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Shop All Best Sellers New In Trending Now Exclusives Sets E-GIFT CARD Minis & Travel-size Brushes Jamie's Top Picks Shop The Look

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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out.

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About VIEVE

Discover the story behind VIEVE, as told by our founder, Jamie Genevieve.

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VIEVE Best Sellers

Shop our VIEVE best sellers now and your makeup bag will thank you later.

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The Muse Eyeshadow Palette

The Muse Eyeshadow Palette

Regular price £49.00

Regular price Sale price £49.00
Unit price per
Modern Lip Definer

Modern Lip Definer
aphrodyte

Regular price £19.00

Regular price Sale price £19.00
Unit price per
EXCLUSIVE

Luxe Makeup Bag Mini

Luxe Makeup Bag Mini
ribbed black

Regular price £21.00

Regular price Sale price £21.00
Unit price per
Sunset Blush

Sunset Blush
cherub

Regular price £27.00

Regular price Sale price £27.00
Unit price per
Lip Dew

Lip Dew
cherub

Regular price £21.00

Regular price Sale price £21.00
Unit price per
Sunset Blush Balm

Sunset Blush Balm
piazza

Regular price £24.00

Regular price Sale price £24.00
Unit price per
Bath, Body & Massage Oil

Bath, Body & Massage Oil

Regular price £29.00

Regular price Sale price £29.00
Unit price per
Modern Powder Perfector

Modern Powder Perfector
medium

Regular price £32.00

Regular price Sale price £32.00
Unit price per
Skin Nova Complexion Balm

Skin Nova Complexion Balm
140

Regular price £34.00

Regular price Sale price £34.00
Unit price per
Modern Matte Lipstick

Modern Matte Lipstick
power suit

Regular price £23.00

Regular price Sale price £23.00
Unit price per
EXCLUSIVE

VIEVE Gratitude Attitude Hoodie

VIEVE Gratitude Attitude Hoodie
light grey marl

Regular price £49.00

Regular price Sale price £49.00
Unit price per
Eye Wand

Eye Wand
coffee

Regular price £25.00

Regular price Sale price £25.00
Unit price per
Modern Matte Lipstick

Modern Matte Lipstick
promise

Regular price £23.00

Regular price Sale price £23.00
Unit price per
Satin Slip Lipstick

Satin Slip Lipstick
silk sheets

Regular price £23.00

Regular price Sale price £23.00
Unit price per
E-GIFT CARD

E-GIFT CARD

Regular price From £10.00

Regular price Sale price From £10.00
Unit price per
Lip Dew

Lip Dew
pesca

Regular price £21.00

Regular price Sale price £21.00
Unit price per
121 Blush & Bronze Brush

121 Blush & Bronze Brush

Regular price £29.00

Regular price Sale price £29.00
Unit price per
NEW IN

Invisiveil Setting Spray Travel Size

Invisiveil Setting Spray Travel Size
35ml

Regular price £16.00

Regular price Sale price £16.00
Unit price per
Skin Nova Complexion Balm

Skin Nova Complexion Balm
130

Regular price £34.00

Regular price Sale price £34.00
Unit price per
Satin Slip Lipstick

Satin Slip Lipstick
nightie

Regular price £23.00

Regular price Sale price £23.00
Unit price per
The Modern Makeup Sponge

The Modern Makeup Sponge

Regular price £14.00

Regular price Sale price £14.00
Unit price per
LIMITED-EDITION

C'est La Vieve T-Shirt

C'est La Vieve T-Shirt
black

Regular price £29.00

Regular price Sale price £29.00
Unit price per

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