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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out. 

  • VIEVE Best Sellers

    Shop our VIEVE best sellers now and your makeup bag will thank you later.

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  • FINAL CHANCE FAVOURITES

    Shop icon VIEVE products for up to 60% off in our Archive Sale before they’re gone for good. 

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  • VIEVE Power Ink Liner Eyeliner vieve-power-ink-liner-brown-eyeliner-1 VideoDrop

    Power Ink Liner

    Power Ink Liner

    dark brown
    £23.00
    £23.00
  • VIEVE Eye Wand Eyeshadow vieve-mahogany-brown-eyeshadow-pencil-1 VideoDrop

    Eye Wand

    Eye Wand

    mahogany
    £26.00
    £26.00
  • VIEVE Eye Wand Eyeshadow vieve-vanilla-white-eyeshadow-stick-1 VideoDrop

    Eye Wand

    Eye Wand

    vanilla
    £26.00
    £26.00
  • VIEVE Modern Radiance Cream Bronzer Bronzer vieve-modern-radiance-cream-bronzer-light-1 VideoDrop

    Modern Radiance Cream Bronzer

    Modern Radiance Cream Bronzer

    light
    £35.00
    £35.00
  • TRAVEL SIZE
    VIEVE Skin Dew Travel Size Highlighter vieve-skin-dew-mini-highlighter-1 VideoDrop

    Skin Dew Travel Size

    Skin Dew Travel Size

    liquid highlighter
    £12.00
    £12.00
  • VIEVE Modern Lip Definer Lip liner vieve-rumour-warm-brown-lip-liner-1 VideoDrop

    Modern Lip Definer

    Modern Lip Definer

    rumour
    £21.00
    £21.00
  • VIEVE Skin Nova Complexion Balm Foundation vieve-skin-nova-complexion-balm-210-medium-golden-1 VideoDrop

    Skin Nova Complexion Balm

    Skin Nova Complexion Balm

    210
    £36.00
    £36.00
  • VIEVE Modern Radiance Concealer Concealer vieve-modern-radiance-concealer-light3-1 VideoDrop

    Modern Radiance Concealer

    Modern Radiance Concealer

    light 3
    £28.00
    £28.00
  • VIEVE Skin Nova Complexion Balm Foundation vieve-skin-nova-complexion-balm-120-light-neutral-1 VideoDrop

    Skin Nova Complexion Balm

    Skin Nova Complexion Balm

    120
    £36.00
    £36.00
  • ARCHIVE
    VIEVE The Muse Eyeshadow Palette Eyeshadow vieve-muse-palette-1 VideoDrop

    The Muse Eyeshadow Palette

    The Muse Eyeshadow Palette

    £24.50
    £49.00 £24.50
  • VIEVE Modern Lip Definer Lip liner vieve-aphrodyte-nude-pink-lip-liner-1 VideoDrop

    Modern Lip Definer

    Modern Lip Definer

    aphrodyte
    £21.00
    £21.00
  • EXCLUSIVE
    VIEVE Luxe Makeup Bag Mini Accessories vieve-luxe-makeup-bag-mini-ribbed-black-1 files/vieve-luxe-makeup-bag-mini-ribbed-black-3.jpg

    Luxe Makeup Bag Mini

    Luxe Makeup Bag Mini

    ribbed black
    £21.00
    £21.00
  • VIEVE Sunset Blush Blush vieve-cherub-sunset-pink-blush-1 VideoDrop

    Sunset Blush

    Sunset Blush

    cherub
    £27.00
    £27.00
  • VIEVE Lip Dew Lip gloss vieve-lip-dew-cherub-pink-lipgloss-1 VideoDrop

    Lip Dew

    Lip Dew

    cherub
    £22.00
    £22.00
  • VIEVE Sunset Blush Balm Blush vieve-piazza-red-liquid-blush-balm-1 VideoDrop

    Sunset Blush Balm

    Sunset Blush Balm

    piazza
    £24.00
    £24.00
  • VIEVE Bath, Body & Massage Oil Bathleisure™ vieve-bath-body-massage-oil-1 files/vieve-bath-body-massage-oil-3.jpg

    Bath, Body & Massage Oil

    Bath, Body & Massage Oil

    £31.00
    £31.00
  • VIEVE Modern Powder Perfector Powder vieve-setting-powder-medium-1 VideoDrop

    Modern Powder Perfector

    Modern Powder Perfector

    medium
    £33.00
    £33.00
  • VIEVE Skin Nova Complexion Balm Foundation vieve-skin-nova-complexion-balm-140-light-warm-1 VideoDrop

    Skin Nova Complexion Balm

    Skin Nova Complexion Balm

    140
    £36.00
    £36.00
  • ARCHIVE
    VIEVE Modern Matte Lipstick Lipstick vieve-powersuit-orange-matte-lipstick-1 VideoDrop

    Modern Matte Lipstick

    Modern Matte Lipstick

    power suit
    £12.50
    £25.00 £12.50
  • EXCLUSIVE
    VIEVE VIEVE Gratitude Attitude Hoodie Apparel vieve-light-grey-marl-gratitude-hoodie-1 VideoDrop

    VIEVE Gratitude Attitude Hoodie

    VIEVE Gratitude Attitude Hoodie

    light grey marl
    £49.00
    £49.00
  • VIEVE Eye Wand Eyeshadow vieve-coffee-brown-eyeshadow-stick-1 VideoDrop

    Eye Wand

    Eye Wand

    coffee
    £26.00
    £26.00
  • VIEVE Satin Slip Lipstick Lipstick vieve-silk-sheets-pink-satin-lipstick-1 VideoDrop

    Satin Slip Lipstick

    Satin Slip Lipstick

    silk sheets
    £25.00
    £25.00