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NEW IN: MODERN BROW COLLECTION. SHOP NOW

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NEW IN: MODERN BROW COLLECTION. SHOP NOW

FREE DELUXE SAMPLE WHEN YOU SPEND £50

FREE STANDARD DELIVERY ON ORDERS OVER £49

FREE BROWS STICKER SHEET IN EVERY ORDER

15% OFF FIRST ORDER WHEN YOU SUBSCRIBE

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Shop All Best Sellers New In Trending Now Exclusives Sets E-GIFT CARD Minis & Travel-size Brushes Jamie's Top Picks Shop The Look

THE MISSING PIECE

Modern Brow Definer and Modern Brow Gel are here. AKA, the final detail that completes the VIEVE face.

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Shop All Face Primer Foundation Concealer Powder Bronzer Blush Highlighter Setting Spray Face Brushes & Tools Face Sets Refills

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SHE’S BACK: ICON MASCARA

You sold it out. Now, everyone’s favourite volumising mascara is officially back, delivering lifted, defined, high-impact lashes in just a few swipes.

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Shop All Lips Lip Balm Lip Liner Lipstick Lip Mousse Lip Gloss Lip Brush Lip Sets

THE PERFECT PAIRING KIT

Thelip duo you'll reach for every day. Save 15% when you shop your choice of Modern Lip Definer and Lip Dew

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Burn, Baby, Burn

It’s candle season —take your pick between two iconic scents: The Signature Candle 2.0 or The NovaCandle (or why not grab both?)

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THE TOTE THAT DOES IT ALL

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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out.

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VIEVE Best Sellers

Shop our VIEVE best sellers now and your makeup bag will thank you later.

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BROWS ARE HERE

You asked. We did brows. Shape, define and set with our Modern Brow Definer and Gel.

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Skin Nova Complexion Balm

Skin Nova Complexion Balm
420

Regular price £36.00

Regular price Sale price £36.00
Unit price per
Modern Bronzer Refill

Modern Bronzer Refill
deep

Regular price £25.00

Regular price Sale price £25.00
Unit price per
LIMITED-EDITION & EXCLUSIVE

Hotlips x Socialite

Hotlips x Socialite
socialite

Regular price £235.00

Regular price Sale price £235.00
Unit price per
Modern Bronzer

Modern Bronzer
medium

Regular price £34.00

Regular price Sale price £34.00
Unit price per
Modern Bronzer

Modern Bronzer
tan

Regular price £34.00

Regular price Sale price £34.00
Unit price per
Modern Bronzer

Modern Bronzer
deep

Regular price £34.00

Regular price Sale price £34.00
Unit price per
NEW IN

Modern Brow Definer

Modern Brow Definer
natural black

Regular price £23.00

Regular price Sale price £23.00
Unit price per

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