers to layering hydration with serums and lotions, a few simple tweaks can make a big difference. In this guide, we break down how to change your skincare routine for winter, so your skin stays soft, balanced, and glowing all season long.
What Causes Dry Skin in Winter?
If your skin typically feels drier the second winter rolls around, we can tell you now — you definitely aren’t imagining it. Cold air outside and dry heating indoors can pull moisture away from the skin, making it harder to maintain hydration.
Winter conditions can weaken the skin’s moisture barrier, which is responsible for keeping hydration in and environmental stressors out. When this barrier is compromised, skin can feel tight, flaky, or dull (and suddenly your usually routine just isn’t cutting it anymore).
Some of the most common causes of dry skin in winter include:
- Cold temperatures and low humidity levels
- Indoor heating that removes moisture from the air
- Hot showers that strip the skin of natural oils
- Using skincare products that are too lightweight for colder months
Understanding what causes dry skin in winter makes it easier to adjust your routine and protect your skin barrier before things start to spiral.
Finding the Right Treatment Lotion
Treatment lotions are a brilliant way to add an extra layer of hydration to your winter skincare routine. Applied after cleansing, they help prepare the skin to absorb the rest of your skincare products.
A lightweight but hydrating treatment lotion can help boost moisture levels and support smoother, more comfortable skin. It is one of those small steps that doesn’t always get the spotlight but quietly does a lot of heavy lifting. It’s like setting the stage so everything else can perform properly.
Applying Face Serum
Face serums are where targeted hydration really shines. In winter, many people switch to hydrating serums that help the skin hold onto moisture and look plump and fresh.
Layering a serum into your winter skincare routine can help address dehydration and support the skin’s overall balance. Apply it after your treatment lotion and before moisturiser so it can absorb properly.
Think of it as giving your skin a drink of water when the cold weather is doing everything it can to dry it out.
Use a Rich Moisturiser
When temperatures drop, your moisturiser often needs an upgrade. Richer formulas can help lock in hydration and support the skin barrier, which is essential for protecting dry skin in winter.
Applying moisturiser while the skin is still slightly damp can help seal in moisture and keep skin feeling comfortable throughout the day. A nourishing moisturiser acts like a protective blanket for your skin, helping it stay soft and hydrated despite the cold weather. Basically: this is your skin’s winter coat.
Try a Moisturising Primer
A moisturising primer like VIEVE’s Skin Nova can be a brilliant final layer of hydration before makeup. Think of it as the bridge between skincare and makeup that helps everything sit better and last longer.
A hydrating primer like VIEVE’s Super Skin Nova adds an extra boost of moisture while preparing your face for applying makeup. This helps your foundation apply more evenly and prevent it from clinging to dry patches — a very common winter issue (and one we’re all trying to avoid).
Applying a moisturising primer after your skincare routine also helps to create that healthy-looking, comfortable base we all want in winter. Your skin looks fresher, your makeup blends more seamlessly, and your complexion keeps that soft, hydrated glow throughout the day.
Taking Care of Your Lips
Lips are often the first area to feel the effects of cold weather. Dry air and wind can quickly leave lips feeling cracked or uncomfortable.
Keeping a nourishing lip balm close by and applying it throughout the day can help keep lips soft and hydrated. It’s a simple step, but one you’ll definitely notice if you skip (your lips will let you know, for sure).
Colder Water Temperatures
Hot showers might feel amazing when it is freezing outside, but they can strip the skin of its natural oils.
Washing your face with lukewarm water instead of hot water can help protect your skin barrier and maintain hydration levels. Your skin will thank you for it.
-
Finding the Right Treatment Lotion
Treatment lotions are a brilliant way to add an extra layer of hydration to your winter skincare routine. Applied after cleansing, they help prepare the skin to absorb the rest of your skincare products.A lightweight but hydrating treatment lotion can help boost moisture levels and support smoother, more comfortable skin. It is one of those small steps that doesn’t always get the spotlight but quietly does a lot of heavy lifting. It’s like setting the stage so everything else can perform properly.
Applying Face SerumFace serums are where targeted hydration really shines. In winter, many people switch to hydrating serums that help the skin hold onto moisture and look plump and fresh.
Layering a serum into your winter skincare routine can help address dehydration and support the skin’s overall balance. Apply it after your treatment lotion and before moisturiser so it can absorb properly.
Think of it as giving your skin a drink of water when the cold weather is doing everything it can to dry it out.
-
Use a Rich Moisturiser
When temperatures drop, your moisturiser often needs an upgrade. Richer formulas can help lock in hydration and support the skin barrier, which is essential for protecting dry skin in winter.
Applying moisturiser while the skin is still slightly damp can help seal in moisture and keep skin feeling comfortable throughout the day. A nourishing moisturiser acts like a protective blanket for your skin, helping it stay soft and hydrated despite the cold weather. Basically: this is your skin’s winter coat.
Try a Moisturising Primer
A moisturising primer like VIEVE’s Skin Nova can be a brilliant final layer of hydration before makeup. Think of it as the bridge between skincare and makeup that helps everything sit better and last longer.
A hydrating primer like VIEVE’s Super Skin Nova adds an extra boost of moisture while preparing your face for applying makeup. This helps your foundation apply more evenly and prevent it from clinging to dry patches — a very common winter issue (and one we’re all trying to avoid).
Applying a moisturising primer after your skincare routine also helps to create that healthy-looking, comfortable base we all want in winter. Your skin looks fresher, your makeup blends more seamlessly, and your complexion keeps that soft, hydrated glow throughout the day.
-
Taking Care of Your Lips
Lips are often the first area to feel the effects of cold weather. Dry air and wind can quickly leave lips feeling cracked or uncomfortable.
Keeping a nourishing lip balm close by and applying it throughout the day can help keep lips soft and hydrated. It’s a simple step, but one you’ll definitely notice if you skip (your lips will let you know, for sure).
Colder Water Temperatures
Hot showers might feel amazing when it is freezing outside, but they can strip the skin of its natural oils.
Washing your face with lukewarm water instead of hot water can help protect your skin barrier and maintain hydration levels. Your skin will thank you for it.
Skin Nova Complexion Balm
foundation - 230
Modern Radiance Concealer
medium-full coverage concealer - tan 3VIEVE TREND RADAR
Clean Girl Makeup: How to Achieve the Trending Makeup Look
If you've spent more than five minutes on TikTok in the last couple of years, chances are you’ve seen the clean girl makeup look everywhere. Glowy skin. Brushed-up brows. Glossy lips.The appeal? It looks simple, fresh, and polished without feeling overdone. The kind of makeup that doesn’t scream makeup— it just quietly makes you look really,really good. And it's super easy to achieve.
What Is the Clean Girl Makeup Trend?
The clean girl makeup trend is rooted in that “you but better” approach to beauty. It’s inspired by off-duty model energy, slicked-back buns, gold hoops, and skin that looks like it’s permanently well-moisturised. The focus is on glowing, healthy-looking skin, naturally defined features, and a routine that feels quick, easy and wearable every day.
At its core, it’s not about covering your skin. It’s about letting it show through (just… slightly more radiant, slightly more even, slightly more glowy).
What Defines the Clean Girl Aesthetic Makeup Look?
The clean girl aesthetic makeup look comes down to a few key elements and none of them involve heavy layers or full coverage everything.
Here’s what defines it:
- A minimal base: Skin looks like skin, just smoother and more even
- A radiant finish: Glow is non-negotiable (but think healthy, not glittery)
- Groomed brows: Brushed up, softly defined, never overdrawn
- Cream textures: Products that melt into the skin rather than sit on top
- Glossy lips: Hydrated, slightly shiny, and effortless
- Soft, neutral tones: Nothing too harsh or overly sculpted
It’s the kind of makeup that looks like you didn’t try too hard — even though you absolutely did (just in a smarter way).
Clean Girl Makeup Look Steps: A Simple Routine
If you’re wondering how to actually recreate it, these clean girl makeup look steps break it down into something easy, achievable, and very wearable.
The goal? Glowy clean girl makeup that feels lightweight, fresh, and put together, without needing a full glam routine.
Step 1: Start with Fresh, Hydrated Skin
Everything starts with skin prep. Always. Hydrated skin is the foundation of any glowy clean girl makeup look, so this step really matters. Think moisturiser, maybe a hydrating serum, whatever gets your skin feeling comfortable and plump.
This is also where a glow-boosting primer like Skin Nova and Super Skin Nova comes in. Both act as that bridge between skincare and makeup, adding hydration and radiance while helping everything that follows sit better.
Step 2: Create a Lightweight Base
This is not the moment for heavy, full-coverage foundation. The clean girl makeup look is all about letting your skin show through, so opt for a sheer to buildable foundation like Skin Nova Complexion Balm or just targeted concealer (Modern Radiance Concealer is great for this) where you need it.
Apply lightly, blend well, and resist the urge to over-layer. The goal is even, natural-looking skin, not perfection.
Step 3: Add Glow to the High Points
This is where the magic happens.
A soft, luminous highlighter or glow balm applied to the high points of your face — cheekbones, bridge of the nose, maybe a little on the brow bone — instantly brings that fresh, dewy finish.
Nova Glow Liquid Light is perfect for this, giving that lit-from-within look without looking overly shimmery or textured.
-
Step 1: Start with Fresh, Hydrated Skin
Everything starts with skin prep. Always. Hydrated skin is the foundation of any glowy clean girl makeup look, so this step really matters. Think moisturiser, maybe a hydrating serum, whatever gets your skin feeling comfortable and plump.
This is also where a glow-boosting primer like Skin Nova and Super Skin Nova comes in. Both act as that bridge between skincare and makeup, adding hydration and radiance while helping everything that follows sit better.
-
Step 2: Create a Lightweight Base
This is not the moment for heavy, full-coverage foundation. The clean girl makeup look is all about letting your skin show through, so opt for a sheer to buildable foundation like Skin Nova Complexion Balm or just targeted concealer (Modern Radiance Concealer is great for this) where you need it.
Apply lightly, blend well, and resist the urge to over-layer. The goal is even, natural-looking skin, not perfection.
-
Step 3: Add Glow to the High Points
This is where the magic happens.
A soft, luminous highlighter or glow balm applied to the high points of your face — cheekbones, bridge of the nose, maybe a little on the brow bone — instantly brings that fresh, dewy finish.
Nova Glow Liquid Light is perfect for this, giving that lit-from-within look without looking overly shimmery or textured.
Skin Nova Complexion Balm
foundation - 230
Invisiveil Setting Spray
long-wear setting spray
Silhouette Stick
cool toned cream contour - medium
Modern Mascara
midnight black
Bounce Balm
nourishing lip balm - vieve vanilla (clear)
Modern Brow Definer
medium brownVIEVE BULLETIN
Clean Girl Makeup Look Steps: A Simple Routine
If you’re wondering how to actually recreate it, these clean girl makeup look steps break it down into something easy, achievable, and very wearable.
The goal? Glowy clean girl makeup that feels lightweight, fresh, and put together, without needing a full glam routine.
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