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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out. 

  • VIEVE Best Sellers

    Shop our VIEVE best sellers now and your makeup bag will thank you later.

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  • NEW IN: PRICK AND GRIND

    Two new shades. Same everyday favourite lip balm. Say hello to Prick & Grind.

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  • Skin Nova Complexion Balm

    130
    Regular price £36.00
    Regular price Sale price £36.00
  • Satin Slip Lipstick

    nightie
    Regular price £25.00
    Regular price Sale price £25.00
  • The Modern Makeup Sponge

    Regular price £14.00
    Regular price Sale price £14.00
  • C'est La Vieve T-Shirt

    black
    Regular price £29.00
    Regular price Sale price £29.00
  • Eye Wand

    raven
    Regular price £26.00
    Regular price Sale price £26.00
  • Nova Glow Liquid Light

    ballerina
    Regular price £28.00
    Regular price Sale price £28.00
  • Sunset Blush

    piazza
    Regular price £27.00
    Regular price Sale price £27.00
  • Eye Wand

    espresso
    Regular price £26.00
    Regular price Sale price £26.00
  • Poutder

    ripple
    Regular price £24.00
    Regular price Sale price £24.00
  • Modern Lip Definer

    stupid cupid
    Regular price £21.00
    Regular price Sale price £21.00
  • Modern Matte Lipstick

    muse
    Regular price £25.00
    Regular price Sale price £25.00
  • Sunset Blush Balm

    pesca
    Regular price £24.00
    Regular price Sale price £24.00
  • Modern Matte Lipstick

    cherub's kiss
    Regular price £25.00
    Regular price Sale price £25.00
  • Soul Shadows

    gilt
    Regular price £29.00
    Regular price Sale price £29.00
  • Modern Matte Lipstick

    pinch
    Regular price £25.00
    Regular price Sale price £25.00
  • C'est La Vieve T-Shirt

    white
    Regular price £29.00
    Regular price Sale price £29.00
  • Nova Glow Liquid Light

    holy chic
    Regular price £28.00
    Regular price Sale price £28.00
  • Nova Glow Liquid Light

    bijou
    Regular price £28.00
    Regular price Sale price £28.00
  • BUY 2, SAVE 20%

    Half Lash

    hl5 | smoky
    Regular price £11.00
    Regular price Sale price £11.00
  • 119 Conceal & Prime Brush

    Regular price £26.00
    Regular price Sale price £26.00
  • Modern Lip Definer

    peach'd
    Regular price £21.00
    Regular price Sale price £21.00
  • Skin Nova Complexion Balm

    220
    Regular price £36.00
    Regular price Sale price £36.00