Shop All

Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out. 

Bestsellers

The Nova Collection

Face

Primer

Eyes

Lips

  • THE ICONS

    SHOP BESTSELLERS

  • LEARN MORE

  • FREE PRECISION POWDER PUFF

    When you buy our new silky, blurring Invisiveil Loose Setting Powder.

    SHOP NOW
  • AWARD-WINNING
    VIEVE Super Skin Nova Travel Size Primer vieve-travel-super-skin-nova-moisturising-primer-1 VideoDrop

    Super Skin Nova Travel Size

    Super Skin Nova Travel Size

    moisture rich primer, 12ml
    £17.00
    £17.00
  • AWARD-WINNING
    VIEVE Skin Dew XL Highlighter vieve-skin-dew-xl-makeup-highlighter-1 VideoDrop

    Skin Dew XL

    Skin Dew XL

    liquid highlighter, 60ml
    £44.00
    £44.00
  • VIEVE Modern Radiance Concealer Concealer vieve-modern-radiance-concealer-light5-1 VideoDrop

    Modern Radiance Concealer

    Modern Radiance Concealer

    medium-full coverage concealer - light 5, cool pink
    £28.00
    £28.00
  • VIEVE Satin Slip Lipstick Lipstick vieve-satin-hickie-red-lipstick-1 VideoDrop

    Satin Slip Lipstick

    Satin Slip Lipstick

    cream satin lipstick - hickie
    £25.00
    £25.00
  • VIEVE Poutder Lipstick vieve-miss-figgy-soft-brown-lip-mousse-1 VideoDrop

    Poutder

    Poutder

    miss figgy
    £14.40
    £24.00 £14.40
  • SAVE OVER 15%
    VIEVE The Edit Sets vieve-edit-essential-makeup-brushes-1_f54108f8-5c13-473b-9092-46f64393e748 files/vieve-edit-essential-makeup-brushes-2_3ef58d7b-c4dd-4210-a3b2-0aa35047057b.jpg

    The Edit

    The Edit

    5 essential brush set
    £100.00
    £124.00 £100.00
  • VIEVE Bath Salts Bathleisure™ vieve-bath-salts-1 files/vieve-bath-salts-3.jpg

    Bath Salts

    Bath Salts

    £31.00
    £31.00
  • VIEVE Lash Applicator Tools vieve-false-eyelash-applicator-tool-1 files/vieve-false-eyelash-applicator-tool-2_1dfa1e0f-8f37-48a7-9d02-2cf18faa9d23.jpg

    Lash Applicator

    Lash Applicator

    £4.40
    £11.00 £4.40
  • VIEVE 219 Small Eyeshadow Blender Brush Brushes vieve-219-small-eyeshadow-blender-brush-1 VideoDrop

    219 Small Eyeshadow Blender Brush

    219 Small Eyeshadow Blender Brush

    £23.00
    £23.00
  • VIEVE Luxury Brush Canister Accessories vieve-luxury-canister-makeup-brush-case-1 files/vieve-luxury-canister-makeup-brush-case-2.jpg

    Luxury Brush Canister

    Luxury Brush Canister

    £25.00
    £25.00
  • AWARD-WINNING
    VIEVE Eye Wand Eyeshadow vieve-concrete-charcoal-grey-eyeshowdow-stick-1 VideoDrop

    Eye Wand

    Eye Wand

    creamy eyeshadow stick - concrete
    £26.00
    £26.00
  • VIEVE 123 Precision Powder Brush Brushes vieve-123-precision-powder-brush-1 VideoDrop

    123 Precision Powder Brush

    123 Precision Powder Brush

    £28.00
    £28.00
  • VIEVE 127 Powder & Bronze Brush Brushes vieve-127-powder-bronzer-brush-1 VideoDrop

    127 Powder & Bronze Brush

    127 Powder & Bronze Brush

    £31.00
    £31.00
  • VIEVE 217 Large Eyeshadow Blender Brush Brushes vieve-217-large-eyeshadow-blending-brush-1 VideoDrop

    217 Large Eyeshadow Blender Brush

    217 Large Eyeshadow Blender Brush

    £24.00
    £24.00
  • VIEVE Poutder Lipstick vieve-bellini-peachy-nude-lip-mousse-1 VideoDrop

    Poutder

    Poutder

    bellini
    £12.00
    £24.00 £12.00
  • VIEVE 125 Highlight Brush Brushes vieve-125-highlighter-brush-1 VideoDrop

    125 Highlight Brush

    125 Highlight Brush

    £25.00
    £25.00
  • VIEVE Lip Dew Lip gloss vieve-strawb-strawberry-red-lip-gloss-1_070a391e-dbae-458f-8102-8f409ca925a5 VideoDrop

    Lip Dew

    Lip Dew

    high shine lip gloss - strawb
    £22.00
    £22.00
  • VIEVE Soul Shadows Eyeshadow vieve-soulshadows-noir-smoky-eye-palette-1 VideoDrop

    Soul Shadows

    Soul Shadows

    eyeshadow quad - noir
    £20.30
    £29.00 £20.30
  • AWARD-WINNING
    VIEVE Skin Nova Complexion Balm Foundation vieve-skin-nova-complexion-balm-300-tan-medium-1_ba7faea9-21ec-4749-88eb-92545bb318f1 VideoDrop

    Skin Nova Complexion Balm

    Skin Nova Complexion Balm

    foundation - 300, tan golden
    £36.00
    £36.00
  • VIEVE Modern Radiance Concealer Concealer vieve-modern-radiance-concealer-medium3-1 VideoDrop

    Modern Radiance Concealer

    Modern Radiance Concealer

    medium-full coverage concealer - medium 3, warm beige
    £28.00
    £28.00
  • VIEVE 221 Eyeshadow Smudger Brush Brushes vieve-221-eyeshadow-smudger-eye-brush-1 VideoDrop

    221 Eyeshadow Smudger Brush

    221 Eyeshadow Smudger Brush

    £22.00
    £22.00