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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out. 

  • VIEVE Best Sellers

    Shop our VIEVE best sellers now and your makeup bag will thank you later.

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  • NEW IN: PRICK AND GRIND

    Two new shades. Same everyday favourite lip balm. Say hello to Prick & Grind.

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  • Modern Radiance Cream Bronzer

    tan
    Regular price £35.00
    Regular price Sale price £35.00
  • Modern Lip Definer

    velvet sands
    Regular price £21.00
    Regular price Sale price £21.00
  • 117 Foundation Brush

    117
    Regular price £28.00
    Regular price Sale price £28.00
  • NEW & LIMITED EDITION

    The Icon Pouch

    Regular price £16.00
    Regular price Sale price £16.00
  • Modern Powder Perfector

    light
    Regular price £33.00
    Regular price Sale price £33.00
  • Sunset Blush Balm

    cherub
    Regular price £24.00
    Regular price Sale price £24.00
  • Eye Wand

    sand
    Regular price £26.00
    Regular price Sale price £26.00
  • Modern Matte Lipstick

    ninetease
    Regular price £25.00
    Regular price Sale price £25.00
  • Modern Radiance Cream Bronzer

    medium
    Regular price £35.00
    Regular price Sale price £35.00
  • Sunset Blush

    pesca
    Regular price £27.00
    Regular price Sale price £27.00
  • Modern Radiance Concealer

    light 1
    Regular price £28.00
    Regular price Sale price £28.00
  • Lip Dew

    cherry
    Regular price £22.00
    Regular price Sale price £22.00
  • Sharpener

    Regular price £7.00
    Regular price Sale price £7.00
  • Joie de VIEVE Sweatshirt

    grey
    Regular price £39.00
    Regular price Sale price £39.00
  • Modern Radiance Concealer

    medium 1
    Regular price £28.00
    Regular price Sale price £28.00
  • The Essential+ Makeup Bag

    Regular price £25.00
    Regular price Sale price £25.00
  • Power Ink Liner

    dark brown
    Regular price £23.00
    Regular price Sale price £23.00
  • Eye Wand

    mahogany
    Regular price £26.00
    Regular price Sale price £26.00
  • Icon Mascara

    midnight black
    Regular price £27.00
    Regular price Sale price £27.00
  • Eye Wand

    vanilla
    Regular price £26.00
    Regular price Sale price £26.00
  • Modern Radiance Cream Bronzer

    light
    Regular price £35.00
    Regular price Sale price £35.00
  • TRAVEL SIZE

    Skin Dew Travel Size

    liquid highlighter
    Regular price £12.00
    Regular price Sale price £12.00