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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out. 

  • VIEVE Best Sellers

    Shop our VIEVE best sellers now and your makeup bag will thank you later.

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  • FINAL CHANCE FAVOURITES

    Shop icon VIEVE products for up to 60% off in our Archive Sale before they’re gone for good. 

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  • ARCHIVE
    VIEVE Half Lash Lashes vieve-smoky-half-strip-lashes-1 files/vieve-smoky-half-strip-lashes-2.jpg

    Half Lash

    Half Lash

    hl5 | smoky
    £4.40
    £11.00 £4.40
  • VIEVE 119 Conceal & Prime Brush Brushes vieve-119-concealer-brush-1 VideoDrop

    119 Conceal & Prime Brush

    119 Conceal & Prime Brush

    £26.00
    £26.00
  • VIEVE Modern Lip Definer Lip liner vieve-peachd-peach-lip-liner-1 VideoDrop

    Modern Lip Definer

    Modern Lip Definer

    peach'd
    £21.00
    £21.00
  • VIEVE Skin Nova Complexion Balm Foundation vieve-skin-nova-complexion-balm-220-medium-warm-1 VideoDrop

    Skin Nova Complexion Balm

    Skin Nova Complexion Balm

    220
    £36.00
    £36.00
  • VIEVE Modern Lip Definer Lip liner vieve-brat-pinky-brown-lip-liner-1_1586a00c-40a0-4376-8290-e20b78fc7781 VideoDrop

    Modern Lip Definer

    Modern Lip Definer

    brat
    £21.00
    £21.00
  • VIEVE Soul Shadows Eyeshadow vieve-soulshadows-terra-nude-eyeshadow-palette-1 VideoDrop

    Soul Shadows

    Soul Shadows

    terra
    £29.00
    £29.00
  • EXCLUSIVE
    VIEVE The Nova Candle Bathleisure™ vieve-nova-candle-1 VideoDrop

    The Nova Candle

    The Nova Candle

    £47.00
    £47.00
  • VIEVE Sunset Blush Balm Blush vieve-sunset-strawb-strawberry-red-liquid-blush-1 files/vieve-sunset-strawb-strawberry-red-liquid-blush-2.jpg

    Sunset Blush Balm

    Sunset Blush Balm

    strawb
    £24.00
    £24.00
  • ARCHIVE
    VIEVE Dimension Face Palette Face Palette vieve-dimension-face-palette-twilight-1 VideoDrop

    Dimension Face Palette

    Dimension Face Palette

    twilight
    £19.50
    £39.00 £19.50
  • ARCHIVE
    VIEVE Eye Wand Eyeshadow vieve-eye-wand-lilac-light-purple-eyeshadow-stick-1 VideoDrop

    Eye Wand

    Eye Wand

    lilac
    £13.00
    £26.00 £13.00
  • ARCHIVE
    VIEVE Sunset Blush Blush vieve-sunset-rosa-dusky-pink-blush-1 VideoDrop

    Sunset Blush

    Sunset Blush

    rosa
    £13.50
    £27.00 £13.50
  • VIEVE Satin Slip Lipstick Lipstick vieve-deeplove-berry-satin-lipstick-1 VideoDrop

    Satin Slip Lipstick

    Satin Slip Lipstick

    deep love
    £25.00
    £25.00
  • VIEVE Modern Lip Definer Lipstick vieve-bark-90s-lip-liner-1 VideoDrop

    Modern Lip Definer

    Modern Lip Definer

    bark
    £21.00
    £21.00
  • VIEVE Modern Lip Definer Lip liner vieve-bewitched-rose-lip-liner-1 VideoDrop

    Modern Lip Definer

    Modern Lip Definer

    bewitched
    £21.00
    £21.00
  • VIEVE Satin Slip Lipstick Lipstick vieve-kink-nude-satin-lipstick-1 VideoDrop

    Satin Slip Lipstick

    Satin Slip Lipstick

    kink
    £25.00
    £25.00
  • VIEVE Modern Lip Definer Lip liner vieve-muse-red-lip-liner-1 VideoDrop

    Modern Lip Definer

    Modern Lip Definer

    muse
    £21.00
    £21.00
  • ARCHIVE
    VIEVE Soul Shadows Eyeshadow vieve-soulshadows-lure-pink-eyeshadow-palette-1 VideoDrop

    Soul Shadows

    Soul Shadows

    lure
    £20.30
    £29.00 £20.30
  • ARCHIVE
    VIEVE Poutder Lipstick vieve-pinkie-light-cool-pink-lip-mousse-1 VideoDrop

    Poutder

    Poutder

    pinkie
    £14.40
    £24.00 £14.40
  • VIEVE Skin Nova Complexion Balm Foundation vieve-skin-nova-complexion-balm-110-light-golden-1 VideoDrop

    Skin Nova Complexion Balm

    Skin Nova Complexion Balm

    110
    £36.00
    £36.00
  • VIEVE Lip Dew Lip gloss vieve-lip-dew-mirror-clear-lipgloss-1 VideoDrop

    Lip Dew

    Lip Dew

    mirror
    £22.00
    £22.00
  • ARCHIVE
    VIEVE Modern Matte Lipstick Lipstick vieve-brat-pinky-brown-matte-lipstick-1_c742aede-f163-4ef4-9674-828999865aeb VideoDrop

    Modern Matte Lipstick

    Modern Matte Lipstick

    brat
    £12.50
    £25.00 £12.50
  • ARCHIVE
    VIEVE Sunset Blush Blush vieve-malbec-sunset-purple-blush-1 VideoDrop

    Sunset Blush

    Sunset Blush

    malbec
    £13.50
    £27.00 £13.50