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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out. 

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  • FREE PRECISION POWDER PUFF

    When you buy our new silky, blurring Invisiveil Loose Setting Powder.

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  • 554 total reviews

    Soul Shadows

    eyeshadow quad - terra
    Regular price £20.30
    Regular price £29.00 Sale price £20.30
  • 215 total reviews

    The Nova Candle

    Regular price £47.00
    Regular price Sale price £47.00
  • 1294 total reviews

    Sunset Blush Balm

    luminous liquid blush - strawb
    Regular price £24.00
    Regular price Sale price £24.00
  • 162 total reviews

    Dimension Face Palette

    twilight
    Regular price £19.50
    Regular price £39.00 Sale price £19.50
  • 1904 total reviews

    Eye Wand

    creamy eyeshadow stick - lilac
    Regular price £13.00
    Regular price £26.00 Sale price £13.00
  • 628 total reviews

    Satin Slip Lipstick

    cream satin lipstick - deep love
    Regular price £25.00
    Regular price Sale price £25.00
  • 1852 total reviews

    Modern Lip Definer

    creamy long-lasting lip liner - bark
    Regular price £21.00
    Regular price Sale price £21.00
  • 65 total reviews

    Lip Sync

    brat
    Regular price £24.00
    Regular price £32.00 Sale price £24.00
  • 628 total reviews

    Satin Slip Lipstick

    cream satin lipstick - kink
    Regular price £25.00
    Regular price Sale price £25.00
  • 1852 total reviews

    Modern Lip Definer

    creamy long-lasting lip liner - muse
    Regular price £12.60
    Regular price £21.00 Sale price £12.60
  • 554 total reviews

    Soul Shadows

    eyeshadow quad - lure
    Regular price £20.30
    Regular price £29.00 Sale price £20.30
  • 330 total reviews

    Poutder

    pinkie
    Regular price £14.40
    Regular price £24.00 Sale price £14.40
  • AWARD-WINNING
    2403 total reviews

    Skin Nova Complexion Balm

    foundation - 110, light golden
    Regular price £36.00
    Regular price Sale price £36.00
  • 2285 total reviews

    Lip Dew

    high shine lip gloss - mirror (clear)
    Regular price £22.00
    Regular price Sale price £22.00
  • 1828 total reviews

    Modern Matte Lipstick

    brat
    Regular price £12.50
    Regular price £25.00 Sale price £12.50
  • 1314 total reviews

    Sunset Blush

    powder blush - malbec
    Regular price £13.50
    Regular price £27.00 Sale price £13.50
  • 1686 total reviews

    Modern Radiance Concealer

    medium-full coverage concealer - light 4, peach
    Regular price £28.00
    Regular price Sale price £28.00
  • 83 total reviews

    115 Sculpted Complexion Brush

    Regular price £26.00
    Regular price Sale price £26.00
  • 1686 total reviews

    Modern Radiance Concealer

    medium-full coverage concealer - medium 4, golden
    Regular price £28.00
    Regular price Sale price £28.00
  • AWARD-WINNING
    1165 total reviews

    Super Skin Nova Travel Size

    moisture rich primer, 12ml
    Regular price £17.00
    Regular price Sale price £17.00
  • AWARD-WINNING
    987 total reviews

    Skin Dew XL

    liquid highlighter, 60ml
    Regular price £44.00
    Regular price Sale price £44.00