What is Makeup Primer & What Does It Do?

What is Primer?

A makeup primer is your first step after skincare, before any foundation or tinted moisturiser hits your face. Think of it as the perfect canvas for your masterpiece. Primer creates that smooth layer that makes everything you apply after it stick better, look smoother and last longer.

Whether you’re looking for a little extra glow, a matte finish or to keep shine at bay, primer is there to make sure your makeup performs at its absolute best. With a good primer that keeps your makeup locked in and unshakeable, long are the days of touch-ups halfway through the day.

What is Face Primer & How Does It Work?

Face primer is applied all over your skin, right after skincare and just before you start laying down your foundation. While there are also eye and lip primers (yes, those are a thing too!), face primers are all about giving your skin that smooth, even base for the rest of your makeup.

Many face primers are multitaskers, too. Some control oil, others soften the look of pores and others hydrate skin and add that dewy glow. Whatever you’re going for, face primer helps your makeup glide on like butter, and stay there, not sliding off or gathering in patches.

What is Makeup Primer Used For?

Let’s talk about what primer actually does. Beyond the basic smoothing action, primer works its magic by:

  • Giving you a smooth makeup base that makes your foundation go on more evenly and effortlessly
  • Enhancing the finish of your foundation, whether you’re into a matte, dewy or radiant look
  • Prolonging your makeup wear, so it looks fresh all day (or night) long.

Do You Really Need a Makeup Primer?

Primer isn’t an absolute must for everyone and your makeup won’t crumble without it. In fact, a lot of people skip it altogether. But here’s the thing: if you’re looking for something that will help your makeup stay put, apply like a dream and look its best from morning to night? Primer is your go-to.

It’s especially useful for big days like date nights or long events when you want your look to last. Or when your skin needs a little pick me up.

So, do you need it? No. But will you be obsessed once you try it? Absolutely.

Types of Face Primers Explained

Not all primers are created equal. Here’s the lowdown on the most popular types:

  • Mattifying Primer: Oily or combination skin? This one's for you. It helps zap that shine and locks in a long-lasting matte finish
  • Illuminating Primer: If you want that glow-from-within look, this is your jam. It’ll give you a radiant finish, perfect if you want a little lift. Not to toot our own horn, but VIEVE’s illuminating primer, Skin Nova, is a soft-focus, glow-giving miracle
  • Hydrating Primer: Skin is on the dryer side? A hydrating primer will be your best friend. It’ll boost hydration, leaving you with plump and comfortable skin all day long

Blurring/Pore-Minimising Primer: If you want a smooth and airbrushed look, this primer will blur your pores and texture, giving your skin a soft-focus finish that’s Instagram ready.

Final Thoughts: Is Primer Worth It?

Primer is that product you don’t truly appreciate until you try it. It’s one of those things that might feel unnecessary until you realise how much it enhances your makeup look. It smooths, grips and makes everything last longer - so trust us, you’ll be hooked once you see the difference.

Feeling curious? Give it a try. Explore VIEVE’s primer collection and see how the right base can change the way your makeup feels, looks and stays.