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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out. 

  • About VIEVE

    Discover the story behind VIEVE, as told by our founder, Jamie Genevieve.

    DISCOVER MORE

  • VIEVE Best Sellers

    Shop our VIEVE best sellers now and your makeup bag will thank you later.

    SHOP NOW
  • SAVE 15%
    VIEVE THE EYECONIC DUO KIT bundle vieve-eyeconic-mascara-eyeshowdow-stick-duo-1 files/vieve-eyeconic-mascara-eyeshowdow-stick-duo-2.jpg

    THE EYECONIC DUO KIT

    THE EYECONIC DUO KIT

    customisable eye duo
    £43.00
    £51.00 £43.00
  • NEW & LIMITED EDITION
    VIEVE The Heritage Sock Apparel vieve-heritage-socks-beige-1 files/vieve-heritage-socks-beige-2.jpg

    The Heritage Sock

    The Heritage Sock

    £10.00
    £10.00
  • NEW & LIMITED EDITION
    VIEVE Lip Dew Lip gloss vieve-supermodel-neutral-brown-shimmer-lip-gloss-1 VideoDrop

    Lip Dew

    Lip Dew

    supermodel
    £21.00
    £21.00
  • NEW & LIMITED EDITION
    VIEVE Eye Wand Eyeshadow vieve-smoke-taupe-grey-eyeshowdow-stick-1 VideoDrop

    Eye Wand

    Eye Wand

    smoke
    £25.00
    £25.00
  • Coming Soon
    NEW & LIMITED EDITION
    VIEVE Lip Dew Lip gloss socialite-1 VideoDrop

    Lip Dew

    Lip Dew

    socialite
    £21.00
    £21.00
  • Coming Soon
    SAVE 16%
    VIEVE The Golden Hour Complexion Kit bundle vieve-full-face-complexion-cream-bronzer-bundle-1 files/vieve-full-face-complexion-cream-bronzer-bundle-2.jpg

    The Golden Hour Complexion Kit

    The Golden Hour Complexion Kit

    £154.00
    £184.00 £154.00
  • NEW IN
    VIEVE Icon Mascara Mascara vieve-icon-volumising-mascara-1 files/vieve-icon-volumising-mascara-6.jpg

    Icon Mascara

    Icon Mascara

    midnight black
    £26.00
    £26.00
  • VIEVE Skin Nova Complexion Balm Foundation vieve-skin-nova-complexion-balm-230-medium-neutral-1 VideoDrop

    Skin Nova Complexion Balm

    Skin Nova Complexion Balm

    230
    £34.00
    £34.00
  • SAVE 15%
    VIEVE THE EYE WAND DUO KIT bundle vieve-eyewand-bundle-1_34b070e2-811a-4853-895c-4ef5a4dafb80 VideoDrop

    THE EYE WAND DUO KIT

    THE EYE WAND DUO KIT

    customisable eye wand duo
    £42.00
    £50.00 £42.00
  • SAVE 16%
    VIEVE The Juicy Complexion Kit bundle vieve-full-face-complexion-liquid-blush-bundle-1 files/vieve-full-face-complexion-liquid-blush-bundle-2.jpg

    The Juicy Complexion Kit

    The Juicy Complexion Kit

    £147.00
    £176.00 £147.00
  • VIEVE Power Ink Liner Eyeliner vieve-power-ink-liner-black-eyeliner-1 VideoDrop

    Power Ink Liner

    Power Ink Liner

    midnight black
    £23.00
    £23.00
  • VIEVE Lip Dew Lip gloss vieve-lip-dew-original-clear-lipgloss-1 VideoDrop

    Lip Dew

    Lip Dew

    original
    £21.00
    £21.00
  • VIEVE The Essential Eyeshadow Palette Eyeshadow vieve-essential-eyeshadow-palette-1 VideoDrop

    The Essential Eyeshadow Palette

    The Essential Eyeshadow Palette

    £49.00
    £49.00
  • VIEVE Lip Dew Lip gloss vieve-lip-dew-rosa-pink-lipgloss-1_65bae770-666c-46d0-9957-22220c31a4f9 VideoDrop

    Lip Dew

    Lip Dew

    rosa
    £21.00
    £21.00
  • TRAVEL SIZE
    VIEVE Skin Nova Travel Size Primer skin-nova-mini-primer-1 VideoDrop

    Skin Nova Travel Size

    Skin Nova Travel Size

    radiant makeup primer
    £14.00
    £14.00
  • VIEVE Eye Wand Eyeshadow vieve-hazelnut-brown-cream-eyeshadow-1 VideoDrop

    Eye Wand

    Eye Wand

    hazelnut
    £25.00
    £25.00
  • VIEVE Modern Radiance Cream Bronzer Bronzer vieve-modern-radiance-cream-bronzer-tan-1 VideoDrop

    Modern Radiance Cream Bronzer

    Modern Radiance Cream Bronzer

    tan
    £32.00
    £32.00
  • VIEVE Modern Lip Definer Lip liner vieve-velvet-sands-beige-lip-liner-1 VideoDrop

    Modern Lip Definer

    Modern Lip Definer

    velvet sands
    £19.00
    £19.00
  • VIEVE 117 Foundation Brush Brushes vieve-117-foundation-brush-1 VideoDrop

    117 Foundation Brush

    117 Foundation Brush

    117
    £27.00
    £27.00
  • VIEVE Bounce Balm Lip Balm vieve-bounce-balm-lip-treatment-1 VideoDrop

    Bounce Balm

    Bounce Balm

    vieve vanilla
    £17.00
    £17.00
  • VIEVE Modern Powder Perfector Powder vieve-modern-powder-perfector-light-1 VideoDrop

    Modern Powder Perfector

    Modern Powder Perfector

    light
    £32.00
    £32.00
  • VIEVE Modern Radiance Concealer Concealer vieve-modern-radiance-concealer-light2-1 VideoDrop

    Modern Radiance Concealer

    Modern Radiance Concealer

    light 2
    £27.00
    £27.00