What is the Blurred Lip Trend?
The blurred lip trend is having a major moment — offering a softer, more effortless alternative to sharp lines and high-definition colour. Inspired by the cushiony, whipped lip mud textures popular in K-Beauty, this look leans into hazy edges and diffused pigment that feels more natural than defined. Seen across the S/S 25 runways and trending on social feeds alike, it’s a look that’s equal parts polished and undone — modern, yet romantic.
At VIEVE, we’ve put our own spin on the blurred lip trend with Poutder — our next-generation lip mousse that wraps lips in velvety, buildable colour. Designed to give that lived-in, feathered effect in seconds, it brings the soft-focus, weightless texture of a Korean Lip Mud into your everyday routine. Whether you’re recreating a blurred lip tutorial or simply refreshing your go-to look, Poutder is your shortcut to mastering the blurred lip look.
Lip Mousse vs Lipstick: What’s the Difference?
Lip colour isn’t what it used to be — and we mean that in the best way. Today, “lipstick” covers everything from classic bullets to mousses, stains, crayons, balms, glosses, oils and more. With so many textures, finishes and formats now available, the options are endless, and it’s not always easy to know how each one will feel on the lips.
So, what exactly is a lip mousse, and how does it differ from a more traditional lipstick formula?
Lipsticks, like our Modern Matte Lipstick and Satin Slip Lipstick, are designed for structure and bold payoff. The bullet format allows for precision and impact, perfect for creating defined edges and full coverage looks. The formula is usually firmer, offering that satisfying swipe of dense, lasting colour.
On the other hand, a lip mousse brings a different kind of experience. Poutder has a plush, whipped texture that glides on smoothly and blends into lips for a diffused, cushiony finish. The formula delivers a cloud-like wash of pigment that feels lightweight on application and builds seamlessly for your desired level of coverage.
Where lipstick gives shape, mousse gives softness. Where lipstick sculpts, mousse diffuses.
How to Keep Lips Hydrated All Day?
If you're wondering how to keep lips hydrated all day, it comes down to two things: using the right product and prepping your lips properly.
Traditionally, both matte lipsticks and lip mousses were seen as drying, but that’s not the case at VIEVE. All our lip formulas are created to nourish as they wear, meaning your pout stays comfortable, whatever finish you go for.
Let’s take Poutder, for example. While it has a soft-matte finish, it’s powered by non-drying ingredients like Hyaluronic Filling Spheres, Vitamin E, and Castor Seed Oil to help moisturise and smooth the lips — keeping them feeling pillowy and conditioned throughout the day. Yes, you can still love a soft-matte look without sacrificing hydration.
Our Modern Matte Lipstick also offers a matte look with skincare ingredients, but in a more traditional bullet format. It’s enriched with Vitamin C & E for antioxidant protection, and Carnauba Wax to condition — proving that matte doesn’t have to mean dry or flat.
If you prefer a satin sheen, Satin Slip Lipstick delivers moisture and shine with a blend of Shea Butter, Jojoba Seed Oil, and Hyaluronic Acid, all working together to soothe and hydrate.
And of course, good lip prep makes all the difference, especially when using Poutder. Start with a lip treatment like Bounce Balm to condition and create the perfect base for makeup. Once absorbed, blot gently, then apply Poutder to lock in hydration while delivering beautifully blurred colour.
Want to dial up the dewiness? Top with Lip Dew for a light glossed effect. It layers seamlessly over Poutder and keeps lips feeling fresh and juicy, thanks to a hydrating blend of Raspberry Seed Oil, Camellia Oil, and Vitamin E.
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Modern Matte Lipstick
bratRegular price £23.00Regular priceUnit price per£0.00Sale price £23.00Colour BratVieve Treasure Ninetease Comin-in-haute Power suit Pinch Cherub's kiss Deity Brat Promise Lara Muse / modernmattelipstick + -
Satin Slip Lipstick
deep loveRegular price £23.00Regular priceUnit price per£0.00Sale price £23.00Colour Deep love -
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Bounce Balm
hydrating lip balmRegular price £17.00Regular priceUnit price per£0.00Sale price £17.00 -
