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CLUB VIEVE: NOW BOARDING

Welcome to our new summer collection. Inspired by sun-soaked beach clubs and retro holiday nostalgia, this is your one-way ticket to looking sun-drenched and radiant wherever you are.
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Face
JET-SET & SET

Your go-to setting spray, now in travel size. Same 16-hour hold* and ultra-fine mist — designed for the on-the-go.
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Eyes
BACK IN STOCK

Eye Wand in Sand has officially returned. Shop this soft, sandy pink shade of our bestselling eyeshadow stick before it sells out again.
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Lips
SAVE ON YOUR SIGNATURE LIP

Line, blur, and go. Get 15% off your chosen shades of Poutder and Modern Lip Definer in The Perfect Poutder Kit.
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Bathleisure™
VIEVE The Label
The Gratitude Attitude hoodie

The wait is over. The Gratitude Attitude hoodie is here and ready for you to style literally however you want
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Shop All Club VIEVE Best Sellers New In Trending Now Exclusives Sets Gift Card Brushes Jamie's Top Picks

CLUB VIEVE: NOW BOARDING

Welcome to our new summer collection. Inspired by sun-soaked beach clubs and retro holiday nostalgia, this is your one-way ticket to looking sun-drenched and radiant wherever you are.

SHOP THE COLLECTION

Shop All Face Primer Foundation Concealer Powder Bronzer Blush Highlighter Setting Spray Refills Face Brushes & Tools Face Sets

JET-SET & SET

Your go-to setting spray, now in travel size. Same 16-hour hold* and ultra-fine mist — designed for the on-the-go.

Shop Now

Shop All Eyes Mascara Eyeshadow Stick Eyeshadow Palette Eyeliner Lashes Eye Brushes & Tools

BACK IN STOCK

Eye Wand in Sand has officially returned. Shop this soft, sandy pink shade of our bestselling eyeshadow stick before it sells out again.

Shop Eye Wand Sand

Shop All Lips Lip Balm Lip Liner Lipstick Lip Gloss Lip Brush Lip Sets

SAVE ON YOUR SIGNATURE LIP

Line, blur, and go. Get 15% off your chosen shades of Poutder and Modern Lip Definer in The Perfect Poutder Kit.

Shop Now

Shop All Bathleisure™ Bathleisure™ Set Bath & Shower Gel Bath & Body Oil Bath salts Candle VIEVE Robe

NEW IN: NOVA CANDLE

Bring the essence of Skin Nova into your home. Uplift your space with the luxurious blend of neroli, vanilla, and bergamot in this new limited-edition, reusable candle.

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Shop All VIEVE The Label Hoodie Makeup Bags Accessories

The Gratitude Attitude hoodie

The wait is over. The Gratitude Attitude hoodie is here and ready for you to style literally however you want

Shop Now

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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out. Plus, receive a limited-time free gift when you spend £60 GBP/$80 USD! T&Cs Apply

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180 products

Modern Radiance Concealer

0 Reviews

Modern Radiance Concealer
medium 4

Regular price £27.00

Regular price Sale price £27.00
Unit price per

Light 1 - neutral Light 2 - cool pink Light 3 - warm beige Light 4 - peach Light 5 - cool pink Medium 1 - neutral Medium 2 - cool pink Medium 3 - warm beige Medium 4 - golden Medium 5 - peach Tan 1 - golden Tan 2 - peach Tan 3 - golden Tan 4 - neutral Tan 5 - peach Deep 1 - golden Deep 2 - red Deep 3 - neutral Deep 4 - red Deep 5 - neutral +
Colour Medium 4 - golden
Modern Powder Perfector

0 Reviews

Modern Powder Perfector
light

Regular price £32.00

Regular price Sale price £32.00
Unit price per

Light / modernpowderperfector Medium / modernpowderperfector Tan / modernpowderperfector Deep / modernpowderperfector +
Colour Light
Satin Slip Lipstick

0 Reviews

Satin Slip Lipstick
kink

Regular price £23.00

Regular price Sale price £23.00
Unit price per

Nightie Silk sheets Kink Hickie Deep love +
Colour Kink
BACK IN STOCK

Eye Wand

0 Reviews

Eye Wand
sand

Regular price £25.00

Regular price Sale price £25.00
Unit price per

Lilac Rose Vanilla Sand Camel Hazelnut Mahogany Coffee Espresso Raven +
Colour Sand
Sunset Blush

0 Reviews

Sunset Blush
cherub

Regular price £27.00

Regular price Sale price £27.00
Unit price per

Pesca / sunsetblush Cherub / sunsetblush Rosa / sunsetblush Sorbet Piazza Malbec +
Colour Cherub
Modern Lip Definer

0 Reviews

Modern Lip Definer
velvet sands

Regular price £19.00

Regular price Sale price £19.00
Unit price per

Velvet sands Brat / modernlipdefiner Bark Rumour Tailored Peach'd Stupid cupid Aphrodyte Bewitched Rogue rouge Muse +
Colour Velvet sands
Satin Slip Lipstick

0 Reviews

Satin Slip Lipstick
deep love

Regular price £23.00

Regular price Sale price £23.00
Unit price per

Nightie Silk sheets Kink Hickie Deep love +
Colour Deep love
Soul Shadows

0 Reviews

Soul Shadows
lure

Regular price £29.00

Regular price Sale price £29.00
Unit price per

Terra Lure Gilt Burn Noir +
Colour Lure
Sunset Blush

0 Reviews

Sunset Blush
piazza

Regular price £27.00

Regular price Sale price £27.00
Unit price per

Pesca / sunsetblush Cherub / sunsetblush Rosa / sunsetblush Sorbet Piazza Malbec +
Colour Piazza
Modern Matte Lipstick

0 Reviews

Modern Matte Lipstick
treasure

Regular price £23.00

Regular price Sale price £23.00
Unit price per

Vieve Treasure Ninetease Comin-in-haute Power suit Pinch Cherub's kiss Deity Brat Promise Lara Muse / modernmattelipstick +
Colour Treasure
Modern Matte Lipstick

0 Reviews

Modern Matte Lipstick
lara

Regular price £23.00

Regular price Sale price £23.00
Unit price per

Vieve Treasure Ninetease Comin-in-haute Power suit Pinch Cherub's kiss Deity Brat Promise Lara Muse / modernmattelipstick +
Colour Lara
Satin Slip Lipstick

0 Reviews

Satin Slip Lipstick
silk sheets

Regular price £23.00

Regular price Sale price £23.00
Unit price per

Nightie Silk sheets Kink Hickie Deep love +
Colour Silk sheets
Eye Wand

0 Reviews

Eye Wand
hazelnut

Regular price £25.00

Regular price Sale price £25.00
Unit price per

Lilac Rose Vanilla Sand Camel Hazelnut Mahogany Coffee Espresso Raven +
Colour Hazelnut
Modern Lip Definer

0 Reviews

Modern Lip Definer
rumour

Regular price £19.00

Regular price Sale price £19.00
Unit price per

Velvet sands Brat / modernlipdefiner Bark Rumour Tailored Peach'd Stupid cupid Aphrodyte Bewitched Rogue rouge Muse +
Colour Rumour
Modern Lip Definer

0 Reviews

Modern Lip Definer
rogue rouge

Regular price £19.00

Regular price Sale price £19.00
Unit price per

Velvet sands Brat / modernlipdefiner Bark Rumour Tailored Peach'd Stupid cupid Aphrodyte Bewitched Rogue rouge Muse +
Colour Rogue rouge
Modern Matte Lipstick

0 Reviews

Modern Matte Lipstick
promise

Regular price £23.00

Regular price Sale price £23.00
Unit price per

Vieve Treasure Ninetease Comin-in-haute Power suit Pinch Cherub's kiss Deity Brat Promise Lara Muse / modernmattelipstick +
Colour Promise
Modern Radiance Concealer

0 Reviews

Modern Radiance Concealer
light 5

Regular price £27.00

Regular price Sale price £27.00
Unit price per

Light 1 - neutral Light 2 - cool pink Light 3 - warm beige Light 4 - peach Light 5 - cool pink Medium 1 - neutral Medium 2 - cool pink Medium 3 - warm beige Medium 4 - golden Medium 5 - peach Tan 1 - golden Tan 2 - peach Tan 3 - golden Tan 4 - neutral Tan 5 - peach Deep 1 - golden Deep 2 - red Deep 3 - neutral Deep 4 - red Deep 5 - neutral +
Colour Light 5 - cool pink
Modern Lip Definer

0 Reviews

Modern Lip Definer
tailored

Regular price £19.00

Regular price Sale price £19.00
Unit price per

Velvet sands Brat / modernlipdefiner Bark Rumour Tailored Peach'd Stupid cupid Aphrodyte Bewitched Rogue rouge Muse +
Colour Tailored
Modern Matte Lipstick

0 Reviews

Modern Matte Lipstick
muse

Regular price £23.00

Regular price Sale price £23.00
Unit price per

Vieve Treasure Ninetease Comin-in-haute Power suit Pinch Cherub's kiss Deity Brat Promise Lara Muse / modernmattelipstick +
Colour Muse
Sunset Blush

0 Reviews

Sunset Blush
malbec

Regular price £27.00

Regular price Sale price £27.00
Unit price per

Pesca / sunsetblush Cherub / sunsetblush Rosa / sunsetblush Sorbet Piazza Malbec +
Colour Malbec
Sunset Blush

0 Reviews

Sunset Blush
sorbet

Regular price £27.00

Regular price Sale price £27.00
Unit price per

Pesca / sunsetblush Cherub / sunsetblush Rosa / sunsetblush Sorbet Piazza Malbec +
Colour Sorbet
Modern Lip Definer

0 Reviews

Modern Lip Definer
muse

Regular price £19.00

Regular price Sale price £19.00
Unit price per

Velvet sands Brat / modernlipdefiner Bark Rumour Tailored Peach'd Stupid cupid Aphrodyte Bewitched Rogue rouge Muse +
Colour Muse
Modern Matte Lipstick

0 Reviews

Modern Matte Lipstick
power suit

Regular price £23.00

Regular price Sale price £23.00
Unit price per

Vieve Treasure Ninetease Comin-in-haute Power suit Pinch Cherub's kiss Deity Brat Promise Lara Muse / modernmattelipstick +
Colour Power suit
Modern Radiance Cream Bronzer

0 Reviews

Modern Radiance Cream Bronzer
deep

Regular price £32.00

Regular price Sale price £32.00
Unit price per

Light / modernradiancecreambronzer Light-medium Medium / modernradiancecreambronzer Tan / modernradiancecreambronzer Deep / modernradiancecreambronzer +
Colour Deep

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