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Shop All Best Sellers New In Trending Now Exclusives Sets E-GIFT CARD Minis & Travel-size Brushes Jamie's Top Picks Shop The Look

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Tried, tested and loved on repeat. These are the VIEVE icons everyone keeps coming back for.

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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out.

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About VIEVE

Discover the story behind VIEVE, as told by our founder, Jamie Genevieve.

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VIEVE Best Sellers

Shop our VIEVE best sellers now and your makeup bag will thank you later.

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Eye Wand

Eye Wand
raven

Regular price £25.00

Regular price Sale price £25.00
Unit price per
Nova Glow Liquid Light

Nova Glow Liquid Light
ballerina

Regular price £27.00

Regular price Sale price £27.00
Unit price per
Sunset Blush

Sunset Blush
piazza

Regular price £27.00

Regular price Sale price £27.00
Unit price per
Eye Wand

Eye Wand
espresso

Regular price £25.00

Regular price Sale price £25.00
Unit price per
Poutder

Poutder
ripple

Regular price £23.00

Regular price Sale price £23.00
Unit price per
Modern Lip Definer

Modern Lip Definer
stupid cupid

Regular price £19.00

Regular price Sale price £19.00
Unit price per
Modern Matte Lipstick

Modern Matte Lipstick
muse

Regular price £23.00

Regular price Sale price £23.00
Unit price per
Sunset Blush Balm

Sunset Blush Balm
pesca

Regular price £24.00

Regular price Sale price £24.00
Unit price per
Modern Matte Lipstick

Modern Matte Lipstick
cherub's kiss

Regular price £23.00

Regular price Sale price £23.00
Unit price per
Soul Shadows

Soul Shadows
gilt

Regular price £29.00

Regular price Sale price £29.00
Unit price per
SAVE 30%

Modern Matte Lipstick

Modern Matte Lipstick
pinch

Regular price £23.00

Regular price Sale price £23.00
Unit price per
LIMITED-EDITION

C'est La Vieve T-Shirt

C'est La Vieve T-Shirt
white

Regular price £29.00

Regular price Sale price £29.00
Unit price per
Nova Glow Liquid Light

Nova Glow Liquid Light
holy chic

Regular price £27.00

Regular price Sale price £27.00
Unit price per
Nova Glow Liquid Light

Nova Glow Liquid Light
bijou

Regular price £27.00

Regular price Sale price £27.00
Unit price per
BUY 2, SAVE 20%

Half Lash

Half Lash
hl5 | smoky

Regular price £11.00

Regular price Sale price £11.00
Unit price per
119 Conceal & Prime Brush

119 Conceal & Prime Brush

Regular price £25.00

Regular price Sale price £25.00
Unit price per
Modern Lip Definer

Modern Lip Definer
peach'd

Regular price £19.00

Regular price Sale price £19.00
Unit price per
Skin Nova Complexion Balm

Skin Nova Complexion Balm
220

Regular price £34.00

Regular price Sale price £34.00
Unit price per
BACK IN STOCK

Modern Lip Definer

Modern Lip Definer
brat

Regular price £19.00

Regular price Sale price £19.00
Unit price per
Modern Matte Lipstick

Modern Matte Lipstick
lara

Regular price £23.00

Regular price Sale price £23.00
Unit price per
Soul Shadows

Soul Shadows
terra

Regular price £29.00

Regular price Sale price £29.00
Unit price per
BUY 2, SAVE 20%

Half Lash

Half Lash
hl3 | whisper

Regular price £11.00

Regular price Sale price £11.00
Unit price per

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