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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out. 

Bestsellers

The Nova Collection

Face

Primer

Eyes

Lips

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    When you buy our new silky, blurring Invisiveil Loose Setting Powder.

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  • AWARD-WINNING
    VIEVE Power Ink Liner Eyeliner vieve-power-ink-liner-brown-eyeliner-1 VideoDrop

    Power Ink Liner

    Power Ink Liner

    dark brown
    £23.00
    £23.00
  • AWARD-WINNING
    VIEVE Eye Wand (OLD) Eyeshadow vieve-mahogany-brown-eyeshadow-pencil-1 VideoDrop

    Eye Wand

    Eye Wand

    creamy eyeshadow stick - mahogany
    £26.00
    £26.00
  • AWARD-WINNING
    VIEVE Eye Wand Eyeshadow vieve-vanilla-white-eyeshadow-stick-1 VideoDrop

    Eye Wand

    Eye Wand

    creamy eyeshadow stick - vanilla
    £26.00
    £26.00
  • AWARD-WINNING
    VIEVE Modern Radiance Cream Bronzer Bronzer vieve-modern-radiance-cream-bronzer-light-1 VideoDrop

    Modern Radiance Cream Bronzer

    Modern Radiance Cream Bronzer

    lightweight cream bronzer - light
    £35.00
    £35.00
  • AWARD-WINNING
    VIEVE Skin Dew Travel Size Highlighter vieve-skin-dew-mini-highlighter-1 VideoDrop

    Skin Dew Travel Size

    Skin Dew Travel Size

    liquid highlighter, 7ml
    £12.00
    £12.00
  • VIEVE Modern Lip Definer Lip liner vieve-rumour-warm-brown-lip-liner-1 VideoDrop

    Modern Lip Definer

    Modern Lip Definer

    rumour
    £21.00
    £21.00
  • AWARD-WINNING
    VIEVE Skin Nova Complexion Balm Foundation vieve-skin-nova-complexion-balm-210-medium-golden-1_471c1557-9014-4760-b7c8-a6d6bd0cf81a VideoDrop

    Skin Nova Complexion Balm

    Skin Nova Complexion Balm

    foundation - 210, medium golden
    £36.00
    £36.00
  • VIEVE Modern Radiance Concealer Concealer vieve-modern-radiance-concealer-light3-1 VideoDrop

    Modern Radiance Concealer

    Modern Radiance Concealer

    medium-full coverage concealer - light 3, warm beige
    £28.00
    £28.00
  • AWARD-WINNING
    VIEVE Skin Nova Complexion Balm Foundation vieve-skin-nova-complexion-balm-120-light-neutral-1_197ddcb1-11e9-4cb1-9069-e2edbfa3f1be VideoDrop

    Skin Nova Complexion Balm

    Skin Nova Complexion Balm

    foundation - 120, light neutral
    £36.00
    £36.00
  • VIEVE Modern Lip Definer Lip liner vieve-aphrodyte-nude-pink-lip-liner-1 VideoDrop

    Modern Lip Definer

    Modern Lip Definer

    creamy long-lasting lip liner - aphrodyte
    £21.00
    £21.00
  • VIEVE Luxe Makeup Bag Mini Accessories vieve-luxe-makeup-bag-mini-ribbed-black-1 files/vieve-luxe-makeup-bag-mini-ribbed-black-3.jpg

    Luxe Makeup Bag Mini

    Luxe Makeup Bag Mini

    ribbed black
    £21.00
    £21.00
  • VIEVE Sunset Blush Blush vieve-cherub-sunset-pink-blush-1 VideoDrop

    Sunset Blush

    Sunset Blush

    powder blush - cherub
    £16.20
    £27.00 £16.20
  • VIEVE Lip Dew Lip gloss vieve-lip-dew-cherub-pink-lipgloss-1 VideoDrop

    Lip Dew

    Lip Dew

    high shine lip gloss - cherub
    £22.00
    £22.00
  • VIEVE Sunset Blush Balm Blush vieve-piazza-red-liquid-blush-balm-1 VideoDrop

    Sunset Blush Balm

    Sunset Blush Balm

    luminous liquid blush - piazza
    £24.00
    £24.00
  • VIEVE Bath, Body & Massage Oil Bathleisure™ vieve-bath-body-massage-oil-1 files/vieve-bath-body-massage-oil-3.jpg

    Bath, Body & Massage Oil

    Bath, Body & Massage Oil

    £31.00
    £31.00
  • VIEVE Modern Powder Perfector Powder vieve-setting-powder-medium-1 VideoDrop

    Modern Powder Perfector

    Modern Powder Perfector

    natural finishing powder - medium
    £33.00
    £33.00
  • AWARD-WINNING
    VIEVE Skin Nova Complexion Balm Foundation vieve-skin-nova-complexion-balm-140-light-warm-1_cca9f7df-6726-46cb-9a9d-3653be2720ae VideoDrop

    Skin Nova Complexion Balm

    Skin Nova Complexion Balm

    foundation - 140, light warm
    £36.00
    £36.00
  • VIEVE Modern Matte Lipstick Lipstick vieve-powersuit-orange-matte-lipstick-1 VideoDrop

    Modern Matte Lipstick

    Modern Matte Lipstick

    power suit
    £12.50
    £25.00 £12.50
  • VIEVE VIEVE Gratitude Attitude Hoodie Apparel vieve-light-grey-marl-gratitude-hoodie-1 VideoDrop

    VIEVE Gratitude Attitude Hoodie

    VIEVE Gratitude Attitude Hoodie

    light grey marl
    £19.60
    £49.00 £19.60
  • AWARD-WINNING
    VIEVE Eye Wand Eyeshadow vieve-coffee-brown-eyeshadow-stick-1 VideoDrop

    Eye Wand

    Eye Wand

    creamy eyeshadow stick - coffee
    £26.00
    £26.00
  • VIEVE Satin Slip Lipstick Lipstick vieve-silk-sheets-pink-satin-lipstick-1 VideoDrop

    Satin Slip Lipstick

    Satin Slip Lipstick

    cream satin lipstick - silk sheets
    £25.00
    £25.00