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NEW IN: SUPERMODEL + SOCIALITE

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Shop All Best Sellers New In Trending Now Exclusives Sets Minis & Travel-size Gift Card Brushes Jamie's Top Picks

SMELLS LIKE VIEVE SPIRIT

The '90s called, we answered. Shop our range of nostalgic makeup that feels fresh out of the decade — including NEW Eye Wand & Lip Dew shades.

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Shop All Face Primer Foundation Concealer Powder Bronzer Blush Highlighter Setting Spray Face Brushes & Tools Face Sets Refills

THE SET LIST

Save up to 25% (yep, seriously) on our bestsellers when you shop ‘em in our three new gift sets.

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Shop All Eyes Mascara Eyeshadow Stick Eyeshadow Palette Eyeliner Lashes Eye Brushes & Tools Eye Sets

NEW IN: SMOKE + CONCRETE

Meet our NEW cool-toned, ‘90s-inspired Eye Wand shades. Just like back then, only creamier, softer, and built to stay put ‘til sunrise.

Shop Eye Wand

Shop All Lips Lip Balm Lip Liner Lipstick Lip Gloss Lip Brush Lip Sets

NEW IN: SUPERMODEL + SOCIALITE

Meet our NEW 90s-inspired Lip Dew shades. Just how they did it in the ‘90s, except… more hydrating and waaaay less sticky.

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Shop All Bathleisure™ Bath & Shower Gel Bath & Body Oil Bath Salts Candle Diffuser

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The Gratitude Attitude hoodie

The Gratitude Attitude hoodie is here and ready for you to style literally however you want

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VIEVE Best Sellers

Shop our VIEVE best sellers now and your makeup bag will thank you later.

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SMELLS LIKE VIEVE SPIRIT

Smokey lids, glossy lips, and cool tones — ‘90s makeup never left. Explore our NEW drops that feel fresh out of the era.

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SKIN NOVA COMPLEXION BALM IS BACK

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223 Eyeshadow Packer Brush

223 Eyeshadow Packer Brush

Regular price £23.00

Regular price ~~£0.00~~ Sale price £23.00
Unit price per
225 Precise Eyeshadow Packer Brush

225 Precise Eyeshadow Packer Brush

Regular price £22.00

Regular price ~~£0.00~~ Sale price £22.00
Unit price per
227 Angle Brush

227 Angle Brush

Regular price £19.00

Regular price ~~£0.00~~ Sale price £19.00
Unit price per
229 Lip & Line Brush

229 Lip & Line Brush

Regular price £19.00

Regular price ~~£0.00~~ Sale price £19.00
Unit price per
Sunset Blush Balm

Sunset Blush Balm
cherub

Regular price £24.00

Regular price ~~£0.00~~ Sale price £24.00
Unit price per

Pesca / sunsetblushbalm Cherub / sunsetblushbalm Strawb Rosa / sunsetblushbalm Piazza / sunsetblushbalm +
Colour Cherub
Modern Radiance Concealer

Modern Radiance Concealer
deep 3

Regular price £27.00

Regular price ~~£0.00~~ Sale price £27.00
Unit price per

Light 1 - neutral Light 2 - cool pink Light 3 - warm beige Light 4 - peach Light 5 - cool pink Medium 1 - neutral Medium 2 - cool pink Medium 3 - warm beige Medium 4 - golden Medium 5 - peach Tan 1 - golden Tan 2 - peach Tan 3 - golden Tan 4 - neutral Tan 5 - peach Deep 1 - golden Deep 2 - red Deep 3 - neutral Deep 4 - red Deep 5 - neutral +
Colour Deep 3 - neutral
Modern Radiance Concealer

Modern Radiance Concealer
tan 3

Regular price £27.00

Regular price ~~£0.00~~ Sale price £27.00
Unit price per

Light 1 - neutral Light 2 - cool pink Light 3 - warm beige Light 4 - peach Light 5 - cool pink Medium 1 - neutral Medium 2 - cool pink Medium 3 - warm beige Medium 4 - golden Medium 5 - peach Tan 1 - golden Tan 2 - peach Tan 3 - golden Tan 4 - neutral Tan 5 - peach Deep 1 - golden Deep 2 - red Deep 3 - neutral Deep 4 - red Deep 5 - neutral +
Colour Tan 3 - golden
Modern Powder Perfector

Modern Powder Perfector
tan

Regular price £32.00

Regular price ~~£0.00~~ Sale price £32.00
Unit price per

Deep / modernpowderperfector Tan / modernpowderperfector Medium / modernpowderperfector Light / modernpowderperfector +
Colour Tan
Modern Radiance Concealer

Modern Radiance Concealer
tan 2

Regular price £27.00

Regular price ~~£0.00~~ Sale price £27.00
Unit price per

Light 1 - neutral Light 2 - cool pink Light 3 - warm beige Light 4 - peach Light 5 - cool pink Medium 1 - neutral Medium 2 - cool pink Medium 3 - warm beige Medium 4 - golden Medium 5 - peach Tan 1 - golden Tan 2 - peach Tan 3 - golden Tan 4 - neutral Tan 5 - peach Deep 1 - golden Deep 2 - red Deep 3 - neutral Deep 4 - red Deep 5 - neutral +
Colour Tan 2 - peach
Soul Shadows

Soul Shadows
burn

Regular price £29.00

Regular price ~~£0.00~~ Sale price £29.00
Unit price per

Terra Lure Gilt Burn Noir +
Colour Burn
Lip Dew

Lip Dew
cherub

Regular price £21.00

Regular price ~~£0.00~~ Sale price £21.00
Unit price per

Socialite Supermodel Mirror Original Pesca Cherub Rosa Cherry Strawb +
Colour Cherub
Modern Radiance Concealer

Modern Radiance Concealer
medium 1

Regular price £27.00

Regular price ~~£0.00~~ Sale price £27.00
Unit price per

Light 1 - neutral Light 2 - cool pink Light 3 - warm beige Light 4 - peach Light 5 - cool pink Medium 1 - neutral Medium 2 - cool pink Medium 3 - warm beige Medium 4 - golden Medium 5 - peach Tan 1 - golden Tan 2 - peach Tan 3 - golden Tan 4 - neutral Tan 5 - peach Deep 1 - golden Deep 2 - red Deep 3 - neutral Deep 4 - red Deep 5 - neutral +
Colour Medium 1 - neutral
Modern Bronzer Refill

Modern Bronzer Refill
medium

Regular price £25.00

Regular price ~~£0.00~~ Sale price £25.00
Unit price per

Light Medium Tan Deep +
Colour Medium
Eye Wand

Eye Wand
espresso

Regular price £25.00

Regular price ~~£0.00~~ Sale price £25.00
Unit price per

Concrete Smoke Vanilla Sand Camel Hazelnut Mahogany Coffee Espresso Raven Lilac +
Colour Espresso
Modern Radiance Concealer

Modern Radiance Concealer
deep 2

Regular price £27.00

Regular price ~~£0.00~~ Sale price £27.00
Unit price per

Light 1 - neutral Light 2 - cool pink Light 3 - warm beige Light 4 - peach Light 5 - cool pink Medium 1 - neutral Medium 2 - cool pink Medium 3 - warm beige Medium 4 - golden Medium 5 - peach Tan 1 - golden Tan 2 - peach Tan 3 - golden Tan 4 - neutral Tan 5 - peach Deep 1 - golden Deep 2 - red Deep 3 - neutral Deep 4 - red Deep 5 - neutral +
Colour Deep 2 - red
Modern Radiance Concealer

Modern Radiance Concealer
medium 3

Regular price £27.00

Regular price ~~£0.00~~ Sale price £27.00
Unit price per

Light 1 - neutral Light 2 - cool pink Light 3 - warm beige Light 4 - peach Light 5 - cool pink Medium 1 - neutral Medium 2 - cool pink Medium 3 - warm beige Medium 4 - golden Medium 5 - peach Tan 1 - golden Tan 2 - peach Tan 3 - golden Tan 4 - neutral Tan 5 - peach Deep 1 - golden Deep 2 - red Deep 3 - neutral Deep 4 - red Deep 5 - neutral +
Colour Medium 3 - warm beige
Modern Powder Perfector Refill

Modern Powder Perfector Refill
tan

Regular price £23.00

Regular price ~~£0.00~~ Sale price £23.00
Unit price per

Colour Tan
Modern Radiance Concealer

Modern Radiance Concealer
medium 4

Regular price £27.00

Regular price ~~£0.00~~ Sale price £27.00
Unit price per

Light 1 - neutral Light 2 - cool pink Light 3 - warm beige Light 4 - peach Light 5 - cool pink Medium 1 - neutral Medium 2 - cool pink Medium 3 - warm beige Medium 4 - golden Medium 5 - peach Tan 1 - golden Tan 2 - peach Tan 3 - golden Tan 4 - neutral Tan 5 - peach Deep 1 - golden Deep 2 - red Deep 3 - neutral Deep 4 - red Deep 5 - neutral +
Colour Medium 4 - golden
Modern Powder Perfector

Modern Powder Perfector
light

Regular price £32.00

Regular price ~~£0.00~~ Sale price £32.00
Unit price per

Deep / modernpowderperfector Tan / modernpowderperfector Medium / modernpowderperfector Light / modernpowderperfector +
Colour Light
Satin Slip Lipstick

Satin Slip Lipstick
kink

Regular price £23.00

Regular price ~~£0.00~~ Sale price £23.00
Unit price per

Nightie Silk sheets Kink Hickie Deep love +
Colour Kink
Sunset Blush

Sunset Blush
cherub

Regular price £27.00

Regular price Sale price £27.00
Unit price per

Pesca / sunsetblush Cherub / sunsetblush Rosa / sunsetblush Piazza Malbec +
Colour Cherub

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