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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out. 

  • VIEVE Best Sellers

    Shop our VIEVE best sellers now and your makeup bag will thank you later.

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  • FINAL CHANCE FAVOURITES

    Shop icon VIEVE products for up to 60% off in our Archive Sale before they’re gone for good. 

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  • LIMITED-EDITION & EXCLUSIVE
    VIEVE Hotlips x Supermodel Sets vieve-lip-dew-supermodel-hot-lips-1_2007cf0a-3088-4279-9243-0e553cbd5f0f files/vieve-lip-dew-supermodel-hot-lips-2_a6902c09-f15c-45cb-8cf4-83f8c2f48d85.jpg

    Hotlips x Supermodel

    Hotlips x Supermodel

    supermodel
    £235.00
    £235.00
  • SAVE 15%
    VIEVE THE EYE WAND DUO KIT bundle vieve-eyewand-bundle-1_34b070e2-811a-4853-895c-4ef5a4dafb80 VideoDrop

    THE EYE WAND DUO KIT

    THE EYE WAND DUO KIT

    customisable eye wand duo
    £44.00
    £52.00 £44.00
  • SAVE 30%
    VIEVE The Icons Sets vieve-the-icons-mascara-primer-gift-set-1 files/vieve-the-icons-mascara-primer-gift-set-8.jpg

    The Icons

    The Icons

    £42.00
    £60.00 £42.00
  • VIEVE Lip Dew Lip gloss vieve-lip-dew-original-clear-lipgloss-1 VideoDrop

    Lip Dew

    Lip Dew

    original
    £22.00
    £22.00
  • ARCHIVE
    VIEVE The Essential Eyeshadow Palette Eyeshadow vieve-essential-eyeshadow-palette-1 VideoDrop

    The Essential Eyeshadow Palette

    The Essential Eyeshadow Palette

    £24.50
    £49.00 £24.50
  • TRAVEL SIZE
    VIEVE Skin Nova Travel Size Primer skin-nova-mini-primer-1 VideoDrop

    Skin Nova Travel Size

    Skin Nova Travel Size

    radiant makeup primer
    £15.00
    £15.00
  • LIMITED-EDITION & EXCLUSIVE
    VIEVE The Heritage Sock Apparel vieve-heritage-socks-beige-1 files/vieve-heritage-socks-beige-2.jpg

    The Heritage Sock

    The Heritage Sock

    £10.00
    £10.00
  • VIEVE Eye Wand Eyeshadow vieve-hazelnut-brown-cream-eyeshadow-1 VideoDrop

    Eye Wand

    Eye Wand

    hazelnut
    £26.00
    £26.00
  • VIEVE Modern Radiance Cream Bronzer Bronzer vieve-modern-radiance-cream-bronzer-tan-1 VideoDrop

    Modern Radiance Cream Bronzer

    Modern Radiance Cream Bronzer

    tan
    £35.00
    £35.00
  • VIEVE Modern Lip Definer Lip liner vieve-velvet-sands-beige-lip-liner-1 VideoDrop

    Modern Lip Definer

    Modern Lip Definer

    velvet sands
    £21.00
    £21.00
  • VIEVE 117 Foundation Brush Brushes vieve-117-foundation-brush-1 VideoDrop

    117 Foundation Brush

    117 Foundation Brush

    £28.00
    £28.00
  • LIMITED-EDITION
    VIEVE The Icon Pouch Accessories vieve-icon-pouch-bag-black-1 files/vieve-icon-pouch-bag-black-2_33d33225-f840-47e2-9bb6-4c64c4bcf551.jpg

    The Icon Pouch

    The Icon Pouch

    £16.00
    £16.00
  • VIEVE Sunset Blush Balm Blush vieve-cherub-pink-cream-blush-balm-1 VideoDrop

    Sunset Blush Balm

    Sunset Blush Balm

    cherub
    £24.00
    £24.00
  • VIEVE Eye Wand Eyeshadow vieve-sand-pink-eyeshadow-stick-1 VideoDrop

    Eye Wand

    Eye Wand

    sand
    £26.00
    £26.00
  • ARCHIVE
    VIEVE Modern Matte Lipstick Lipstick vieve-ninetease-90s-brown-matte-lipstick-1 VideoDrop

    Modern Matte Lipstick

    Modern Matte Lipstick

    ninetease
    £12.50
    £25.00 £12.50
  • VIEVE Modern Radiance Cream Bronzer Bronzer vieve-modern-radiance-cream-bronzer-medium-1 VideoDrop

    Modern Radiance Cream Bronzer

    Modern Radiance Cream Bronzer

    medium
    £35.00
    £35.00
  • ARCHIVE
    VIEVE Sunset Blush Blush vieve-pesca-sunset-peach-blush-1 VideoDrop

    Sunset Blush

    Sunset Blush

    pesca
    £13.50
    £27.00 £13.50
  • VIEVE Modern Radiance Concealer Concealer vieve-modern-radiance-concealer-light1-1 VideoDrop

    Modern Radiance Concealer

    Modern Radiance Concealer

    light 1
    £28.00
    £28.00
  • VIEVE Lip Dew Lip gloss vieve-lip-dew-cherry-berry-lipgloss-1 VideoDrop

    Lip Dew

    Lip Dew

    cherry
    £22.00
    £22.00
  • VIEVE Sharpener Accessories vieve-makeup-pencil-sharpener-1 files/vieve-makeup-pencil-sharpener-2.jpg

    Sharpener

    Sharpener

    £7.00
    £7.00
  • ARCHIVE
    VIEVE Joie de VIEVE Sweatshirt Apparel grey-joie-de-vieve-sweatshirt-1 files/grey-joie-de-vieve-sweatshirt-2.jpg

    Joie de VIEVE Sweatshirt

    Joie de VIEVE Sweatshirt

    grey
    £19.50
    £39.00 £19.50
  • VIEVE Modern Radiance Concealer Concealer vieve-modern-radiance-concealer-medium1-1 VideoDrop

    Modern Radiance Concealer

    Modern Radiance Concealer

    medium 1
    £28.00
    £28.00