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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out. 

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The Nova Collection

Face

Primer

Eyes

Lips

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  • FREE PRECISION POWDER PUFF

    When you buy our new silky, blurring Invisiveil Loose Setting Powder.

    SHOP NOW
  • AWARD-WINNING
    VIEVE Skin Nova Complexion Balm Foundation vieve-skin-nova-complexion-balm-100-light-cool-1_774c15bb-18b2-4afc-b1e2-ef2bc0714ba7 VideoDrop

    Skin Nova Complexion Balm

    Skin Nova Complexion Balm

    foundation - 100, light cool
    £36.00
    £36.00
  • VIEVE Soul Shadows Eyeshadow vieve-soulshadows-burn-orange-eyeshadow-1 VideoDrop

    Soul Shadows

    Soul Shadows

    eyeshadow quad - burn
    £14.50
    £29.00 £14.50
  • VIEVE Modern Radiance Concealer Concealer vieve-modern-radiance-concealer-medium2-1 VideoDrop

    Modern Radiance Concealer

    Modern Radiance Concealer

    medium-full coverage concealer - medium 2, cool pink
    £28.00
    £28.00
  • VIEVE 227 Angle Brush Brushes vieve-227-angle-eye-brow-brush-1 VideoDrop

    227 Angle Brush

    227 Angle Brush

    £19.00
    £19.00
  • VIEVE 229 Lip & Line Brush Brushes vieve-229-lip-brush-1 VideoDrop

    229 Lip & Line Brush

    229 Lip & Line Brush

    £19.00
    £19.00
  • AWARD-WINNING
    VIEVE Skin Nova Complexion Balm Foundation vieve-skin-nova-complexion-balm-310-tan-cool-1_ce31f1cd-bbba-4438-8beb-382c1ea7eb63 VideoDrop

    Skin Nova Complexion Balm

    Skin Nova Complexion Balm

    foundation - 310, tan cool
    £36.00
    £36.00
  • VIEVE 225 Precise Eyeshadow Packer Brush Brushes vieve-225-precise-eyeshadow-packer-brush-1 VideoDrop

    225 Precise Eyeshadow Packer Brush

    225 Precise Eyeshadow Packer Brush

    £22.00
    £22.00
  • AWARD-WINNING
    VIEVE Skin Nova Complexion Balm Foundation vieve-skin-nova-complexion-balm-320-tan-neutral-1_ef8f2691-c37a-4dc1-9d87-c56347a3fb89 VideoDrop

    Skin Nova Complexion Balm

    Skin Nova Complexion Balm

    foundation - 320, tan neutral
    £36.00
    £36.00
  • VIEVE Modern Powder Perfector Powder vieve-face-powder-tan-1 VideoDrop

    Modern Powder Perfector

    Modern Powder Perfector

    natural finishing powder - tan
    £33.00
    £33.00
  • VIEVE Modern Radiance Concealer Concealer vieve-modern-radiance-concealer-tan1-1 VideoDrop

    Modern Radiance Concealer

    Modern Radiance Concealer

    medium-full coverage concealer - tan 1, golden
    £28.00
    £28.00
  • VIEVE Modern Radiance Concealer Concealer vieve-modern-radiance-concealer-medium5-1 VideoDrop

    Modern Radiance Concealer

    Modern Radiance Concealer

    medium-full coverage concealer - medium 5, peach
    £28.00
    £28.00
  • VIEVE Modern Radiance Concealer Concealer vieve-modern-radiance-concealer-tan4-1 VideoDrop

    Modern Radiance Concealer

    Modern Radiance Concealer

    medium-full coverage concealer - tan 4, neutral
    £28.00
    £28.00
  • VIEVE Modern Radiance Concealer Concealer vieve-modern-radiance-concealer-tan3-1 VideoDrop

    Modern Radiance Concealer

    Modern Radiance Concealer

    medium-full coverage concealer - tan 3, golden
    £28.00
    £28.00
  • VIEVE Nova Glow Liquid Light Highlighter vieve-nova-glow-riches-caramel-liquid-highlighter-1 VideoDrop

    Nova Glow Liquid Light

    Nova Glow Liquid Light

    illuminating liquid highlighter - riches
    £28.00
    £28.00
  • VIEVE Modern Radiance Concealer Concealer vieve-modern-radiance-concealer-tan2-1 VideoDrop

    Modern Radiance Concealer

    Modern Radiance Concealer

    medium-full coverage concealer - tan 2, peach
    £28.00
    £28.00
  • VIEVE Modern Bronzer Refill Bronzer vieve-bronzer-contour-duo-refill-tan-1 VideoDrop

    Modern Bronzer Refill

    Modern Bronzer Refill

    powder bronzer duo refill - tan
    £10.00
    £25.00 £10.00
  • VIEVE Modern Radiance Concealer Concealer vieve-modern-radiance-concealer-deep1-1 VideoDrop

    Modern Radiance Concealer

    Modern Radiance Concealer

    medium-full coverage concealer - deep 1, golden
    £28.00
    £28.00
  • AWARD-WINNING
    VIEVE Skin Nova Complexion Balm Foundation vieve-skin-nova-complexion-balm-340-tan-warm-1_773fd158-ec8e-4491-aad1-69117633f04f VideoDrop

    Skin Nova Complexion Balm

    Skin Nova Complexion Balm

    foundation - 340, tan warm
    £36.00
    £36.00
  • VIEVE Modern Radiance Concealer Concealer vieve-modern-radiance-concealer-tan5-1 VideoDrop

    Modern Radiance Concealer

    Modern Radiance Concealer

    medium-full coverage concealer - tan 5, peach
    £28.00
    £28.00
  • VIEVE Modern Radiance Concealer Concealer vieve-modern-radiance-concealer-deep3-1 VideoDrop

    Modern Radiance Concealer

    Modern Radiance Concealer

    medium-full coverage concealer - deep 3, neutral
    £28.00
    £28.00
  • AWARD-WINNING
    VIEVE Modern Radiance Cream Bronzer Bronzer vieve-modern-radiance-cream-bronzer-deep-1 VideoDrop

    Modern Radiance Cream Bronzer

    Modern Radiance Cream Bronzer

    lightweight cream bronzer - deep
    £35.00
    £35.00