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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out. 

  • CHOOSE ONE FREE MINI

    Not to influence you, but there's one free mini waiting when you spend £50+.

    UNLOCK YOUR GIFT

  • Modern Radiance Concealer

    medium-full coverage concealer - deep 5, neutral
    Regular price £28.00
    Regular price Sale price £28.00
  • Modern Radiance Concealer

    medium-full coverage concealer - deep 2, red
    Regular price £28.00
    Regular price Sale price £28.00
  • AWARD-WINNING

    Skin Nova Complexion Balm

    foundation - 430, deep cool
    Regular price £36.00
    Regular price Sale price £36.00
  • AWARD-WINNING

    Skin Nova Complexion Balm

    foundation - 440, deep neutral
    Regular price £36.00
    Regular price Sale price £36.00
  • Modern Radiance Concealer

    medium-full coverage concealer - deep 4, red
    Regular price £28.00
    Regular price Sale price £28.00
  • AWARD-WINNING

    Skin Nova Complexion Balm

    foundation - 420, deep red
    Regular price £36.00
    Regular price Sale price £36.00
  • Modern Bronzer Refill

    powder bronzer duo refill - deep
    Regular price £10.00
    Regular price £25.00 Sale price £10.00
  • LIMITED-EDITION & EXCLUSIVE

    Hotlips x Socialite

    socialite
    Regular price £235.00
    Regular price Sale price £235.00
  • NEW IN

    Modern Brow Definer

    ultra-slim brow detailer - natural black
    Regular price £23.00
    Regular price Sale price £23.00